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Robeks Franchise FDD, Costs & Fees (2025)

Smoothie and juice bar franchise featuring a menu of fresh fruit smoothies, juices, and bowls, promoting a healthy and active lifestyle.

KEY FRANCHISE STATS

Franchisees

?

87
+
5%
5%
Franchise fee

?

$30,000
Investment

?

$320,000 - $484,000
Revenue (AUV)

?

Undisclosed

$666,000

+
48.0%
48.0%

Robeks, an esteemed smoothie and juice bar franchise, is based in Los Angeles, California.

Established by Davidson Robertson in 1996 in Southern California, Robeks has become a popular choice for health-conscious consumers.

The franchise features a diverse menu that includes smoothies, juices, frozen fruits, toasts, boosts, enrichments, and bowls. Robeks began franchising in 2001 and has since expanded to 85 locations nationwide.

Robeks prides itself on using high-quality, natural ingredients to craft their beverages and snacks. The franchise is dedicated to promoting a healthy lifestyle, making it a favorite destination for those seeking nutritious and delicious options.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400

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Type of Expenditure Amount
Initial Franchise Fee $30,000
Leasehold Improvements $130,000 - $200,000
Equipment $90,500 - $128,000
Fixtures $19,000 - $29,000
Signs $5,000 - $14,000
Computer System (includes POS system, digital signage, networking and software) $4,500 - $7,000
Professional Fees $12,000 - $18,700
Security Deposits, Utility Deposits and Business Licenses $5,000 - $11,000
Real Estate Costs $3,500 - $5,400
Opening Inventory $7,200 - $10,000
Grand Opening Advertising $5,000 - $7,500
Travel for Training $0 - $5,000
Insurance $1,200 - $3,800
Additional Funds - first 3 months of operations $7,500 - $15,000
TOTAL $320,400 - $484,400

Franchise Disclosure Document

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Number of units

Training 

Robeks provides an extensive training program that integrates multiple learning approaches to equip franchisees with the essential knowledge and skills required to successfully manage their store.

Mandatory Attendance:

The franchisee, the franchisee’s Primary Owner, and the designated operator of the Franchised Business must complete Robeks' initial training program and achieve certification as a Certified Manager before the store's opening. This Certified Manager is tasked with training other store-level managers and employees.

Training Curriculum:

The program covers a wide range of topics, including sales techniques, product knowledge, accounting procedures, food preparation, and operational management.

Training Location and Duration:

Training takes place at designated Robeks locations and comprises 80 hours of on-the-job training and 16 hours of classroom instruction.

Territory Protection

Franchisees are not provided with an exclusive territory but are given a defined area called the "Protected Territory." Within this Protected Territory, Robeks agrees not to establish or authorize a new franchise for a Robeks store.

Despite this, franchisees might still encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by Robeks.

The size of the Protected Territory can vary based on factors such as the number of stores to be developed, population density, and demographics of the intended operational area.

Competitors

Below are some of

Robeks

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

87

New
+
5%
5%

$30,000

$320,000

$484,000

n.a.

$666,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Taim Mediterranean Kitchen

Taim Mediterranean Kitchen is a fast-casual Mediterranean franchise offering falafel, hummus, shawarma bowls, and pitas, serving health-conscious guests including vegan and gluten-free diners, and known for bold spices, customizable meals, and vibrant, market-fresh ingredients.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$234,000 - $753,000

Oakberry Store

Oakberry Store is a health-focused fast-casual franchise offering organic açaí bowls and smoothies, serving on-the-go customers seeking nutritious options, and known for customizable bowls, streamlined small-format stores, and a rapidly expanding global footprint in more than thirty-five countries.

Franchisees

?

24
+
n.a.
n.a.
Investment

?

$65,000 - $300,000

Dirt Juicery

Dirt Juicery is a health-focused juice-bar franchise offering cold-pressed juices, superfood smoothies and nutrient-dense bowls, serving wellness-oriented customers and active locals, and known for organic ingredients, plant-based menus, bright interiors and a community-driven approach to everyday nourishment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$162,000 - $270,000

Sip Fresh

Sip Fresh is a beverage franchise offering handcrafted fruit-based juices, teas, and bowls, serving mall shoppers and health-conscious guests, and known for vibrant displays, interactive ordering, and freshly prepared drinks highlighting real fruit, bold flavors, and an engaging in-store experience.

Franchisees

?

1
+
0%
0%
Investment

?

$234,000 - $421,000

Bowl Boss Acai

Bowl Boss Açaí is a health-food-café franchise offering customizable acai bowls, smoothies and wellness snacks, serving health-conscious consumers and casual café guests, and known for premium ingredients, modern décor and strong franchise scalability.

Franchisees

?

5
+
400%
400%
Investment

?

$107,000 - $559,000

Tru Bowl Superfood Bar

Tru Bowl Superfood Bar is a health-food café franchise offering açaí bowls, juices and customizable wellness meals, serving health-conscious consumers and casual café guests, and known for modern branding, efficient service and appealing studio-style footprint.

Franchisees

?

13
+
333%
333%
Investment

?

$205,000 - $332,000

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