The Covery is an immersive wellness spa franchise offering services like cryotherapy, IV drips, compression, red light, and recovery-focused treatments, serving busy professionals and fitness enthusiasts, and known for lounge-style spaces, membership models, and community-centered self-care experiences.
KEY FRANCHISE STATS
Franchisees
?
9
+
200%
200%
Franchise fee
?
$42,500
Investment
?
$260,000 - $383,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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The Covery is a boutique wellness spa franchise focused on recovery, self-care, and preventative health services. The brand operates as an immersive wellness destination, offering treatments designed to support physical performance, mental clarity, and overall well-being.
Its concept targets both everyday consumers and performance-driven clients seeking modern wellness solutions.
The Covery was founded in 2020 and is headquartered in Baton Rouge, Louisiana. The brand was developed to make recovery-based wellness more accessible and integrated into daily life. The Covery began franchising in 2021, expanding its footprint across the United States through a scalable and repeatable studio model.
The franchise offers a curated menu of wellness and recovery services, including assisted stretching, cryotherapy, red light therapy, infrared sauna, compression therapy, and IV hydration.
Services are delivered through membership and à la carte pricing, creating recurring revenue and strong customer retention. Studios are designed for efficient operations and consistent client experiences.
Initial investment
The initial investment required for a The Covery franchise is $260,000 - $383,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$42,500
Lease (Estimated Monthly Rent and Security Deposit)
$5,000 – $10,000
Technology Systems (TV, Audio, Displays, Cameras)
$5,000 – $10,000
Equipment
$25,000 – $45,000
Pre-Opening and Grand Opening Marketing, Payroll, Training, and Travel
$25,000 – $35,000
Insurance, Licenses, and Other Pre-Paid Expenses
$5,000 – $15,000
Start-Up Office Supplies and Inventory
$5,000 – $10,000
Furniture, Fixtures, and First Aid Equipment
$15,000 – $20,000
IV and Start-Up Retail Inventory
$10,000 – $15,000
Architectural and Engineering Professional Services
$5,000 – $15,000
Signage and Graphics
$5,000 – $10,000
Leasehold Improvements (1,200 sq. ft.)
$90,000 – $120,000
Legal, Accounting, and Organizational Costs
$5,000
Miscellaneous Costs
$2,000 – $5,000
Additional Funds (3 Months)
$15,000 – $25,000
Total Estimated Initial Investment
$259,500 – $382,500
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Type of Expenditure
Amount
Initial Franchise Fee
$42,500
Lease (Estimated Monthly Rent and Security Deposit)
$5,000 – $10,000
Technology Systems (TV, Audio, Displays, Cameras)
$5,000 – $10,000
Equipment
$25,000 – $45,000
Pre-Opening and Grand Opening Marketing, Payroll, Training, and Travel
$25,000 – $35,000
Insurance, Licenses, and Other Pre-Paid Expenses
$5,000 – $15,000
Start-Up Office Supplies and Inventory
$5,000 – $10,000
Furniture, Fixtures, and First Aid Equipment
$15,000 – $20,000
IV and Start-Up Retail Inventory
$10,000 – $15,000
Architectural and Engineering Professional Services
$5,000 – $15,000
Signage and Graphics
$5,000 – $10,000
Leasehold Improvements (1,200 sq. ft.)
$90,000 – $120,000
Legal, Accounting, and Organizational Costs
$5,000
Miscellaneous Costs
$2,000 – $5,000
Additional Funds (3 Months)
$15,000 – $25,000
Total Estimated Initial Investment
$259,500 – $382,500
Franchise Disclosure Document
Below is The Covery's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
The Covery had 11 total units in 2025, of which 9 were franchised-owned and 2 company-owned.
The Covery offers a structured and multi-stage training program for franchisees to ensure they are prepared for launch and long-term operational success. The training focuses on operational procedures, management, and medical service components. The programs are as follows:
Orientation and Initial Management and Sales Training This virtual pre-sales training must be completed not less than 120 days before opening the spa. Additionally, within 60 days of signing the Franchise Agreement, franchisees must complete orientation and initial management training programs to the franchisor's satisfaction. These sessions typically last up to five days and include modules on operations, manuals, and product use.
Sales and Operations Training Around 10–15 days before opening, a virtual training program is provided for the franchisee and team. It includes RN and manager training, business promotion, reporting, and financial analysis. The duration is expected to be three to five days.
Nurses Training Approximately 30 days before launch, nursing staff must complete online webinars and courses. On-site nurse training follows and may last up to five days. All physical site elements must be finalized before this training begins.
Territory Protection
The Covery grants franchisees a defined "Territory" based on population size or geographic radius, typically comprising around 100,000 people or a three-mile radius from the approved location.
During the term of the franchise, the franchisor agrees not to establish or allow others to open a R-Wellness location within this Territory. This commitment provides franchisees with operational stability and a degree of market insulation within their assigned area.
However, The Covery does not grant exclusive territorial rights. The franchisor retains the ability to sell products and services through various channels, including online and non-traditional venues such as airports, hotels, and malls—even within a franchisee’s territory.
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