Lawn Doctor, a well-established leader in the lawn care industry, offers a lucrative franchise opportunity for entrepreneurs interested in a thriving and profitable sector. Based in Holmdel, New Jersey, Lawn Doctor has been providing top-notch lawn care services since 1967 and began franchising in the same year.
Lawn Doctor stands out for its exceptional customer satisfaction and retention rates, exceeding 80%, which is a testament to the quality and dependability of its services.
The franchise is dedicated to ensuring the success of its franchisees by offering comprehensive initial training and continuous support through regional business meetings, annual conferences, and weekly webinars.
Operating in a robust $78 billion-a-year industry, Lawn Doctor is a recession-resistant business model that generates recurring revenue through annual programs and multiple revenue streams.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Lawn Doctor offers an extensive training program to ensure franchisees are well-prepared to manage and operate their franchise effectively. The program covers a wide range of essential topics, ensuring franchisees have the knowledge and skills needed for success.
Orientation:
The initial phase introduces franchisees to the Lawn Doctor brand, its core values, and the overall business model, laying the groundwork for the detailed training that follows.
Housekeeping and Forms:
Franchisees learn about daily operational tasks, administrative responsibilities, housekeeping standards, and the correct usage of various business forms.
Franchisee Paperwork:
This segment covers the necessary paperwork and documentation required for franchise operations, ensuring legal and operational compliance.
Agronomy:
A significant portion of the training is devoted to agronomy, teaching franchisees about soil science, plant health, and environmentally responsible landscape care.
Horticultural and Product Safety:
This component emphasizes horticultural practices and the safe handling and application of lawn care products.
Call Center Operations:
Franchisees learn how to effectively utilize call center resources for customer service, lead generation, and appointment scheduling to enhance customer interaction.
Financial Planning and Accounting Processes:
These sessions cover financial management aspects, including budgeting, financial planning, account management, and understanding critical financial metrics.
Marketing Strategies:
Training on marketing strategies specific to Lawn Doctor includes local marketing initiatives, digital marketing, and brand promotion to attract and retain customers.
Sales Strategies:
This part of the training focuses on sales techniques, customer needs assessment, service recommendations, and closing sales effectively.
The Lawn Doctor Franchise Disclosure Document specifies that franchisees are expected to operate exclusively within their designated territories. However, the territory protection comes with specific limitations, and franchisees must adhere to these guidelines to maintain compliance.
Franchisees must ensure that all business activities and net revenues are generated solely from customers whose properties are within their assigned territory.
If a franchisee has customers outside their designated territory and Lawn Doctor grants a new franchise that includes these customers' properties, the original franchisee must transfer these customers to the new franchisee at no charge.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Lawn Doctor
key competitors in the
Landscaping
sector.
630
$118,950 - $122,000
$133,000
$149,000
n.a.
$656,000
$xxx,xxx
83.0%
n.a.
n.a.
n.a.
EcoGreen Lawn Care is a property-services franchise offering fertilization, weed control, and lawn treatments with eco-conscious products, serving residential and light-commercial clients, and known for science-based applications, branded service programs, and recurring subscription revenue in a seasonal, route-based model.
?
?
Southwest Greens is a landscaping franchise offering premium synthetic turf and putting greens, serving homeowners, golf facilities, and commercial clients, and known for professional installation, performance surfaces, and partnerships with leading turf innovators.
?
?
Heroes Lawn Care provides professional lawn care services, including fertilization, irrigation, and pet waste removal, focusing on creating healthy, vibrant lawns for residential and commercial clients.
?
?
Lawn Squad offers lawn care services including mowing, fertilizing, and weed control. Franchisees receive support in marketing, equipment selection, and business management, making it easy to deliver quality services to residential customers.
?
?
Weed Man specializes in professional lawn care services, offering tailored treatment plans to maintain healthy and vibrant lawns for residential and commercial properties.
?
?
U.S. Lawns offers commercial landscaping and lawn care services, ensuring well-maintained and attractive outdoor spaces for businesses and commercial properties.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
