Lil' Kickers is a youth sports franchise offering soccer programs for children, promoting physical activity, skill development, and teamwork in a fun environment.
KEY FRANCHISE STATS
Franchisees
?
94
+
13%
13%
Franchise fee
?
$25,000
Investment
?
$24,000 - $65,000
Revenue (AUV)
?
Undisclosed
$273,000
+
n.a.
n.a.
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Lil’ Kickers is a nationally recognized youth program dedicated to teaching soccer to children from 18 months to 12 years old. Originally launched in 1999 at Arena Sports in Seattle, Washington, the initiative has flourished into a widespread franchise, now operating at over 100 locations throughout the U.S.
The curriculum is thoughtfully structured for various age brackets, combining soccer instruction with a strong emphasis on child development. Each session is guided by principles from respected child development research, supporting growth in physical abilities, emotional resilience, and social confidence—offering benefits that extend well beyond the playing field.
What sets Lil’ Kickers apart is its whole-child approach. The program blends athletic training with character-building in a fun, nurturing environment. This formula has earned the trust of families across the nation, with more than two million children having participated since its inception.
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The initial investment required for a Lil' Kickers franchise is
$24,000 - $65,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Lil’ Kickers offers 2 franchise options: Traditional Lil’ Kickers Program and Micro Lil’ Kickers Program.
Business Type
Initial Investment Range
Traditional Lil’ Kickers Program
$40,050 - $64,785
Micro Lil’ Kickers Program
$24,450 - $50,785
The following table presents the estimated initial investment for a Traditional Lil’ Kickers Program.
For additional details and explanations regarding these estimated costs, refer to the Franchise Disclosure Document (Item 7).
Type of expenditure
Low/High Range Traditional Lil’ Kickers Program
Franchise Fee
$25,000
Technology Set-up Fee
$500
Initial Training Program
$0 - $5,000
Real Property
N/A
Equipment, signs, and decorating costs
$12,500 - $16,500
Inventory to begin operating
$1,000 - $3,000
Insurance (annual premium)
N/A
Security deposits and other prepaid expenses required to commence operations and working capital
$0 - $1,000
Marketing Fee – Initial Three Months
$1,050 - $3,600 ($350/mo. - $1,200/mo.)
DaySmart Recreation system – Initial three months
$0 - $885 ($295/mo.)
Additional funds – three months
$0 - $10,000
Total Estimated Initial Investment
$40,050 - $64,785
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Lil’ Kickers offers 2 franchise options: Traditional Lil’ Kickers Program and Micro Lil’ Kickers Program.
Business Type
Initial Investment Range
Traditional Lil’ Kickers Program
$40,050 - $64,785
Micro Lil’ Kickers Program
$24,450 - $50,785
The following table presents the estimated initial investment for a Traditional Lil’ Kickers Program.
For additional details and explanations regarding these estimated costs, refer to the Franchise Disclosure Document (Item 7).
Type of expenditure
Low/High Range Traditional Lil’ Kickers Program
Franchise Fee
$25,000
Technology Set-up Fee
$500
Initial Training Program
$0 - $5,000
Real Property
N/A
Equipment, signs, and decorating costs
$12,500 - $16,500
Inventory to begin operating
$1,000 - $3,000
Insurance (annual premium)
N/A
Security deposits and other prepaid expenses required to commence operations and working capital
$0 - $1,000
Marketing Fee – Initial Three Months
$1,050 - $3,600 ($350/mo. - $1,200/mo.)
DaySmart Recreation system – Initial three months
$0 - $885 ($295/mo.)
Additional funds – three months
$0 - $10,000
Total Estimated Initial Investment
$40,050 - $64,785
Franchise Disclosure Document
Below is Lil' Kickers's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Lil' Kickers had 100 total units in 2026, of which 94 were franchised-owned and 6 company-owned.
Lil' Kickers offers a well-structured training system for its franchisees to ensure quality and consistency across all locations:
Initial Training Program Before opening, the Designated Manager and at least one officer or beneficial owner of the franchisee must complete the initial training program to the Franchisor's satisfaction. This training includes administrative and operational aspects of the business and takes place at the franchisor’s headquarters or a designated location. While the training itself has no fee, the franchisee covers travel, accommodation, and salary costs for attendees.
Technology and Software Setup The franchisor provides remote support to assist with the initial setup of the software systems used to manage classes, products, seasons, and customer interactions. This ensures franchisees are fully equipped with the necessary digital tools from the outset.
Coordinator Training Twice a year, the franchisor offers Coordinator Training at its headquarters or a designated venue. After the first year of operation, the franchisee must send at least one employee annually to this training, which includes curriculum on running field activities, child development, business development, and marketing. A training fee is applicable along with associated travel expenses.
Territory Protection
Lil' Kickers offers a mix of exclusive and non-exclusive territorial protections depending on the type of program a franchisee operates. Franchisees running a traditional Lil' Kickers Program typically receive an “Exclusive Area,” generally defined as a 10-minute driving radius around their facility.
This exclusivity prevents other Lil' Kickers franchises from operating within that radius, provided the franchisee meets all contractual obligations.
However, for those operating a Micro Lil' Kickers Program, the territory is classified as “Non-exclusive.” This means the franchisor retains the right to establish or allow other franchises, or even operate company-owned locations, within the same area.
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