Purchase Green Artificial Grass is a U.S.-based franchise that offers premium synthetic turf products and installation services for residential, commercial, and recreational use.

The company was founded in 2008 in California and is headquartered in Pomona, California. It operates as a vertically integrated provider, offering artificial grass, putting greens, pet turf, sports turf, solar lights, and installation accessories.

The franchise began offering opportunities in 2020 under Purchase Green Franchising, LLC. Since then, it has expanded rapidly, with dozens of locations across the country.

What sets Purchase Green apart from competitors is its proprietary supply chain, expert product knowledge, and commitment to sustainability. The brand uses an in-house distribution system and advanced training programs to ensure quality control and customer satisfaction.

Training

Purchase Green provides a detailed and multi-phase training program to prepare franchisees for successful operation. The training includes both digital and in-person components covering various operational aspects of the business.

1. Initial Digital Training: Conducted via the Learning Management System (LMS), this covers topics such as products, tools and accessories, installation basics, store operations, lead management, and accounting.
2. In-Person Training at Corporate Training Office: Franchisees receive hands-on training in installation, support systems, operations, order processing, and sales and marketing at the corporate facility.
3. Manager Shadowing: Store operations are reinforced through a shadowing component where franchise managers observe day-to-day activities.
4. Refresher Training: The franchisor may require franchisees or their personnel to attend refresher training programs not exceeding five business days annually, with associated travel and lodging costs borne by the franchisee.
5. Additional Training upon Request or Need: If a trainee fails to meet required standards, additional training may be mandated. Similarly, new owners or key personnel following an ownership change must complete training according to current requirements.

Territory Protection

Purchase Green grants each franchisee a specific geographic territory defined in the Franchise Agreement, which is usually based on factors like city boundaries, zip codes, or a radius of 10 to 25 miles.

During the term of the agreement, the franchisor commits not to authorize another Purchase Green franchisee to operate within that designated area. This helps ensure some level of local market exclusivity for the franchisee as long as they are compliant with the franchise terms.

However, the territory is not considered “exclusive” in the strictest sense. Purchase Green retains broad rights to sell similar or related products through other channels outside the franchisee’s territory and to authorize third parties, affiliates, or National Accounts to operate near or even within a franchisee’s market.