Shuckin’ Shack offers a laid-back seafood dining experience with a spotlight on oysters, hearty seafood platters, and dishes inspired by Southern cuisine. The brand launched in 2007 in Wilmington, North Carolina, where it quickly became known for its fresh seafood and relaxed, coastal-style atmosphere.
Now based in Wilmington, the franchise has expanded to multiple states, serving guests through both dine-in and takeout options in a fun, welcoming setting suitable for families. Franchising opportunities were introduced in 2012, fueling the brand’s steady growth over the years.
What sets Shuckin’ Shack apart is its commitment to delivering a genuine coastal dining experience, prioritizing fresh, sustainably sourced ingredients. Alongside seafood, the menu features Southern comfort classics and an array of craft beers, creating a unique blend of flavor and ambiance.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Shuckin’ Shack provides a structured and multi-phase training program for its franchisees to ensure they are equipped to operate the business effectively. The training is mandatory and covers several distinct areas:
Shuckin’ Shack grants its franchisees a “Designated Territory” once a restaurant site is approved. While the franchise does not offer an exclusive territory, it does promise not to open another Shuckin’ Shack Oyster Bar or grant another franchise within that designated area, provided the franchisee remains in compliance.
The size and shape of the territory vary and may be defined by population metrics or geographic boundaries such as zip codes or landmarks.
However, Shuckin’ Shack and its affiliates retain certain “Reserved Rights,” which allow them to operate or grant others the right to operate restaurants under different trademarks, even within the Designated Territory.
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