Snowfox is a sushi franchise offering fresh sushi products within grocery stores and supermarkets, ensuring high-quality and convenient sushi options for consumers.
KEY FRANCHISE STATS
Franchisees
?
1277
+
10%
10%
Franchise fee
?
$1,000 - $100,000
Investment
?
$21,000 - $333,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Launched in 2005, SNOWFOX has become a major force in the grocery sushi kiosk industry. Based in Houston, Texas, the company has expanded its reach to over 1,300 full-service sushi kiosks, operating across 38 states, including the continental U.S., Hawaii, and Alaska.
SNOWFOX is known for its wide selection of sushi offerings, featuring both raw and cooked options, alongside appetizers, party trays, and freshly prepared hot meals. Their focus on chef-driven presentations brings the elegance of upscale sushi dining to the convenience of grab-and-go shopping.
In July 2024, SNOWFOX rebranded under the name Wonderfield Group, signaling its broader international ambitions and growing collection of culinary brands. This transformation highlights the company’s dedication to preserving its Japanese heritage while venturing into new food experiences and global markets.
Initial investment
The initial investment required for a Snowfox franchise is
$21,000 - $333,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Snowfox offers 3 types of franchises:
Franchise Type
Initial Investment Range
Inline, Endcap, or Island Sushi Bar
$20,794 – $222,532
Existing Inline or Endcap Sushi Bar
$26,914 – $285,482
Existing Island Sushi Bar
$26,914 – $333,482
We are summarizing below the main costs associated with opening a Snowfox franchise if you purchase an existing location for an Island Sushi Bar. For more information on costs required to start a Snowfox franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$1,000 – $100,000
Assets of Existing Location
$8,000 – $130,000
Drug testing, criminal background check, and/or Tuberculosis testing
$250 – $1,000
Initial Training Fee for you and any employee
$500 – $1,500
Ice Decoration Piece Lease Deposits
$0 – $750
Travel and Living Expenses while Training
$2,000 – $10,000
Administrative Transfer Processing Fee
$1,000
Food Manager Examination & Certification
$75 – $500 per certification
Ongoing Food Inventory
$1,000 – $7,500
Pricing Labels and Computer System and Label Printer Purchase Price
$771 – $3,432
Professional Advisors
$250 – $5,000
Commercial Liability Insurance
$18 – $1,800
Workers Compensation Insurance
$50 – $1,000
Additional Funds – 3 months of Operating Capital
$12,000 – $70,000
Total Range for the Purchase of an Existing Location
$26,914 – $333,482
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Snowfox offers 3 types of franchises:
Franchise Type
Initial Investment Range
Inline, Endcap, or Island Sushi Bar
$20,794 – $222,532
Existing Inline or Endcap Sushi Bar
$26,914 – $285,482
Existing Island Sushi Bar
$26,914 – $333,482
We are summarizing below the main costs associated with opening a Snowfox franchise if you purchase an existing location for an Island Sushi Bar. For more information on costs required to start a Snowfox franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$1,000 – $100,000
Assets of Existing Location
$8,000 – $130,000
Drug testing, criminal background check, and/or Tuberculosis testing
$250 – $1,000
Initial Training Fee for you and any employee
$500 – $1,500
Ice Decoration Piece Lease Deposits
$0 – $750
Travel and Living Expenses while Training
$2,000 – $10,000
Administrative Transfer Processing Fee
$1,000
Food Manager Examination & Certification
$75 – $500 per certification
Ongoing Food Inventory
$1,000 – $7,500
Pricing Labels and Computer System and Label Printer Purchase Price
$771 – $3,432
Professional Advisors
$250 – $5,000
Commercial Liability Insurance
$18 – $1,800
Workers Compensation Insurance
$50 – $1,000
Additional Funds – 3 months of Operating Capital
$12,000 – $70,000
Total Range for the Purchase of an Existing Location
$26,914 – $333,482
Franchise Disclosure Document
Below is Snowfox's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Snowfox had 1326 total units in 2024, of which 1277 were franchised-owned and 49 company-owned.
Snowfox provides an Initial Training Program that is mandatory for franchisees, their managers, and any employees who handle or prepare food. The program is structured and regulated to ensure participants are well-versed in operating standards and food safety. The training must be completed to the franchisor’s satisfaction before the franchisee can begin operations.
Initial Training Program A 20-hour training course delivered over one week, required for franchisees, managers, and food-handling staff. This program is held at Snowfox’s designated training location and costs $500 per person.
Refresher, Remedial, and Supplemental Training In addition to the initial training, Snowfox may require franchisees and their staff to attend periodic refresher, remedial, or supplemental training. These sessions ensure continuous compliance with updated standards or legal requirements.
Food Preparation and Handling Training All employees involved in preparing or handling food must complete training that meets legal food safety standards. This ensures product quality and adherence to regulatory requirements.
Territory Protection
Snowfox does not offer its franchisees territory protection. The franchise agreement specifically states that the grant of the franchise does not constitute an exclusive territory or area. This means that the franchisor reserves the right to sell, market, or distribute goods and services of any kind, even within the same geographic location where the franchisee operates.
This lack of territorial exclusivity implies that franchisees may face direct competition from other Snowfox units or franchisor-affiliated operations. Additionally, the franchisor may approve other franchises or channels of distribution nearby without violating the agreement. Franchisees should therefore be aware that they are operating within a competitive framework even under the same brand.
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