Roy Rogers Restaurants is a classic American quick-service chain known for its "Triple Threat" menu—roast beef sandwiches, fried chicken, and burgers. Founded in 1968 in Falls Church, Virginia, by Marriott Corporation, the brand quickly expanded across the United States.

Today, Roy Rogers is headquartered in Frederick, Maryland, and operates over 40 locations across six states, including Maryland, Virginia, Pennsylvania, New Jersey, and West Virginia.

The franchise began in 1980 when Pete Plamondon Sr., a former Marriott executive, opened the first franchised Roy Rogers in Frederick, Maryland. In 2002, his sons, Pete Jr. and Jim Plamondon, acquired the brand, revitalizing it under Plamondon Companies.

Roy Rogers sets itself apart with its signature Fixin’s Bar, allowing guests to customize their meals with fresh toppings and sauces. The brand's focus on quality, nostalgia, and customer choice has cultivated a loyal customer base.

Training

Roy Rogers Restaurants provides a detailed and multi-level training program to ensure franchisees and their teams are fully equipped to operate according to brand standards. Here are the key training components:

1. Initial and Pre-Opening Training Program: Franchisees and their “Highly Trained Personnel” are required to attend this training, which can last up to ten weeks and includes classroom and onsite instruction. If it’s the franchisee’s first Roy Rogers location, they receive at least seven days of on-site assistance during the restaurant’s opening phase.
2. Executive-Level and Management Training: The Principal Owner must complete an executive-level training program covering the Roy Rogers system and brand standards. Additional personnel, including a Director of Operations and up to four managers, must also complete the full training program and any required supplemental instruction.
3. Refresher and Annual Training: Roy Rogers may require up to ten days of refresher programs per year. Attendance at the annual franchisee convention, typically lasting three days, is also mandated for ongoing education and alignment with the franchisor’s evolving strategies.

Territory Protection

Roy Rogers Restaurants grants franchisees a defined Territory during the term of their Franchise Agreement, in which the franchisor agrees not to license or establish another Roy Rogers Restaurant. This area is negotiated individually and described using street boundaries, intersections, or political subdivisions.

However, while this may seem like exclusivity, the franchisor retains broad rights that limit the protection significantly.

The franchisor may still establish or license restaurants at Institutional Facilities such as stadiums or airports, even within a franchisee’s Territory. They can also authorize businesses using different trademarks that may offer similar products, both within and outside the designated area.