On the Hook Fish and Chips is a fast-growing seafood food truck franchise that serves classic fish and chips made with wild-caught Alaskan cod. The brand is known for its hand-battered fish, crispy fries, and house-made sauces, delivered through a mobile food truck model.

Its menu is intentionally focused, emphasizing quality ingredients and consistent preparation. The concept appeals to customers looking for premium seafood in a convenient, on-the-go format.

The franchise was founded in 2016 in Laramie, Wyoming, where it began as a single food truck serving local communities. After expanding across multiple states and building a strong regional presence, the company launched franchising in 2024. The brand is operated by On The Hook Franchising LLC, which remains headquartered in Wyoming.

Franchisees sell fish and chips, fish sandwiches, shrimp, and signature sauces, with an emphasis on fast service and consistent execution. The mobile format supports participation in events, markets, and high-traffic areas, helping maximize visibility and revenue potential.

Training

On the Hook Fish and Chips provides its franchisees with a structured multi-part training system designed to ensure consistent operation and brand standards. The following numbered programs summarize the franchisor’s training offerings:

1. Initial Training Program
   Franchisees, including all principals and the designated district manager, must complete an Initial Training Program prior to opening. This training is conducted at the franchisor’s headquarters or an affiliated outlet and includes tuition for up to two individuals, though all travel, lodging, and other personal expenses are the franchisee's responsibility.
2. On-Site Opening Assistance
   The franchisor provides up to two weeks of on-site opening assistance at no charge. This includes training, supervision, and support by trained representatives directly at the food truck(s) or commissary to assist during launch.
3. Ongoing and Refresher Training
   Mandatory or optional additional training sessions may be offered, which include up to six days annually and may coincide with national business meetings or conventions. Attendance is required when mandated, with fees potentially imposed and all related travel and lodging expenses borne by the franchisee.

Territory Protection

On the Hook Fish and Chips grants franchisees an exclusive territory, meaning no other commissary or food truck under the brand will operate there, as long as the franchisee complies with the agreement. The territory is defined by zip codes and population thresholds and is formalized in the franchise agreement.

However, the franchisor may still sell within the territory through alternative channels like the internet, kiosks, or retail stores, without compensating the franchisee. Territory rights are not tied to performance, and no rights are granted to expand or acquire additional territories.