Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.
KEY FRANCHISE STATS
Franchisees
?
109
+
-13%
-13%
Franchise fee
?
$2,995
Investment
?
$14,000 - $439,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
Upgrade
Assist-2-Sellis a U.S.-based real estate franchise offering full-service brokerage at discounted, flat-fee rates. The company was founded in 1987 in Reno, Nevada, by Mary LaMeres-Pomin and Lyle E. Martin.
The corporate headquarters remain in Reno, where the founders launched the model to compete with traditional brokerages through lower fees and higher volume.
The franchise began expanding in 1993, and the first franchised office opened in April 1994. Assist-2-Sell has since grown across the United States and Canada through independently owned and operated offices. Its system provides franchisees with structured training, marketing tools, and operational support.
Assist-2-Sell sells residential real-estate services, including home listing, marketing, negotiation, and transaction support. The brand differentiates itself through a “full-service discount” model that offers the same professional services as traditional brokers but at significantly lower, flat-fee pricing.
Initial investment
The initial investment required for a Assist-2-Sell franchise is
$14,000 - $439,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Assist-2-Sell® provides a focused training program to prepare franchisees and their management team for operating their offices effectively. The training must be completed before the franchise opens, and refresher training may be required upon renewal of the franchise agreement. Below are the key training components:
Initial Training Course Franchisees, including all principal owners and any broker-manager, must attend a training course that typically lasts up to four days. This course is conducted at the Franchisor’s headquarters in Reno, Nevada, or via online web conference, depending on scheduling and participant needs.
Training Materials The training utilizes the Assist-2-Sell training manual and computer reference manuals. The number of hours spent on each topic may vary depending on participants’ prior experience and learning pace.
Mandatory Participation Completion of the training is required to the Franchisor’s satisfaction prior to opening. The Franchisor may grant extensions, but failure to complete the course may result in franchise termination.
Territory Protection
Assist-2-Sell® provides franchisees with a limited territory protection referred to as a “Protected Area.” This area is defined as a one-mile radius around the approved office location, within which the Franchisor agrees not to open another Assist-2-Sell® office.
However, this does not grant the franchisee an exclusive territory, and the Franchisor retains several operational rights within and beyond this Protected Area.
Within your Protected Area, the Franchisor may still operate or allow non-real estate businesses under the same or different trademarks, as well as real estate businesses not affiliated with Assist-2-Sell®.
.png)
