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Robeks Franchise FDD, Costs & Fees (2026)

Smoothie and juice bar franchise featuring a menu of fresh fruit smoothies, juices, and bowls, promoting a healthy and active lifestyle.

KEY FRANCHISE STATS

Franchisees

?

87
+
5%
5%
Franchise fee

?

$30,000
Investment

?

$320,000 - $484,000
Revenue (AUV)

?

Undisclosed

$666,000

+
48.0%
48.0%
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Robeks, an esteemed smoothie and juice bar franchise, is based in Los Angeles, California.

Established by Davidson Robertson in 1996 in Southern California, Robeks has become a popular choice for health-conscious consumers.

The franchise features a diverse menu that includes smoothies, juices, frozen fruits, toasts, boosts, enrichments, and bowls. Robeks began franchising in 2001 and has since expanded to 85 locations nationwide.

Robeks prides itself on using high-quality, natural ingredients to craft their beverages and snacks. The franchise is dedicated to promoting a healthy lifestyle, making it a favorite destination for those seeking nutritious and delicious options.

Initial investment

The initial investment required for a Robeks franchise is $320,000 - $484,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400

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Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400

Franchise Disclosure Document

Below is Robeks's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Robeks had 88 total units in 2023, of which 87 were franchised-owned and 1 company-owned.

Competitors

Below are some of

Robeks

key competitors in the

Healthy

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

87

New
+
5%
5%

6% to 7%

$320,000

-

$484,000

$666,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

Robeks provides an extensive training program that integrates multiple learning approaches to equip franchisees with the essential knowledge and skills required to successfully manage their store.

Mandatory Attendance:

The franchisee, the franchisee’s Primary Owner, and the designated operator of the Franchised Business must complete Robeks' initial training program and achieve certification as a Certified Manager before the store's opening. This Certified Manager is tasked with training other store-level managers and employees.

Training Curriculum:

The program covers a wide range of topics, including sales techniques, product knowledge, accounting procedures, food preparation, and operational management.

Training Location and Duration:

Training takes place at designated Robeks locations and comprises 80 hours of on-the-job training and 16 hours of classroom instruction.

Territory Protection

Franchisees are not provided with an exclusive territory but are given a defined area called the "Protected Territory." Within this Protected Territory, Robeks agrees not to establish or authorize a new franchise for a Robeks store.

Despite this, franchisees might still encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Robeks.

The size of the Protected Territory can vary based on factors such as the number of stores to be developed, population density, and demographics of the intended operational area.

Frequently Asked Questions

Competitors

Below are some of Robeks's key competitors in the Healthy sector.

Currito

Franchisees

?

14
+
0%
0%
Investment

?

$344,000 - $959,000
Revenue

?

Upgrade

3 Natives

Franchisees

?

34
+
143%
143%
Investment

?

$311,000 - $524,000
Revenue

?

Upgrade

Taim Mediterranean Kitchen

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $753,000
Revenue

?

Upgrade

Oakberry Store

Franchisees

?

24
+
n.a.
n.a.
Investment

?

$65,000 - $300,000
Revenue

?

Upgrade

Dirt Juicery

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$162,000 - $270,000
Revenue

?

Upgrade

Sip Fresh

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000
Revenue

?

Upgrade

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