Red Light Method: Revolutionizing Wellness Through Innovative Therapy

Founded in August 2022 by Allison Beardsley, the visionary entrepreneur behind Club Pilates, Red Light Method is a cutting-edge wellness franchise that integrates red light therapy with modern fitness techniques.

Based in Bentonville, Arkansas, the brand launched its franchising efforts in March 2024 and has quickly begun to attract national interest due to its unique positioning in the health and wellness market.

Red Light Method offers a three-part service model centered around the FDA-cleared Contour Light system. This advanced red light therapy is clinically proven to support body contouring, inch loss, improved circulation, and pain relief in just 25 minutes.

It is paired with 10-minute Power Plate vibration classes and optional 15-minute Pilates Reformer sessions at select locations—providing a comprehensive wellness solution in less than an hour.

What truly differentiates Red Light Method is its focus on accessibility and simplicity. While traditional red light therapy sessions can cost up to $200 per visit, the franchise offers unlimited monthly memberships starting at just $199.

Training

Red Light Method provides two main types of training to its franchisees:

1. Initial Training Program: This mandatory program is provided within 30 days before the studio's opening and is offered in person at training facilities in Bentonville, Arkansas, and Reno, Nevada, or online. The program covers a wide range of foundational topics including red light therapy techniques, usage of specialized equipment like Power Plates and Pilates reformers, POS systems, customer service, marketing, staff hiring and training, and operational procedures. Franchisees and their Studio Managers must attend and satisfactorily complete all sessions to begin operations. If a Studio Manager is hired after the studio opens, they must complete the next available Initial Training Program.
2. Ongoing/Refresher Training: This type of training is periodically offered system-wide and may consist of courses, seminars, conventions, or meetings. It is designed to update and reinforce operational standards and practices. Attendance may be required for franchisees or approved Studio Managers, and it is subject to a reasonable fee. Franchisees are responsible for all travel and associated costs during such training programs.

Territory Protection

Red Light Method offers a Protected Territory to its franchisees under specific conditions. Once a Studio's Authorized Location is confirmed, the franchisee is granted a defined geographic area based on population density and demographics, typically ranging from 50,000 to 200,000 people in suburban areas and 25,000 to 100,000 in urban centers.

Within this Protected Territory, the franchisor agrees not to open or authorize another Red Light Method Studio, as long as the franchisee remains in good standing and can accommodate local demand.

However, this territorial protection is not absolute and may be adjusted or revoked under certain conditions. If the franchisee breaches the agreement or cannot expand their Studio to meet customer demand, the franchisor may either reduce the Protected Territory or allow new Studios to open within it.