Advanced Mobile IV (AMIV) is a fast-growing mobile wellness franchise founded in St. George, Utah. It operates under Advanced Mobile IV, LLC dba AMIV, a Utah-based company established in November 2021. The brand specializes in on-demand IV hydration, nutrition, immunity, and wellness therapies delivered directly to clients’ homes, offices, or hotel rooms.

The company began franchising in May 2022, offering entrepreneurs a turnkey business model with full clinical, operational, and marketing support. AMIV offers a portfolio of IV treatments designed for rapid and effective wellness outcomes.

Flagship services include hydration, energy boosts, immune support, memory and cognitive enhancement, and the popular Myers Cocktail and semaglutide injection programs—all delivered safely by certified nurses. By bypassing the digestive tract, IV delivery ensures higher nutrient absorption and faster results compared to oral alternatives.

What sets Advanced Mobile IV apart is its nurse-founded and nurse-led model, with leadership like Chief Nursing Officer Holly Hansen scaling from clinical care to franchise development since 2021.

Training

Advanced Mobile IV (AMIV) offers its franchisees a required training program to ensure they are prepared to run the business effectively. The training is essential for both franchisees and their designated managers. Here are the key programs:

1. Initial Training Program
   Every franchisee or their manager must successfully complete AMIV’s initial training program before beginning operations. This training equips them with the necessary knowledge of the franchise system, operational procedures, and brand standards. The training must be completed regardless of whether the individual owns equity in the business.
2. Mandatory Participation Requirements
   Franchisees are expected to fully participate in the daily operations of their business, or assign a qualified manager who has completed the initial training. All managers and owners must agree to the franchise’s confidentiality and non-compete agreements. The franchisor also encourages participation in meetings, seminars, and supplemental training sessions.
3. Training for Multiple Units
   For owners of multiple AMIV franchises, each location must be overseen by a managing owner or manager who has successfully completed the required training. This ensures consistent quality and compliance across all franchise locations. The training supports AMIV’s commitment to operational excellence and franchisee competence.

Territory Protection

Advanced Mobile IV (AMIV) does not explicitly grant exclusive territorial rights to its franchisees. The Franchise Disclosure Document does not indicate any defined or protected geographic territory. This means that the franchisor retains flexibility to approve new franchises or company operations that may overlap with or be near existing franchisees.

Franchisees are required to comply with strict operational and licensing standards, especially concerning the delivery of medical services.

While AMIV supports its franchisees with branding and proprietary systems, there is no guarantee that competition from other franchises or channels won’t arise within the same area. This structure allows AMIV to maintain control over brand expansion and service coverage without binding geographic limitations.