HomeSmart is a real estate brokerage that was established in 2000 by Matt Widdows in Scottsdale, Arizona. Since launching its franchise program in 2005, the company has grown to encompass close to 200 locations nationwide.
What sets HomeSmart apart is its 100% commission structure combined with flat transaction fees, allowing agents to retain more of their earnings from each sale. The brokerage emphasizes technological innovation, offering exclusive tools such as RealSmart Broker and RealSmart Agent.
These proprietary platforms simplify tasks like transaction management and marketing, helping agents and brokers operate more efficiently. HomeSmart’s main office remains in Scottsdale, Arizona, underscoring its roots as it continues to expand across the U.S.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The HomeSmart franchise provides a detailed and structured training program to prepare its franchisees for success. Here’s a breakdown of the training offered by the franchisor:
The HomeSmart franchise grants franchisees a defined territory where they are permitted to establish their Central Office and any additional Branch Offices. During the initial term of the agreement, and as long as the franchisee remains compliant with all obligations, HomeSmart agrees not to open another competing real estate brokerage within the franchisee’s designated territory.
The size and specific boundaries of the territory are negotiated before signing the Franchise Agreement. However, the franchise does not provide exclusive territorial rights.
Franchisees may face competition from other HomeSmart franchisees, company-owned outlets, and alternative channels of distribution controlled by HomeSmart, including internet-based services. Customers within a franchisee’s territory can still access services offered by other franchisees or by HomeSmart through these alternative channels.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Home Smart
key competitors in the
Broker/Realtor
sector.
178
$20,000
$66,000
$205,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
1 Percent Lists
Under $25K
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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