Pinot’s Palette is a popular “paint and sip” franchise that offers step-by-step painting classes combined with a social wine experience. Guests create their own canvas art in a fun, relaxed studio environment while enjoying wine or cocktails.

Depending on local regulations, studios operate as BYOB or serve beverages on-site. The concept blends art instruction with entertainment, making it ideal for date nights, girls’ nights out, and private events.

The franchise was founded in 2009 in Houston, Texas, by Craig Ceccanti, Beth Willis, and Charles Willis. Originally named “Pinot and Picasso,” the brand changed its name to Pinot’s Palette in 2010. It remains headquartered in the Houston area and has grown steadily through a combination of corporate leadership and franchisee support.

Pinot’s Palette began franchising in 2010, with its first franchise location opening in Katy, Texas. The concept quickly gained momentum and became one of the fastest-growing paint and sip franchises in the U.S. It also expanded internationally, opening its first Canadian location in 2015

Training

Pinot’s Palette provides a comprehensive training program designed to prepare franchisees for the successful launch and operation of their business. Below are the core training components offered by the franchisor:

1. Pre-Opening and Opening Training: Pinot’s Palette conducts mandatory training sessions at their headquarters in Pearland, Texas or virtually. The franchisor covers the training delivery costs, while franchisees are responsible for expenses like travel, lodging, and meals.
2. Optional On-Site Training: If a franchisee requests on-site training beyond the standard pre-opening support, they must pay a per diem fee and reimburse all related out-of-pocket costs for trainers. The current per diem is $500 per trainer.
3. Refresher and Additional Training: The franchisor may require attendance at ongoing or refresher training programs. These may also be voluntarily attended and are essential for staying updated with system standards and operational improvements.

Territory Protection

Pinot’s Palette does not grant its franchisees exclusive territorial rights. Franchisees are expected to operate at a specific approved location and are not provided any assurance that another Pinot’s Palette location won’t be opened nearby. The franchisor retains discretion to evaluate and approve additional franchise sites within close proximity, based on market conditions and business strategy.

Even though Pinot’s Palette may assist with site selection and review leases for new locations, it does not limit itself from approving additional units in the same region. This lack of exclusive territory means franchisees could face internal competition. Franchisees must therefore focus on local marketing and service quality to maintain a competitive edge within the broader system.