On the Hook Fish and Chips Franchise FDD, Costs & Fees (2026)
On the Hook Fish and Chips is a mobile food-truck franchise offering wild Alaskan cod and hand-cut fries, serving college towns, festivals and roadside guests, and known for a simple focused menu, line-caught sourcing and generous portions.
KEY FRANCHISE STATS
Franchisees
?
3
+
n.a.
n.a.
Franchise fee
?
$35,000
Investment
?
$359,000 - $1,062,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
Upgrade
On the Hook Fish and Chips is a fast-growing seafood food truck franchise that serves classic fish and chips made with wild-caught Alaskan cod. The brand is known for its hand-battered fish, crispy fries, and house-made sauces, delivered through a mobile food truck model.
Its menu is intentionally focused, emphasizing quality ingredients and consistent preparation. The concept appeals to customers looking for premium seafood in a convenient, on-the-go format.
The franchise was founded in 2016 in Laramie, Wyoming, where it began as a single food truck serving local communities. After expanding across multiple states and building a strong regional presence, the company launched franchising in 2024. The brand is operated by On The Hook Franchising LLC, which remains headquartered in Wyoming.
Franchisees sell fish and chips, fish sandwiches, shrimp, and signature sauces, with an emphasis on fast service and consistent execution. The mobile format supports participation in events, markets, and high-traffic areas, helping maximize visibility and revenue potential.
Initial investment
The initial investment required for a On the Hook Fish and Chips franchise is
$359,000 - $1,062,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
On the Hook Fish and Chips offers 2 types of franchises:
Franchise
Territory Type
Initial Investment Range
On the Hook Fish and Chips
Two Truck Territory
$619,260 to $1,062,000
On the Hook Fish and Chips
One Truck Territory
$359,360 to $700,600
We are summarizing below the main costs associated with opening a On the Hook Fish and Chips franchise(Two Truck Territory).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Furniture, Fixtures & Equipment
$21,000 – $40,000
Food Truck & Customization
$400,000 – $550,000
Computer Systems
$1,600 – $2,000
Initial Inventory – Batter, Sauces
$8,000
Initial Inventory – Other
$30,000 – $40,000
Professional Fees
$5,000 – $15,000
Licenses and Permits
$2,000 – $6,000
Insurance
$5,000 – $35,000
Additional Funds – 3 months
$30,000 – $50,000
Total
$619,260 – $1,062,000
Create a free account to access this table and more. For more information see our plans here.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
On the Hook Fish and Chips offers 2 types of franchises:
Franchise
Territory Type
Initial Investment Range
On the Hook Fish and Chips
Two Truck Territory
$619,260 to $1,062,000
On the Hook Fish and Chips
One Truck Territory
$359,360 to $700,600
We are summarizing below the main costs associated with opening a On the Hook Fish and Chips franchise(Two Truck Territory).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Furniture, Fixtures & Equipment
$21,000 – $40,000
Food Truck & Customization
$400,000 – $550,000
Computer Systems
$1,600 – $2,000
Initial Inventory – Batter, Sauces
$8,000
Initial Inventory – Other
$30,000 – $40,000
Professional Fees
$5,000 – $15,000
Licenses and Permits
$2,000 – $6,000
Insurance
$5,000 – $35,000
Additional Funds – 3 months
$30,000 – $50,000
Total
$619,260 – $1,062,000
Franchise Disclosure Document
Below is On the Hook Fish and Chips's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
On the Hook Fish and Chips had 9 total units in 2025, of which 3 were franchised-owned and 6 company-owned.
On the Hook Fish and Chips provides its franchisees with a structured multi-part training system designed to ensure consistent operation and brand standards. The following numbered programs summarize the franchisor’s training offerings:
Initial Training Program Franchisees, including all principals and the designated district manager, must complete an Initial Training Program prior to opening. This training is conducted at the franchisor’s headquarters or an affiliated outlet and includes tuition for up to two individuals, though all travel, lodging, and other personal expenses are the franchisee's responsibility.
On-Site Opening Assistance The franchisor provides up to two weeks of on-site opening assistance at no charge. This includes training, supervision, and support by trained representatives directly at the food truck(s) or commissary to assist during launch.
Ongoing and Refresher Training Mandatory or optional additional training sessions may be offered, which include up to six days annually and may coincide with national business meetings or conventions. Attendance is required when mandated, with fees potentially imposed and all related travel and lodging expenses borne by the franchisee.
Territory Protection
On the Hook Fish and Chips grants franchisees an exclusive territory, meaning no other commissary or food truck under the brand will operate there, as long as the franchisee complies with the agreement. The territory is defined by zip codes and population thresholds and is formalized in the franchise agreement.
However, the franchisor may still sell within the territory through alternative channels like the internet, kiosks, or retail stores, without compensating the franchisee. Territory rights are not tied to performance, and no rights are granted to expand or acquire additional territories.
.png)
