1 Percent Lists Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

400%

Investment required

$23,000 - $59,000

Revenue (AUV)

$172,000

1 Percent Lists: Revolutionizing Real Estate with Unmatched Value

1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents.

This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.

Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States.

What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Franchise Fee	$15,000
Professional Services	$1,000 to $3,000
Digital Marketing Services	$1,000 to $5,000
Document Management Software (DotLoop/Docusign)	$100 to $200
Multiple Listing Service (MLS)	$150 to $2,000
CRM software	$20 to $200
Rent, Rental Deposits, Other Deposits	$0 to $5,000
Leasehold Improvements, Signage, Furniture Fixtures and Equipment	$0 to $6,000
Security/utilities Deposit	$200 to $1,000
Office Supplies, Additional Inventory, and Miscellaneous Supplies	$200 to $2,000
Insurance	$500 to $2,500
Training	$0 to $2,360
Additional Funds – 3 months of operations	$5,000 to $15,000
TOTAL ESTIMATED INITIAL INVESTMENT UNDER THE UNIT FRANCHISE PROGRAM (EXCLUDING REAL ESTATE AND/OR BUILDING PURCHASE COSTS)	$23,170 to $59,260

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Franchise Disclosure Document

Training

1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:

Lead Generation Training: Franchisees receive in-depth training on how to generate high-quality leads efficiently. This includes strategies for online marketing, such as using Google Ads, Facebook Pixel Retargeting, and proven lead funnels. The goal is to empower franchisees to drive traffic to their listings and convert potential clients into actual sales
Digital Marketing Support: 1 Percent Lists provides extensive training on digital marketing techniques, including SEO, social media marketing, and the use of a lead-converting website. This training is crucial for franchisees to understand how to maximize their online presence and attract more clients.
Ongoing Support and Resources: Beyond initial training, 1 Percent Lists offers continuous support through access to marketing materials, professional videos, and national branding campaigns. Franchisees also benefit from ongoing updates and new strategies to keep their marketing efforts fresh and effective.

Territory Protection

1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises.

This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition.

Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.