1 Percent Lists Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

30
+
400%
400%
Investment required

?

$23,000 - $59,000
Revenue (AUV)

?

$172,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$15,000
Royalty fees

?

6.00%
+
$2000 per month
Operating Profit

?

n.a.

Pro
Franchisees

?

30
+
400%
400%
Investment required

?

$23,000 - $59,000
Franchise fee

?

$15,000
Royalty fees

?

6.00%
+
$2000 per month
Revenue (AUV)

?

$172,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

n.a.

Pro

1 Percent Lists: Revolutionizing Real Estate with Unmatched Value

1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents. 

This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.

Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States. 

What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website. 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $15,000
Professional Services $1,000 to $3,000
Digital Marketing Services $1,000 to $5,000
Document Management Software (DotLoop/Docusign) $100 to $200
Multiple Listing Service (MLS) $150 to $2,000
CRM software $20 to $200
Rent, Rental Deposits, Other Deposits $0 to $5,000
Leasehold Improvements, Signage, Furniture Fixtures and Equipment $0 to $6,000
Security/utilities Deposit $200 to $1,000
Office Supplies, Additional Inventory, and Miscellaneous Supplies $200 to $2,000
Insurance $500 to $2,500
Training $0 to $2,360
Additional Funds – 3 months of operations $5,000 to $15,000
TOTAL ESTIMATED INITIAL INVESTMENT UNDER THE UNIT FRANCHISE PROGRAM (EXCLUDING REAL ESTATE AND/OR BUILDING PURCHASE COSTS) $23,170 to $59,260

Franchise Disclosure Document

Upgrade to Pro to download this FDD

Access the most comprehensive franchise database

Upgrade to Pro
Thank you for signing up
Complete your upgrade now
Signup successful!
Complete your upgrade

Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

30

+
400%
400%
No growth
New

$15,000

$23,000

-

$59,000

n.a.

$172,000

Pro

n.a.

Pro

n.a.

Pro

Business Services

Training 

1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:

  1. Lead Generation Training: Franchisees receive in-depth training on how to generate high-quality leads efficiently. This includes strategies for online marketing, such as using Google Ads, Facebook Pixel Retargeting, and proven lead funnels. The goal is to empower franchisees to drive traffic to their listings and convert potential clients into actual sales
  2. Digital Marketing Support: 1 Percent Lists provides extensive training on digital marketing techniques, including SEO, social media marketing, and the use of a lead-converting website. This training is crucial for franchisees to understand how to maximize their online presence and attract more clients​.
  3. Ongoing Support and Resources: Beyond initial training, 1 Percent Lists offers continuous support through access to marketing materials, professional videos, and national branding campaigns. Franchisees also benefit from ongoing updates and new strategies to keep their marketing efforts fresh and effective​.

Territory Protection

1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises. 

This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition​.

Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.

Number of units

2023
Franchised units

6

20

30

Company-owned units

1

1

1

Total units

7

21

31

Competitors

Joe Homebuyer

Investment required
$131,000
-
$444,000
Franchisees
63
+
66%
66%

Weichert

Investment required
$77,000
-
$360,000
Franchisees
297
+
-9%
-9%

The Agency

Investment required
$120,000
-
$856,000
Franchisees
42
+
282%
282%

Realty One Group

Investment required
$47,000
-
$228,000
Franchisees
380
+
27%
27%

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Get unlimited access to:
2,145 franchises data
Number of locations
Franchise fees
Total investment

?

Download unlimited FDDs
Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit metrics

?

Upgrade to Pro

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro
$180 / year
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

Upgrade to Pro
Signup successful!
Complete your upgrade

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee