Robeks Franchise FDD, Costs & Fees (2025)

Smoothie and juice bar franchise featuring a menu of fresh fruit smoothies, juices, and bowls, promoting a healthy and active lifestyle.

Robeks, an esteemed smoothie and juice bar franchise, is based in Los Angeles, California.

Established by Davidson Robertson in 1996 in Southern California, Robeks has become a popular choice for health-conscious consumers.

The franchise features a diverse menu that includes smoothies, juices, frozen fruits, toasts, boosts, enrichments, and bowls. Robeks began franchising in 2001 and has since expanded to 85 locations nationwide.

Robeks prides itself on using high-quality, natural ingredients to craft their beverages and snacks. The franchise is dedicated to promoting a healthy lifestyle, making it a favorite destination for those seeking nutritious and delicious options.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400
Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400

Franchise Disclosure Document

Number of units

Training 

Robeks provides an extensive training program that integrates multiple learning approaches to equip franchisees with the essential knowledge and skills required to successfully manage their store.

Mandatory Attendance:

The franchisee, the franchisee’s Primary Owner, and the designated operator of the Franchised Business must complete Robeks' initial training program and achieve certification as a Certified Manager before the store's opening. This Certified Manager is tasked with training other store-level managers and employees.

Training Curriculum:

The program covers a wide range of topics, including sales techniques, product knowledge, accounting procedures, food preparation, and operational management.

Training Location and Duration:

Training takes place at designated Robeks locations and comprises 80 hours of on-the-job training and 16 hours of classroom instruction.

Territory Protection

Franchisees are not provided with an exclusive territory but are given a defined area called the "Protected Territory." Within this Protected Territory, Robeks agrees not to establish or authorize a new franchise for a Robeks store.

Despite this, franchisees might still encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Robeks.

The size of the Protected Territory can vary based on factors such as the number of stores to be developed, population density, and demographics of the intended operational area.

Competitors

Below are some of

Robeks

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
Upgrade
EBITDA
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87

New
+
5%
5%

$30,000

$320,000

$484,000

n.a.

$666,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Bango Bowls

Bango Bowls is a health-food café franchise offering acai bowls, smoothies, and fresh-fruit breakfast meals, serving health-conscious consumers and active lifestyles, and known for vibrant flavour combos, social-media appeal, and grab-and-go convenience.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$177,000 - $615,000

Sidewalk Juice

Sidewalk Juice is a juice and smoothie franchise offering fresh-pressed juices, smoothies, acai bowls, and wellness shots, serving health-conscious customers, and known for natural ingredients, made-to-order drinks, and bright, minimalist cafés.

Franchisees

?

6
+
50%
50%
Investment

?

$262,000 - $2,046,000

Fruitfull

Fruitfull is a dessert and beverage franchise offering fruit-forward treats, smoothies, and refreshing specialty items, serving health-minded dessert seekers, and known for vibrant flavors, customizable options, and a bright, cheerful café experience.

Franchisees

?

15
+
-48%
-48%
Investment

?

$91,000 - $218,000

The Fresh Monkee

The Fresh Monkee is a health food franchise offering smoothies, cold-pressed juices, bowls, and wellness beverages, serving health-conscious consumers, and known for clean ingredients, transparency, and energetic brand presence.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$155,000 - $317,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000