Mahana Fresh

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Food & Beverage
Healthy

Mahana Fresh

Food & Beverage
Healthy

Mahana Fresh Franchise FDD, Costs & Fees (2025)

Mahana Fresh is a healthy fast-casual restaurant franchise offering customizable bowls. Franchisees receive marketing support, training, and tools to manage operations and deliver high-quality meals to health-conscious customers.

Mahana Fresh is a fast-casual restaurant franchise founded in 2018 by Dave Wood, a veteran of the restaurant and franchising industry. It was established and is headquartered in Sarasota, Florida.

The company began franchising the same year it was founded, quickly gaining traction across the U.S. and internationally. Mahana Fresh is on a mission to provide healthy, flavorful meals that cater to diverse dietary needs, including keto, vegan, vegetarian, and pescatarian preferences.

The franchise offers a build-your-own-bowl concept featuring gluten-friendly bases, fresh vegetables, proteins, and house-made sauces. Each ingredient is prepared in-house daily to ensure maximum freshness and quality.

The tropical-themed restaurant design enhances the dining experience, aiming to transport guests to a relaxing, positive environment that reflects the meaning of “Mahana”—a Hawaiian word for warmth.

What sets Mahana Fresh apart from competitors is its commitment to clean eating, customizable meals, and a welcoming, upbeat atmosphere.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee$49,500 – $49,500
Travel/Living Expenses While Training$1,000 – $4,000
Real estate/Rent and Deposit$5,000 – $20,000
Leasehold Improvements$20,000 – $280,000
Buildout Management$0 – $15,000
Equipment and Small Wares$60,000 – $150,000
Mill Works and Furniture$8,000 – $42,000
Signage$5,000 – $20,000
Computer System & Technology Fee$8,000 – $9,500
Office Supplies$500 – $2,000
Licenses and Permits$500 – $7,000
Legal and Accounting$1,000 – $5,000
Dues and Subscriptions$200 – $500
Utility Deposits$0 – $2,500
Insurance$500 – $4,000
Initial Inventory$3,000 – $5,000
Grand Opening Marketing$20,000 – $20,000
Onsite Training$10,000 – $10,000
Additional Funds—3 months$30,000 – $50,000
Total$222,200 – $696,000
Type of Expenditure Amount
Initial Franchise Fee$49,500 – $49,500
Travel/Living Expenses While Training$1,000 – $4,000
Real estate/Rent and Deposit$5,000 – $20,000
Leasehold Improvements$20,000 – $280,000
Buildout Management$0 – $15,000
Equipment and Small Wares$60,000 – $150,000
Mill Works and Furniture$8,000 – $42,000
Signage$5,000 – $20,000
Computer System & Technology Fee$8,000 – $9,500
Office Supplies$500 – $2,000
Licenses and Permits$500 – $7,000
Legal and Accounting$1,000 – $5,000
Dues and Subscriptions$200 – $500
Utility Deposits$0 – $2,500
Insurance$500 – $4,000
Initial Inventory$3,000 – $5,000
Grand Opening Marketing$20,000 – $20,000
Onsite Training$10,000 – $10,000
Additional Funds—3 months$30,000 – $50,000
Total$222,200 – $696,000

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2018
Franchisees

?

7
+
17%
17%
Franchise fee

?

$49,500
Investment

?

$212,000 - $759,000
Revenue (AUV)

?

Undisclosed
Upgrade

$1,011,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

No
Upgrade
No
Passive investment

?

Yes
Upgrade
Yes
FDD
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Competitors

Below are some of

Mahana Fresh

key competitors in the

Healthy

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

7

New
+
17%
17%

$49,500

$212,000

$759,000

n.a.

$1,011,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$50,000

$352,000

$1,327,000

n.a.

$1,189,000

$xxx,xxx

74.0%

xx%

n.a.

18.0%

xx%

n.a.

62

New
+
1450%
1450%

$39,500

$222,000

$409,000

n.a.

$440,000

$xxx,xxx

68.0%

xx%

n.a.

18.1%

xx%

n.a.

6

New
+
n.a.
n.a.

$49,500

$275,000

$472,000

n.a.

$668,000

$xxx,xxx

81.2%

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$165,000

$474,000

n.a.

