Home Smart is a real estate franchise leveraging advanced technology and a customer-centric approach to streamline the buying and selling process.
KEY FRANCHISE STATS
Franchisees
?
178
+
13%
13%
Franchise fee
?
$20,000
Investment
?
$66,000 - $205,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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HomeSmartis a real estate brokerage that was established in 2000 by Matt Widdows in Scottsdale, Arizona. Since launching its franchise program in 2005, the company has grown to encompass close to 200 locations nationwide.
What sets HomeSmart apart is its 100% commission structure combined with flat transaction fees, allowing agents to retain more of their earnings from each sale. The brokerage emphasizes technological innovation, offering exclusive tools such as RealSmart Broker and RealSmart Agent.
These proprietary platforms simplify tasks like transaction management and marketing, helping agents and brokers operate more efficiently. HomeSmart’s main office remains in Scottsdale, Arizona, underscoring its roots as it continues to expand across the U.S.
Initial investment
The initial investment required for a Home Smart franchise is $66,000 - $205,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$20,000
Travel and living expenses while training
$1,500 – $5,000
Computer hardware and software
$5,000 – $30,000
Supplies
$1,500 – $5,000
Opening promotional expense
$3,500 – $25,000
Office Lease
$1,000 – $10,000
Leasehold Improvements/Construction
$0 – $20,000
Furniture, Fixtures, and Equipment
$5,000 – $20,000
Insurance, Security and Utilities Deposits, Dues, Licenses
$2,500 – $10,000
Exterior Office Signage
$500 – $10,000
Additional Funds
$25,000 – $50,000
TOTAL
$65,500 – $205,000
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Type of Expenditure
Amount
Initial Franchise Fee
$20,000
Travel and living expenses while training
$1,500 – $5,000
Computer hardware and software
$5,000 – $30,000
Supplies
$1,500 – $5,000
Opening promotional expense
$3,500 – $25,000
Office Lease
$1,000 – $10,000
Leasehold Improvements/Construction
$0 – $20,000
Furniture, Fixtures, and Equipment
$5,000 – $20,000
Insurance, Security and Utilities Deposits, Dues, Licenses
$2,500 – $10,000
Exterior Office Signage
$500 – $10,000
Additional Funds
$25,000 – $50,000
TOTAL
$65,500 – $205,000
Franchise Disclosure Document
Below is Home Smart's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Home Smart had 243 total units in 2024, of which 178 were franchised-owned and 65 company-owned.
The HomeSmart franchise provides a detailed and structured training program to prepare its franchisees for success. Here’s a breakdown of the training offered by the franchisor:
Initial Training Program: This mandatory program lasts between three and five business days and is typically held at HomeSmart’s headquarters in Scottsdale, Arizona. It covers system operations, advertising, sales techniques, customer relations, quality standards, and practical business operations.
Operations Manual: As part of the training, franchisees receive a confidential Operations Manual on loan. This manual includes essential specifications, operating procedures, standards, and detailed guidance on various business obligations.
Ongoing Conferences and Seminars: Franchisees or their Designated Business Managers must attend annual conferences and periodic seminars. These events provide updates on sales techniques, marketing strategies, service developments, and operational standards.
Technology and Computer Training: If required, franchisees must complete additional computer training at an approved institution to ensure they are proficient in the systems and software critical to running the business.
Territory Protection
The HomeSmart franchise grants franchisees a defined territory where they are permitted to establish their Central Office and any additional Branch Offices. During the initial term of the agreement, and as long as the franchisee remains compliant with all obligations, HomeSmart agrees not to open another competing real estate brokerage within the franchisee’s designated territory.
The size and specific boundaries of the territory are negotiated before signing the Franchise Agreement. However, the franchise does not provide exclusive territorial rights.
Franchisees may face competition from other HomeSmart franchisees, company-owned outlets, and alternative channels of distribution controlled by HomeSmart, including internet-based services. Customers within a franchisee’s territory can still access services offered by other franchisees or by HomeSmart through these alternative channels.
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