Keyrenter Property Management

Keyrenter Property Management Franchise FDD, Costs & Fees (2025)

Keyrenter Property Management is a franchise providing property management services for residential properties, ensuring efficient operations and tenant satisfaction.

Established in 2007 in Midvale, Utah, Keyrenter Property Management has swiftly become a prominent name in the residential property management industry.

The company offers comprehensive services designed to provide cost-effective and stress-free solutions for property owners and investors. Leveraging cutting-edge proprietary systems and technology, Keyrenter streamlines operations to maximize property value and efficiency.

In 2014, Keyrenter began franchising to empower entrepreneurs and real estate professionals to establish their own successful property management businesses. The franchise model provides a unique opportunity to enter the booming rental market, with millions choosing to rent rather than buy.

What sets Keyrenter apart is its commitment to innovation and efficiency. The company utilizes automated systems to handle daily tasks such as tenant screening, maintenance, and data entry, allowing franchise owners to manage larger property portfolios with minimal staff.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Franchise Fee	$45,000
E-2 Visa Fee	$0 – $10,000
E-2 Visa Deposit	$0 – $35,000
Training Fee	$5,000
Start-Up Marketing Package Fee	$10,000
Travel and Living Expenses for Training	$3,000 – $5,000
Real Estate/Rent	$2,500 – $5,000
Real Estate Broker Fees	$5,000 – $10,000
Real Estate Licensure or Training	$800 – $2,000
Utility Deposits	$0 – $1,500
Leasehold Improvements	$0 – $4,000
Insurance	$1,500 – $4,000
Office Equipment and Supplies	$1,000 – $4,000
Signage	$500 – $5,000
Furniture, Fixtures, and Equipment	$1,500 – $2,000
Appfolio Software Implementation Fee	$600
Licenses and Permits	$1,650 – $3,000
Legal & Accounting	$2,000 – $6,000
Dues and Subscriptions	$1,500 – $3,000
Keyrenter Marketing	$0 – $3,554
Local Marketing and Lead Generation	$0 – $8,550
Additional Funds (3 months)	$30,275 – $57,275
TOTAL	$111,825 – $229,479

Type of Expenditure	Amount
Franchise Fee	$45,000
E-2 Visa Fee	$0 – $10,000
E-2 Visa Deposit	$0 – $35,000
Training Fee	$5,000
Start-Up Marketing Package Fee	$10,000
Travel and Living Expenses for Training	$3,000 – $5,000
Real Estate/Rent	$2,500 – $5,000
Real Estate Broker Fees	$5,000 – $10,000
Real Estate Licensure or Training	$800 – $2,000
Utility Deposits	$0 – $1,500
Leasehold Improvements	$0 – $4,000
Insurance	$1,500 – $4,000
Office Equipment and Supplies	$1,000 – $4,000
Signage	$500 – $5,000
Furniture, Fixtures, and Equipment	$1,500 – $2,000
Appfolio Software Implementation Fee	$600
Licenses and Permits	$1,650 – $3,000
Legal & Accounting	$2,000 – $6,000
Dues and Subscriptions	$1,500 – $3,000
Keyrenter Marketing	$0 – $3,554
Local Marketing and Lead Generation	$0 – $8,550
Additional Funds (3 months)	$30,275 – $57,275
TOTAL	$111,825 – $229,479

Franchise Disclosure Document

Number of units

Training

Keyrenter Property Management provides a comprehensive training program for its franchisees, encompassing various stages and requirements. The training includes the following:

Initial Training Program:
- This program is mandatory for the Designated Owner or Designated Manager and includes material aspects of running the franchised business. Training topics such as branding, marketing, and operational standards are covered, with a fee of $5,000 for up to two persons and additional charges for more attendees.
Pre-Onboarding Phase:
- A task-focused onboarding program begins once the franchisee has obtained the necessary licenses. This includes remote sessions on topics like local licensing, business entity setup, branding, and Appfolio software orientation.
State-Specific Real Estate Training:
- Franchisees must complete property management training from a state-certified provider to understand regulations such as rental income and security deposits. This training is at the franchisee's expense.
Additional and Refresher Training:
- Periodic training programs may be offered, and attendance could be mandatory or optional. Additional fees apply for such sessions.
Remedial Training:
- If operational deficiencies are identified, the franchisor may require franchisees and staff to undergo remedial training at the franchisee's expense.

Territory Protection

Keyrenter Property Management grants franchisees exclusive territorial rights, ensuring no other Keyrenter outlet operates within a five-mile radius of their approved location, provided performance and compliance requirements are met. This protects the franchisee’s market and operational area.

However, Keyrenter retains the right to manage properties within the territory, operate unrelated businesses under different trademarks, and allow cross-territory management under its policies. These provisions balance franchisee exclusivity with franchisor flexibility.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2014

Franchisees

42%

Franchise fee

$45,000

Investment

$112,000 - $229,000

Revenue (AUV)

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$402,000

n.a.

Operating Profit

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17.1%

Home based

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Passive investment

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Competitors

Below are some of

Keyrenter Property Management

key competitors in the

Broker/Realtor

sector.

Franchise

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New

42%

$45,000

$112,000

$229,000

$402,000

n.a.

17.1%

LakePlace.com

$50K - $100K