$522,000

$xxx,xxx

66.2%

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$30,000

$90,000

$300,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
317%
317%

$30,000

$185,000

$378,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-59%
-59%

$30,000

$79,000

$544,000

n.a.

$128,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

154

New
+
1%
1%

$25,000

$84,000

$479,000

n.a.

$260,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
73%
73%

$25,000

$146,000

$429,000

n.a.

$492,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

973

New
+
n.a.
n.a.

$3,000 to $50,000

$22,000

$169,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

88

New
+
-6%
-6%

$35,000

$590,000

$765,000

n.a.

$800,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

7

New
+
-56%
-56%

$7,500 to $30,000

$209,000

$572,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

61

New
+
7%
7%

$40,000

$315,000

$609,000

n.a.

$835,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
143%
143%

$39,500

$582,000

$1,089,000

n.a.

$1,377,000

$xxx,xxx

68.5%

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
600%
600%

$64,500

$860,000

$1,393,000

n.a.

$1,822,000

$xxx,xxx

65.2%

xx%

n.a.

9.7%

xx%

n.a.

5

New
+
67%
67%

$39,500

$323,000

$969,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

87

New
+
5%
5%

$30,000

$320,000

$484,000

n.a.

$666,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$40,000

$370,000

$685,000

n.a.

$1,279,000

$xxx,xxx

71.5%

xx%

n.a.

13.2%

xx%

n.a.

5

New
+
150%
150%

$35,000

$141,000

$476,000

n.a.

$302,000

$xxx,xxx

72.1%

xx%

n.a.

18.5%

xx%

n.a.

11

New
+
0%
0%

$10,000

$73,000

$390,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

59

New
+
-16%
-16%

$40,000

$209,000

$683,000

n.a.

$539,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

18

New
+
6%
6%

$35,000

$512,000

$805,000

n.a.

$601,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

35

New
+
-44%
-44%

$35,000

$498,000

$713,000

n.a.

$576,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

155

New
+
17%
17%

$35,000

$226,000

$685,000

n.a.

$603,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

28

New
+
300%
300%

$60,000

$238,000

$354,000

n.a.

$614,000

$xxx,xxx

49.9%

xx%

n.a.

23.4%

xx%

n.a.

1514

New
+
26%
26%

$35,000

$341,000

$815,000

n.a.

$955,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

14

New
+
8%
8%

$25,000

$225,000

$457,000

n.a.

$644,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$40,000

$536,000

$996,000

n.a.

$1,784,000

$xxx,xxx

69.6%

xx%

n.a.

n.a.

xx%

n.a.

22

New
+
10%
10%

$40,000

$321,000

$572,000

n.a.

$624,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

10

New
+
25%
25%

$49,500

$193,000

$659,000

n.a.

$1,155,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

261

New
+
92%
92%

$35,000

$256,000

$1,038,000

n.a.

$1,236,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

98

New
+
-25%
-25%

20,00

$353,000

$544,000

n.a.

$361,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
-18%
-18%

$30,000

$29,000

$597,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

26

New
+
-26%
-26%

$35,000

$761,000

$1,024,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

38

New
+
100%
100%

$30,000

$361,000

$516,000

n.a.

$902,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
-10%
-10%

$30,000

$69,000

$390,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
329%
329%

$55,000

$370,000

$846,000

n.a.

$578,000

$xxx,xxx

64.9%

xx%

n.a.

18.3%

xx%

n.a.

63

New
+
15%
15%

$35,000

$196,000

$453,000

n.a.

$612,000

$xxx,xxx

65.2%

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$30,000

$273,000

$502,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

57

New
+
-5%
-5%

$30,000

$89,000

$454,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

206

New
+
30%
30%

$50,000

$777,000

$1,030,000

n.a.

$1,462,000

$xxx,xxx

67.5%

xx%

n.a.

8.4%

xx%

n.a.

36

New
+
24%
24%

$39,000

$200,000

$545,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

17

New
+
-29%
-29%

$15,000

$138,000

$479,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
100%
100%

$45,000

$588,000

$1,386,000

n.a.

$1,059,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$48,000

$421,000

$538,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$37,500

$86,000

$331,000

n.a.

