OrthoLazer: Revolutionizing Pain Management with Advanced Laser Technology

OrthoLazer Orthopedic Laser Centers was established to address the opioid crisis by offering a non-opioid alternative for pain management. Dr. Scott Sigman, an orthopedic surgeon driven by the impact of opioid addiction in his community, spearheaded this initiative. The concept for OrthoLazer emerged in 2019 from Dr. Sigman's exploration of laser therapy's potential to alleviate inflammation and pain without the adverse effects associated with traditional pain management methods.

Headquartered at 50 Methodist Hill Drive, Suite 650 in Rochester, New York, OrthoLazer stands out in the industry by utilizing the exclusive MLS M8 Robotic Laser technology. This FDA-cleared and patented technology is designed to treat pain and inflammation linked to various conditions.

What differentiates OrthoLazer is its non-invasive, pain-free treatment option that avoids the side effects common with other laser therapies. The franchise blends cutting-edge technology with patient-centric care, delivering a distinctive value proposition in pain management and recovery.

Training 

The franchisor offers an extensive training program for franchisees and their non-medical staff, ensuring they are well-prepared to operate the franchise. Here is a summary of the training provided:

Initial Non-medical Training Program

Before launching the Franchised Business, each owner and one non-medical manager approved by the franchisor must successfully complete the franchisor's initial non-medical training program. This program, designed to cover the System's operations, must be completed within ninety days of the staff's hiring date. The franchisor may also mandate additional courses, seminars, and training programs related to the System as needed.

Training Expenses and Details

Training sessions are scheduled at various times and locations designated by the franchisor and may also be conducted online, via intranet, conference calls, or other methods determined by the franchisor. The franchisor provides instructors, training materials, and technical training tools at no cost for all required courses, seminars, and programs. However, franchisees are responsible for all other expenses related to attending the initial training program and any additional training, including transportation, lodging, meals, and wages for themselves and their employees.

Territory Protection

The franchisor provides territory protection for its franchisees. Once a site for an OrthoLazer Center is selected and approved by the franchisor, a Protected Territory is established and defined in an addendum to the Franchise Agreement. This Protected Territory is usually determined based on natural traffic and trade patterns and is described using fixed geographical boundaries such as streets, highways, zip codes, or counties.

The Protected Territory will not be altered during the term of the franchise. However, upon renewal or transfer of the franchise, the franchisor may reduce the size of the Protected Territory if it exceeds the current standard or if there have been demographic changes. In such cases, the franchisee or their transferee will have the option to develop the remaining territory.

During the term of the Franchise Agreement, provided the franchisee remains fully compliant, the franchisor and its affiliates will not operate or grant a franchise for another OrthoLazer Center within the Protected Territory. However, it is important to note that the territory is not exclusive. Franchisees may still face competition from other franchisees, company-owned outlets, other distribution channels, or competitive brands controlled by the franchisor.