Decorating Den Interiors: A Pioneer in Interior Design Franchising

Decorating Den Interiors has made its mark in the interior design and decorating industry since its inception in 1969, with franchising beginning in 1970. Based in Easton, Maryland, the franchise has grown to be a well-recognized name in the field.

Decorating Den Interiors operates on a comprehensive "turn-key" franchise model that offers all the necessary tools, training, and support for starting or enhancing an interior design business. This franchise is ideal for those passionate about design, providing an avenue to transform this passion into a thriving business venture.

Whether you have a background in design or are seeking a career change, Decorating Den Interiors offers a well-defined pathway to business ownership in the design sector. The franchise is supported by decades of expertise and a proven business model.

Franchisees receive extensive training and support in all aspects of managing a design business, including professional training, business management, mentorship, coaching, access to a wholesale buying network, and marketing support. This robust support system ensures that franchisees are well-prepared to achieve their business objectives and stand out in the competitive market.

Training 

The franchisor offers a thorough training program for its franchisees, which includes the following components:

Franchise Owner Policy and Procedure Manual: Franchisees receive a detailed manual that outlines various operational policies and procedures.

Initial Training: Conducted at the franchisor's headquarters in Easton, Maryland, or at another designated location, this training covers essential aspects of setting up and operating the franchise.

Initial Samples: Franchisees are given an initial supply of product samples, catalogs, and brochures to help them launch their business.

Advertising and Marketing Programs: The franchisor provides planning and support for advertising and marketing efforts, including promotional materials and guidance on their effective use.

Preferred Supplier Accounts: Franchisees receive assistance in establishing accounts with suppliers preferred by the franchisor.

Local Website: Each franchisee is provided with a dedicated website to promote their franchised business.

Ongoing Training: Regular ongoing training and communication are provided to ensure franchisees stay current with the latest operational practices and industry trends.

Technology Support: Training and support are offered for utilizing the franchisor's technology systems, including any proprietary software that franchisees may need or be allowed to use.

Territory Protection

The franchisor does not provide exclusive territorial rights to its franchisees. According to the Franchise Agreement, franchisees are granted non-exclusive promotional and developmental rights to sell Franchised Products and Services from their designated location anywhere in the United States, with certain limited area exceptions.

This arrangement implies that franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels or competitive brands controlled by the franchisor.

In the past, some franchisees were granted exclusive promotional and developmental rights within specific geographical territories. However, as of December 31, 2022, only 15 franchisees retained these exclusive rights. New franchisees are required to respect the existing promotional and developmental rights of these franchisees.