3% Realty is a full-service real estate franchise founded in 2009 in Canada. The company was established to offer a modern, affordable alternative to traditional real estate brokerages.

It is headquartered in Calgary, Alberta, where it continues to manage system growth and franchise support. The brand began franchising its model in 2012.

3% Realty provides complete real estate services, including MLS exposure, listing support, buyer representation, and marketing. The franchise operates on a simple value proposition: it charges a flat 3% commission on the selling price rather than the higher fees commonly charged in the industry. This allows clients to receive full-service real estate support while saving thousands in commissions.

The franchise differentiates itself through its low-commission structure and its focus on technology-driven, paperless processes.

Training

3% Realty provides a structured and multi-faceted training program to ensure franchisees are equipped to operate successfully. Here are the main training initiatives offered by the franchisor:

1. Initial Training Program: This program is mandatory and must be completed by the franchisee’s Managing Owner and one designated manager within 14 days before opening the business. It spans approximately four days and includes virtual classroom instruction. If more than two people attend, an additional fee of $300 per person is charged. This training covers topics like regulatory compliance, legal issues, the real estate industry overview, and sales strategies.
2. Ongoing and Refresher Training: Franchisees, their managers, and any other designated personnel are required to attend periodic refresher courses and system-wide training sessions. These sessions are designed and offered at the discretion of the franchisor. While instructors and materials are provided, franchisees bear all travel and related costs.
3. Supplemental Training: Offered subject to franchisor approval, this is available to address specific needs or deficiencies and is also required if the franchisee breaches the agreement. The cost is $300 per trainer per day.

Territory Protection

3% Realty does not offer its franchisees an exclusive territory. While the franchise agreement ensures that no other 3% Realty franchise will be permitted to open a retail office within a franchisee’s designated territory, it does not restrict other franchisees—or the franchisor itself—from marketing or providing services in that area. This means the protection is limited only to physical office locations, not operational activity.

Additionally, the franchisor retains several “Reserved Rights,” including the right to operate other businesses using the same or similar marks, and to offer services through alternative distribution channels such as internet platforms—even within a franchisee’s territory.

Franchisees are also restricted to operating within their designated area and are not granted rights to adjacent or additional territories unless separately purchased and approved. Thus, territorial protection in this franchise model is minimal and narrowly defined.