Mossy Oak Properties Franchise FDD, Costs & Fees (2026)

Mossy Oak Properties is a real estate franchise specializing in rural and recreational land, helping clients buy, sell, and invest in hunting, timber, and farm properties.

KEY FRANCHISE STATS

Franchisees

-15%

Franchise fee

$15,000

Investment

$20,000 - $72,000

Revenue (AUV)

n.a.

Mossy Oak Properties is a rural real estate franchise that was founded in 2001 in Livingston, Alabama, by Toxey Haas and Chris Hawley. It serves as an extension of the Mossy Oak brand, which is well known in the outdoor and hunting community. The company is now headquartered in West Point, Mississippi.

The franchise began offering opportunities to independent land brokerages in 2002. Since then, it has expanded to over 30 states across the U.S. and supports a network of more than 600 land specialists. Each franchise office is independently owned and operated, with a focus on helping clients buy and sell rural, recreational, timber, hunting, waterfront, and farm properties.

In 2024 alone, Mossy Oak Properties franchises completed more than 3,600 transactions, representing over 180,000 acres and totaling approximately $1.11 billion in sales. The brand is known for combining local expertise with the national strength of a highly recognized outdoor lifestyle name.

Mossy Oak Properties sets itself apart through its deep roots in the outdoor community, strong brand recognition, and specialized marketing tools tailored to rural land transactions. With core values centered on lifestyle, integrity, service, and teamwork, it continues to be a leader in the land brokerage industry.

Initial investment

The initial investment required for a Mossy Oak Properties franchise is $20,000 - $72,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$5,000 - $15,000
Advertising Campaign (MOPAC)	$0
Other Advertising	$0 - $3,000
Office Set-up / Improvements	$2,500 - $10,000
Signs	$1,000 - $5,000
Furniture Fixtures and Equipment	$3,250 - $11,750
Inventory and Supplies	$200 - $2,000
Training	$500 - $3,500
Insurance	$300 - $2,000
Miscellaneous Opening Cost	$2,500 - $5,000
Additional Funds (3 months)	$5,000 - $15,000
Total Estimated Initial Investment	$20,250 - $72,250

Type of Expenditure	Amount
Initial Franchise Fee	$5,000 - $15,000
Advertising Campaign (MOPAC)	$0
Other Advertising	$0 - $3,000
Office Set-up / Improvements	$2,500 - $10,000
Signs	$1,000 - $5,000
Furniture Fixtures and Equipment	$3,250 - $11,750
Inventory and Supplies	$200 - $2,000
Training	$500 - $3,500
Insurance	$300 - $2,000
Miscellaneous Opening Cost	$2,500 - $5,000
Additional Funds (3 months)	$5,000 - $15,000
Total Estimated Initial Investment	$20,250 - $72,250

Franchise Disclosure Document

Below is Mossy Oak Properties's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Mossy Oak Properties had 87 total units in 2024, of which 83 were franchised-owned and 4 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Mossy Oak Properties

key competitors in the

Broker/Realtor

sector.

Franchise

New

-15%

6.00%

$20,000

$72,000

n.a.

Iron Valley

$50K - $100K

New

47%

$150 per Transaction Side

$59,000

$207,000

n.a.

Corcoran

$100K - $200K

109

New

43%

4% - 6%

$138,000

$545,000

n.a.

City2Shore

$50K - $100K

New

14%

6.00%

$61,000

$162,000

$92,000

n.a.

Realty One Group

$25K - $50K

380

New

27%

n.a.

$47,000

$228,000

n.a.

3% Realty

$25K - $50K

New

71%

3.00%

$29,000

$61,000

n.a.

KeyGlee

$100K - $200K

106

New

361%

9.00%

$122,000

$297,000

$253,000

n.a.

Training

Mossy Oak Properties provides structured training to ensure franchisees are equipped to operate a real estate brokerage under their brand and systems. The training focuses on both operational and administrative aspects of the franchise.

Broker Orientation Training: The Responsible Broker or a designated person must attend a mandatory one-day Mossy Oak Properties broker orientation training. This training is typically conducted via webinar or at the company’s location in West Point, Mississippi.
Administrative Training: In addition to broker orientation, there is a separate mandatory one-day administrative training class. Like the broker training, it is held either virtually or at a designated in-person site.

Territory Protection

Mossy Oak Properties provides its franchisees with an exclusive territory as part of the franchise agreement. This exclusive territory is formally designated and described in Subsection 5.3 of the Franchise Agreement. The franchisor agrees not to establish another Mossy Oak Properties office or grant a franchise to another person or entity within that defined area.

This territorial protection is designed to prevent internal competition and support the franchisee’s local market potential. However, approval of each office location is subject to the franchisor’s review and consent, with criteria assessed on a case-by-case basis.

If a suitable location is not established and approved within a set timeframe, the franchisor reserves the right to terminate the agreement.