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Joe Homebuyer Franchise FDD, Costs & Fees (2025)

Joe Homebuyer is a real estate investment franchise focusing on buying and selling homes quickly. Franchisees receive training in acquisition strategies, sales processes, and marketing, enabling them to close deals efficiently in any market.

KEY FRANCHISE STATS

Franchisees

?

63
+
66%
66%
Franchise fee

?

$50,000
Investment

?

$131,000 - $444,000
Revenue (AUV)

?

Undisclosed

$322,000

+
n.a.
n.a.

Joe Homebuyer is a prominent real estate investment franchise specializing in purchasing residential properties directly from homeowners. Founded in 2018 in Salt Lake City, Utah, the company has rapidly expanded its presence across the United States. The corporate headquarters remain in Salt Lake City, serving as the central hub for its nationwide operations.

The franchise began offering franchising opportunities in 2019, enabling entrepreneurs to join its mission of providing homeowners with swift and hassle-free property sales solutions.

Joe Homebuyer focuses on acquiring homes in various conditions, offering sellers a convenient alternative to traditional real estate transactions. This approach caters to individuals seeking quick sales without the complexities of repairs, listings, or prolonged negotiations.

What sets Joe Homebuyer apart is its commitment to ethical practices and personalized service. The franchise emphasizes transparent dealings, fair offers, and a supportive experience for sellers during potentially challenging times.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Leasehold Improvements $0 to $5,000
Furniture, Fixtures, and Equipment $0 to $9,000
Advertising $30,000 to $90,000
Signage $0 to $4,000
Lease and Utilities Deposits $0 to $4,000
Opening Supplies $200 to $1,000
Software $1,000 to $3,000
Travel and Living Expenses $2,000 to $6,000
Vehicle/Trailer $0 to $35,000
Insurance $2,500 to $7,500
Professional Services $500 to $3,000
Miscellaneous Opening Costs $0 to $6,000
Additional Funds (6 months) $40,000 to $70,000
Purchase and Repair of Properties $5,000 to $150,000
TOTAL $131,200 to $443,500

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Type of Expenditure Amount
Initial Franchise Fee $50,000
Leasehold Improvements $0 to $5,000
Furniture, Fixtures, and Equipment $0 to $9,000
Advertising $30,000 to $90,000
Signage $0 to $4,000
Lease and Utilities Deposits $0 to $4,000
Opening Supplies $200 to $1,000
Software $1,000 to $3,000
Travel and Living Expenses $2,000 to $6,000
Vehicle/Trailer $0 to $35,000
Insurance $2,500 to $7,500
Professional Services $500 to $3,000
Miscellaneous Opening Costs $0 to $6,000
Additional Funds (6 months) $40,000 to $70,000
Purchase and Repair of Properties $5,000 to $150,000
TOTAL $131,200 to $443,500

Franchise Disclosure Document

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Number of units

Training

The training programs provided by the franchisor in the Joe Homebuyer franchise are detailed in the document as follows:

  1. Initial Training Program: This includes comprehensive instruction to familiarize new franchisees with the business model, operational procedures, and the systems necessary for running the franchise.
  2. Ongoing Training and Support: Continuous training sessions are conducted to ensure franchisees stay updated with the latest practices, tools, and strategies for maintaining and growing their business.
  3. Mentorship and Field Training: Hands-on mentorship and practical field training allow franchisees to learn directly from experienced professionals.

Territory Protection

The Joe Homebuyer franchise provides territory protection by assigning exclusive areas to its franchisees, ensuring no overlap or competition within the network. These territories are defined in the franchise agreement based on factors like population and market potential, securing fair opportunities for each franchisee.

This approach safeguards investments and supports sustainable growth.

Territory protection fosters collaboration among franchisees while allowing each to focus on their designated market. By preventing conflicts over overlapping areas, Joe Homebuyer ensures that franchisees can operate effectively and maximize their local market potential. This policy is a key component of the franchise's support system.

Competitors

Below are some of

Joe Homebuyer

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

63

New
+
66%
66%

$50,000

$131,000

$444,000

n.a.

$322,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

@properties

@properties is a real estate brokerage franchise offering residential sales, marketing technology, and agent support systems, serving independent broker-owners and high-performing agents, and known for proprietary pl@tform technology, design-driven branding, and culture-centric offices that help local brokerages scale efficiently.

Franchisees

?

3
+
-40%
-40%
Investment

?

$64,000 - $433,000

3% Realty

3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.

Franchisees

?

12
+
71%
71%
Investment

?

$29,000 - $61,000

Assist-2-Sell

Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.

Franchisees

?

109
+
-13%
-13%
Investment

?

$14,000 - $439,000

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

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