Roy Rogers Restaurants is a classic American quick-service chain known for its "Triple Threat" menu—roast beef sandwiches, fried chicken, and burgers. Founded in 1968 in Falls Church, Virginia, by Marriott Corporation, the brand quickly expanded across the United States.
Today, Roy Rogers is headquartered in Frederick, Maryland, and operates over 40 locations across six states, including Maryland, Virginia, Pennsylvania, New Jersey, and West Virginia.
The franchise began in 1980 when Pete Plamondon Sr., a former Marriott executive, opened the first franchised Roy Rogers in Frederick, Maryland. In 2002, his sons, Pete Jr. and Jim Plamondon, acquired the brand, revitalizing it under Plamondon Companies.
Roy Rogers sets itself apart with its signature Fixin’s Bar, allowing guests to customize their meals with fresh toppings and sauces. The brand's focus on quality, nostalgia, and customer choice has cultivated a loyal customer base.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Roy Rogers Restaurants offers 3 types of franchises:
We are summarizing below the main costs associated with opening a Newly Constructed Roy Rogers Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,746,000
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Below are some of
Roy Rogers Restaurants
key competitors in the
Burger
sector.
16
$30,000
$755,000
$1,581,000
n.a.
$1,746,000
$xxx,xxx
65.4%
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n.a.
n.a.
Wahlburgers
Over $500K
106
$40,000
$1,140,000
$2,755,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
BURGERFI
Over $500K
93
$45,000
$610,000
$1,043,000
n.a.
$1,319,000
$xxx,xxx
67.9%
n.a.
n.a.
n.a.
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JL Beers
Over $500K
3
$50,000
$1,223,000
$3,308,000
n.a.
$1,440,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Wayback Burgers
$200K - $500K
131
$35,000
$209,000
$703,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.
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Roy Rogers Restaurants provides a detailed and multi-level training program to ensure franchisees and their teams are fully equipped to operate according to brand standards. Here are the key training components:
Roy Rogers Restaurants grants franchisees a defined Territory during the term of their Franchise Agreement, in which the franchisor agrees not to license or establish another Roy Rogers Restaurant. This area is negotiated individually and described using street boundaries, intersections, or political subdivisions.
However, while this may seem like exclusivity, the franchisor retains broad rights that limit the protection significantly.
The franchisor may still establish or license restaurants at Institutional Facilities such as stadiums or airports, even within a franchisee’s Territory. They can also authorize businesses using different trademarks that may offer similar products, both within and outside the designated area.
Burger Village is an organic burger franchise offering grass-fed beef, bison, and vegan burger options with a focus on sustainability.
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Smalls Sliders specializes in mini cheeseburgers made with fresh ingredients and served quickly, offering a simple yet flavorful menu in a fast-casual setting.
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JL Beers is a craft beer and burger franchise offering a casual dining experience. Franchisees benefit from a simple operating model, comprehensive training, and support in marketing and business operations.
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Jollibee is a global fast-food chain known for its unique Filipino-inspired menu, offering popular items like Chickenjoy fried chicken, sweet spaghetti, and other comfort food favorites.
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Bobby's Burgers by Bobby Flay serves gourmet burgers and sides, offering a flavorful and upscale fast-casual dining experience.
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Fat Shack serves a variety of indulgent sandwiches and comfort foods, offering a fun and satisfying dining experience.
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