Founded in 2007 by Dr. David Brooks in Birmingham, Alabama, The Knight School has transformed the traditional approach to teaching chess. What began as a high school chess team evolved into a vibrant, nationwide after-school program that brings high-energy, fun-filled chess lessons to children across the United States.
Headquartered in Birmingham, The Knight School began franchising in 2015, expanding its unique model to over 18 metropolitan areas nationwide. The Knight School offers a distinctive, party-based approach to chess education, making the game accessible and enjoyable for children aged 5 to 16.
Its curriculum includes colorful silicone wristbands representing mastery of different chess tactics, engaging activities like chess puzzlers with candy prizes, and daily tournaments where students play for Mardi Gras beads.
What sets The Knight School apart is its commitment to making chess education accessible to all. No prior teaching or chess experience is required to become a franchisee, as comprehensive training and support are provided.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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The Knight School provides a detailed training program to ensure that franchisees are fully prepared to operate their chess instruction business effectively. The franchisor offers the following structured programs:
The Knight School grants franchisees a Protected Territory where they can operate without direct competition from other franchisees. This territory is defined in the franchise agreement, but the franchisor retains the right to adjust it if needed for system changes.
Although physical territory is protected, digital marketing and brand activities may overlap across regions. Franchisees must comply with strict brand guidelines, and all marketing materials require franchisor approval to maintain consistency.
The franchisor does not assist with site selection, as most franchisees work from home offices. However, franchisees are required to uphold all operational standards within their territory as outlined in the agreement.
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