Decorating Den Interiors

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Decorating Den Interiors

Decorating Den Interiors Franchise FDD, Costs & Fees (2025)

Decorating Den Interiors is an interior design franchise that offers personalized design solutions to transform homes and living spaces.

Decorating Den Interiors has made its mark in the interior design and decorating industry since its inception in 1969, with franchising beginning in 1970. Based in Easton, Maryland, the franchise has grown to be a well-recognized name in the field.

Decorating Den Interiors operates on a comprehensive "turn-key" franchise model that offers all the necessary tools, training, and support for starting or enhancing an interior design business. This franchise is ideal for those passionate about design, providing an avenue to transform this passion into a thriving business venture.

Whether you have a background in design or are seeking a career change, Decorating Den Interiors offers a well-defined pathway to business ownership in the design sector. The franchise is supported by decades of expertise and a proven business model.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $39,900
Business vehicle leased or financed $0 - $1,800 for first 3 months
Computer Hardware, Software and Internet Access $1,075 - $2,500
Technology Fee $300 for 1st 3 months
Professional Fees (Accountants, Lawyers, etc.) $0 - $3,200
Licenses $0 - $600
Opening Inventory of Business Materials $500 - $800
Advertising and Marketing $4,500 - $6,000
Comprehensive General Liability and Vehicle Insurance $450 - $1,200 for 1st 3 months
Travel and Related Expenses for initial training $2,588 - $3,600
Additional Funds -- 3 Months $4,500 - $10,500
Total Estimated Initial Investment $53,813 - $70,400
Type of Expenditure Amount
Initial Franchise Fee $39,900
Business vehicle leased or financed $0 - $1,800 for first 3 months
Computer Hardware, Software and Internet Access $1,075 - $2,500
Technology Fee $300 for 1st 3 months
Professional Fees (Accountants, Lawyers, etc.) $0 - $3,200
Licenses $0 - $600
Opening Inventory of Business Materials $500 - $800
Advertising and Marketing $4,500 - $6,000
Comprehensive General Liability and Vehicle Insurance $450 - $1,200 for 1st 3 months
Travel and Related Expenses for initial training $2,588 - $3,600
Additional Funds -- 3 Months $4,500 - $10,500
Total Estimated Initial Investment $53,813 - $70,400

Franchise Disclosure Document

Number of units

Training 

The franchisor offers a thorough training program for its franchisees, which includes the following components:

Franchise Owner Policy and Procedure Manual: Franchisees receive a detailed manual that outlines various operational policies and procedures.

Initial Training: Conducted at the franchisor's headquarters in Easton, Maryland, or at another designated location, this training covers essential aspects of setting up and operating the franchise.

Initial Samples: Franchisees are given an initial supply of product samples, catalogs, and brochures to help them launch their business.

Advertising and Marketing Programs: The franchisor provides planning and support for advertising and marketing efforts, including promotional materials and guidance on their effective use.

Preferred Supplier Accounts: Franchisees receive assistance in establishing accounts with suppliers preferred by the franchisor.

Local Website: Each franchisee is provided with a dedicated website to promote their franchised business.

Territory Protection

The franchisor does not provide exclusive territorial rights to its franchisees. According to the Franchise Agreement, franchisees are granted non-exclusive promotional and developmental rights to sell Franchised Products and Services from their designated location anywhere in the United States, with certain limited area exceptions.

This arrangement implies that franchisees may encounter competition from other franchisees, franchisor-owned outlets, or other distribution channels or competitive brands controlled by the franchisor.

In the past, some franchisees were granted exclusive promotional and developmental rights within specific geographical territories. However, as of December 31, 2022, only 15 franchisees retained these exclusive rights. New franchisees are required to respect the existing promotional and developmental rights of these franchisees.

Competitors

Below are some of

Decorating Den Interiors

key competitors in the

Other Home Services

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

222

New
+
-6%
-6%

$39,900

$54,000

$70,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

My Backyard Sports

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Franchisees

?

3
+
n.a.
n.a.
Investment

?

$104,000 - $177,000

Premier Pool Service

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Franchisees

?

35
+
6%
6%
Investment

?

$43,000 - $118,000

Ultra Pool Care Squad

Ultra Pool Care Squad is a pool maintenance and repair franchise specializing in cleaning, equipment servicing, and chemical balancing for residential and commercial pools.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$74,000 - $101,000

Garage Force

Garage Force is a flooring franchise that specializes in high-performance, durable concrete coatings for garages, basements, and commercial spaces.

Franchisees

?

184
+
38%
38%
Investment

?

$128,000 - $196,000

Life Saver Pool Fence

Life Saver Pool Fence is a safety franchise providing high-quality, removable pool fences to protect children and pets from accidental drownings.

Franchisees

?

4
+
n.a.
n.a.
Investment

?

$72,000 - $106,000

Garage Kings

Garage Kings is a flooring franchise specializing in durable and stylish epoxy and polyaspartic garage floor coatings for residential and commercial spaces.

Franchisees

?

27
+
35%
35%
Investment

?

$189,000 - $238,000