$477,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
52%
52%

$39,750

$189,000

$371,000

n.a.

$431,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

3

New
+
n.a.
n.a.

$25,000

$252,000

$648,000

n.a.

$427,000

$xxx,xxx

63.0%

xx%

n.a.

n.a.

xx%

n.a.

83

New
+
6%
6%

$30,000

$271,000

$632,000

n.a.

$539,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$35,000

$92,000

$117,000

n.a.

$655,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

69

New
+
n.a.
n.a.

$30,000

$177,000

$419,000

n.a.

$597,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
-2%
-2%

$49,000

$159,000

$328,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

42

New
+
180%
180%

$40,000

$177,000

$494,000

n.a.

$597,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1149

New
+
10%
10%

$30,000

$346,000

$1,278,000

n.a.

$627,000

$xxx,xxx

73.0%

xx%

n.a.

15.0%

xx%

n.a.

47

New
+
-11%
-11%

$30,000

$62,000

$464,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

30

New
+
20%
20%

$40,000

$151,000

$442,000

n.a.

$497,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

726

New
+
-1%
-1%

$35,500

$243,000

$1,133,000

n.a.

$640,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

82

New
+
82%
82%

$49,500

$358,000

$762,000

n.a.

$1,083,000

$xxx,xxx

62.1%

xx%

n.a.

11.2%

xx%

n.a.

22

New
+
n.a.
n.a.

$48,000

$218,000

$503,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

52

New
+
-40%
-40%

$30,000

$173,000

$641,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Mahana Fresh provides a comprehensive training program for its franchisees to ensure consistent and effective restaurant operations. The training includes several structured programs:

  1. Initial Training Program: This program is mandatory for the franchisee, their Controlling Person (if an entity), and the designated restaurant manager. It is tuition-free for up to two participants and typically lasts about one week. It is conducted in Sarasota, Florida, or other designated locations and covers all operational aspects using the Operating Manual.
  2. Onsite Training Program: Prior to the opening of the franchise location, an additional onsite training session must be completed at the franchisee's restaurant. This hands-on component is essential to reinforce operational standards in the actual business setting.
  3. Supplemental or Additional Training: Mahana Fresh may require franchisees or their Controlling Persons to attend further training during the franchise term. These sessions may cost up to $500 each, not including travel and living expenses, and typically do not exceed two days.
  4. Optional Staff Training: Franchisees can request training for additional employees at a fee of $500 per person. In cases where further post-opening training is needed for new or replacement staff, the cost rises to $1,000 per week plus expenses.

Territory Protection

Mahana Fresh offers franchisees a defined territory, generally encompassing a one-mile radius in urban areas or a three-mile radius in suburban or rural locations. Within this territory, the franchisor agrees not to establish or license another Mahana Fresh restaurant, provided the franchisee complies with the franchise agreement.

This territory is granted for the duration of the agreement and does not change based on demographic shifts.

However, Mahana Fresh does not guarantee exclusivity in a strict sense. The franchisor reserves the right to operate or license other businesses under different marks within the same territory, including in non-traditional venues such as stadiums, airports, or via alternative channels like online platforms.

Competitors

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000
Food & Beverage
Healthy

Project LeanNation

Project LeanNation is a health-focused meal prep and nutrition franchise providing balanced, macro-friendly meals designed for fitness enthusiasts and busy professionals.

Franchisees

?

28
+
300%
300%
Investment

?

$238,000 - $354,000
Food & Beverage
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fresh&co

fresh&co is a farm-to-table fast-casual restaurant franchise serving salads, grain bowls, and organic meals made with locally sourced ingredients.

Franchisees

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4
+
100%
100%
Investment

?

$588,000 - $1,386,000
Food & Beverage
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Kale Me Crazy

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22
+
10%
10%
Investment

?

$321,000 - $572,000
Food & Beverage
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Uncle Sharkii

Uncle Sharkii is a Hawaiian-inspired poke bowl franchise offering fresh seafood, boba tea, and healthy meal options.

Franchisees

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6
+
n.a.
n.a.
Investment

?

$90,000 - $300,000
Food & Beverage
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JUICE IT UP

JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.

Franchisees

?

83
+
6%
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Investment

?

$271,000 - $632,000
Food & Beverage
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