1 Percent Lists Franchise FDD, Costs & Fees (2025)

1 Percent Lists is a real estate franchise offering full-service real estate services at a discounted commission rate, providing savings for home sellers.

1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents. 

This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.

Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States. 

What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website. 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $15,000
Professional Services $1,000 to $3,000
Digital Marketing Services $1,000 to $5,000
Document Management Software (DotLoop/Docusign) $100 to $200
Multiple Listing Service (MLS) $150 to $2,000
CRM software $20 to $200
Rent, Rental Deposits, Other Deposits $0 to $5,000
Leasehold Improvements, Signage, Furniture Fixtures and Equipment $0 to $6,000
Security/utilities Deposit $200 to $1,000
Office Supplies, Additional Inventory, and Miscellaneous Supplies $200 to $2,000
Insurance $500 to $2,500
Training $0 to $2,360
Additional Funds – 3 months of operations $5,000 to $15,000
TOTAL ESTIMATED INITIAL INVESTMENT UNDER THE UNIT FRANCHISE PROGRAM (EXCLUDING REAL ESTATE AND/OR BUILDING PURCHASE COSTS) $23,170 to $59,260
Type of Expenditure Amount
Franchise Fee $15,000
Professional Services $1,000 to $3,000
Digital Marketing Services $1,000 to $5,000
Document Management Software (DotLoop/Docusign) $100 to $200
Multiple Listing Service (MLS) $150 to $2,000
CRM software $20 to $200
Rent, Rental Deposits, Other Deposits $0 to $5,000
Leasehold Improvements, Signage, Furniture Fixtures and Equipment $0 to $6,000
Security/utilities Deposit $200 to $1,000
Office Supplies, Additional Inventory, and Miscellaneous Supplies $200 to $2,000
Insurance $500 to $2,500
Training $0 to $2,360
Additional Funds – 3 months of operations $5,000 to $15,000
TOTAL ESTIMATED INITIAL INVESTMENT UNDER THE UNIT FRANCHISE PROGRAM (EXCLUDING REAL ESTATE AND/OR BUILDING PURCHASE COSTS) $23,170 to $59,260

Franchise Disclosure Document

Number of units

Training 

1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:

  1. Lead Generation Training: Franchisees receive in-depth training on how to generate high-quality leads efficiently. This includes strategies for online marketing, such as using Google Ads, Facebook Pixel Retargeting, and proven lead funnels. The goal is to empower franchisees to drive traffic to their listings and convert potential clients into actual sales
  2. Digital Marketing Support: 1 Percent Lists provides extensive training on digital marketing techniques, including SEO, social media marketing, and the use of a lead-converting website. This training is crucial for franchisees to understand how to maximize their online presence and attract more clients​.
  3. Ongoing Support and Resources: Beyond initial training, 1 Percent Lists offers continuous support through access to marketing materials, professional videos, and national branding campaigns. Franchisees also benefit from ongoing updates and new strategies to keep their marketing efforts fresh and effective​.

Territory Protection

1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises. 

This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition​.

Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.

Competitors

Below are some of

1 Percent Lists

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

30

New
+
400%
400%

$15,000

$23,000

$59,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

Iron Valley

Iron Valley Real Estate is a real estate franchise offering brokerage services and agent support systems, serving buyers, sellers, and real estate professionals, and known for its agent-centric commission model, low startup costs, and modern technology.

Franchisees

?

44
+
47%
47%
Investment

?

$59,000 - $207,000

Watters International Realty

Watters International Realty is a real estate franchise offering comprehensive services for buying and selling homes, known for its innovative marketing strategies and client-focused approach.

Franchisees

?

10
+
0%
0%
Investment

?

$49,000 - $201,000