
1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents.
This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.
Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States.
What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:
1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises.
This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition.
Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.
Below are some of
1 Percent Lists
key competitors in the
Broker/Realtor
sector.

30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

The Agency
$100K - $200K
42
$47,500
$120,000
$856,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

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