Assist-2-Sell is a U.S.-based real estate franchise offering full-service brokerage at discounted, flat-fee rates. The company was founded in 1987 in Reno, Nevada, by Mary LaMeres-Pomin and Lyle E. Martin.
The corporate headquarters remain in Reno, where the founders launched the model to compete with traditional brokerages through lower fees and higher volume.
The franchise began expanding in 1993, and the first franchised office opened in April 1994. Assist-2-Sell has since grown across the United States and Canada through independently owned and operated offices. Its system provides franchisees with structured training, marketing tools, and operational support.
Assist-2-Sell sells residential real-estate services, including home listing, marketing, negotiation, and transaction support. The brand differentiates itself through a “full-service discount” model that offers the same professional services as traditional brokers but at significantly lower, flat-fee pricing.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Assist-2-Sell® provides a focused training program to prepare franchisees and their management team for operating their offices effectively. The training must be completed before the franchise opens, and refresher training may be required upon renewal of the franchise agreement. Below are the key training components:
Assist-2-Sell® provides franchisees with a limited territory protection referred to as a “Protected Area.” This area is defined as a one-mile radius around the approved office location, within which the Franchisor agrees not to open another Assist-2-Sell® office.
However, this does not grant the franchisee an exclusive territory, and the Franchisor retains several operational rights within and beyond this Protected Area.
Within your Protected Area, the Franchisor may still operate or allow non-real estate businesses under the same or different trademarks, as well as real estate businesses not affiliated with Assist-2-Sell®.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Assist-2-Sell
key competitors in the
Broker/Realtor
sector.
109
$2,995
$14,000
$439,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
@properties is a real estate brokerage franchise offering residential sales, marketing technology, and agent support systems, serving independent broker-owners and high-performing agents, and known for proprietary pl@tform technology, design-driven branding, and culture-centric offices that help local brokerages scale efficiently.
?
?
3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.
?
?
Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.
?
?
Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.
?
?
Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.
?
?
Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
