Mossy Oak Properties is a rural real estate franchise that was founded in 2001 in Livingston, Alabama, by Toxey Haas and Chris Hawley. It serves as an extension of the Mossy Oak brand, which is well known in the outdoor and hunting community. The company is now headquartered in West Point, Mississippi.
The franchise began offering opportunities to independent land brokerages in 2002. Since then, it has expanded to over 30 states across the U.S. and supports a network of more than 600 land specialists. Each franchise office is independently owned and operated, with a focus on helping clients buy and sell rural, recreational, timber, hunting, waterfront, and farm properties.
In 2024 alone, Mossy Oak Properties franchises completed more than 3,600 transactions, representing over 180,000 acres and totaling approximately $1.11 billion in sales. The brand is known for combining local expertise with the national strength of a highly recognized outdoor lifestyle name.
Mossy Oak Properties sets itself apart through its deep roots in the outdoor community, strong brand recognition, and specialized marketing tools tailored to rural land transactions. With core values centered on lifestyle, integrity, service, and teamwork, it continues to be a leader in the land brokerage industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Mossy Oak Properties provides structured training to ensure franchisees are equipped to operate a real estate brokerage under their brand and systems. The training focuses on both operational and administrative aspects of the franchise.
Mossy Oak Properties provides its franchisees with an exclusive territory as part of the franchise agreement. This exclusive territory is formally designated and described in Subsection 5.3 of the Franchise Agreement. The franchisor agrees not to establish another Mossy Oak Properties office or grant a franchise to another person or entity within that defined area.
This territorial protection is designed to prevent internal competition and support the franchisee’s local market potential. However, approval of each office location is subject to the franchisor’s review and consent, with criteria assessed on a case-by-case basis.
If a suitable location is not established and approved within a set timeframe, the franchisor reserves the right to terminate the agreement.
?
?
?
?
?
?
Below are some of
Mossy Oak Properties
key competitors in the
Broker/Realtor
sector.
83
$15,000
$20,000
$72,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.
?
?
Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.
?
?
Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
?
?
Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.
?
?
Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.
?
?
Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.
?
?
.png)
.png)
