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On the Hook Fish and Chips is a fast-growing seafood food truck franchise that serves classic fish and chips made with wild-caught Alaskan cod. The brand is known for its hand-battered fish, crispy fries, and house-made sauces, delivered through a mobile food truck model.
Its menu is intentionally focused, emphasizing quality ingredients and consistent preparation. The concept appeals to customers looking for premium seafood in a convenient, on-the-go format.
The franchise was founded in 2016 in Laramie, Wyoming, where it began as a single food truck serving local communities. After expanding across multiple states and building a strong regional presence, the company launched franchising in 2024. The brand is operated by On The Hook Franchising LLC, which remains headquartered in Wyoming.
Franchisees sell fish and chips, fish sandwiches, shrimp, and signature sauces, with an emphasis on fast service and consistent execution. The mobile format supports participation in events, markets, and high-traffic areas, helping maximize visibility and revenue potential.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
On the Hook Fish and Chips offers 2 types of franchises:
We are summarizing below the main costs associated with opening a On the Hook Fish and Chips franchise(Two Truck Territory).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
On the Hook Fish and Chips offers 2 types of franchises:
We are summarizing below the main costs associated with opening a On the Hook Fish and Chips franchise(Two Truck Territory).
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Create an account to access and download this FDD. For more information, see our plans here.
On the Hook Fish and Chips provides its franchisees with a structured multi-part training system designed to ensure consistent operation and brand standards. The following numbered programs summarize the franchisor’s training offerings:
On the Hook Fish and Chips grants franchisees an exclusive territory, meaning no other commissary or food truck under the brand will operate there, as long as the franchisee complies with the agreement. The territory is defined by zip codes and population thresholds and is formalized in the franchise agreement.
However, the franchisor may still sell within the territory through alternative channels like the internet, kiosks, or retail stores, without compensating the franchisee. Territory rights are not tied to performance, and no rights are granted to expand or acquire additional territories.
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Below are some of
On the Hook Fish and Chips
key competitors in the
Seafood
sector.
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$35,000
$359,000
$1,062,000
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On the Hook Fish and Chips is a mobile food-truck franchise offering wild Alaskan cod and hand-cut fries, serving college towns, festivals and roadside guests, and known for a simple focused menu, line-caught sourcing and generous portions.
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Fish & Chips is a fast-casual seafood franchise offering crispy fried fish, fries, chicken, and shrimp baskets, serving neighborhood families and grab-and-go guests, and known for straightforward comfort food, generous portions, fast service, and no-frills value.
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Montauk Lobster House is a seafood-restaurant franchise offering lobster rolls, seafood platters, and coastal-inspired fare, serving guests who enjoy New England–style seafood, and known for premium lobster, relaxed beach-town ambiance, and menus built around fresh ingredients and classic shore favorites.
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LA Crawfish is a casual seafood franchise offering Cajun-style crawfish, pho, wings, and seafood boils, serving adventurous diners and families, and known for lively flavors, seasonal specialties, and a relaxed, social atmosphere.
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Kelly’s Cajun Grill is a casual dining franchise offering Cajun and Creole cuisine, seafood and Southern comfort food, serving families and casual diners, and known for bold flavors, festive ambiance, and regional authenticity.
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Mason's Famous Lobster Rolls is a seafood franchise serving authentic New England-style lobster rolls and fresh seafood dishes, delivering coastal flavors to every bite.
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