SNOWFOX: Redefining Sushi Experiences in Grocery Retail

Launched in 2005, SNOWFOX has become a major force in the grocery sushi kiosk industry. Based in Houston, Texas, the company has expanded its reach to over 1,300 full-service sushi kiosks, operating across 38 states, including the continental U.S., Hawaii, and Alaska.

SNOWFOX is known for its wide selection of sushi offerings, featuring both raw and cooked options, alongside appetizers, party trays, and freshly prepared hot meals. Their focus on chef-driven presentations brings the elegance of upscale sushi dining to the convenience of grab-and-go shopping.

In July 2024, SNOWFOX rebranded under the name Wonderfield Group, signaling its broader international ambitions and growing collection of culinary brands. This transformation highlights the company’s dedication to preserving its Japanese heritage while venturing into new food experiences and global markets.

Training

Snowfox provides an Initial Training Program that is mandatory for franchisees, their managers, and any employees who handle or prepare food. The program is structured and regulated to ensure participants are well-versed in operating standards and food safety. The training must be completed to the franchisor’s satisfaction before the franchisee can begin operations.

1. Initial Training Program
   A 20-hour training course delivered over one week, required for franchisees, managers, and food-handling staff. This program is held at Snowfox’s designated training location and costs $500 per person.
2. Refresher, Remedial, and Supplemental Training
   In addition to the initial training, Snowfox may require franchisees and their staff to attend periodic refresher, remedial, or supplemental training. These sessions ensure continuous compliance with updated standards or legal requirements.
3. Food Preparation and Handling Training
   All employees involved in preparing or handling food must complete training that meets legal food safety standards. This ensures product quality and adherence to regulatory requirements.

Territory Protection

Snowfox does not offer its franchisees territory protection. The franchise agreement specifically states that the grant of the franchise does not constitute an exclusive territory or area. This means that the franchisor reserves the right to sell, market, or distribute goods and services of any kind, even within the same geographic location where the franchisee operates.

This lack of territorial exclusivity implies that franchisees may face direct competition from other Snowfox units or franchisor-affiliated operations. Additionally, the franchisor may approve other franchises or channels of distribution nearby without violating the agreement. Franchisees should therefore be aware that they are operating within a competitive framework even under the same brand.