

1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents.
This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.
Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States.
What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:
1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises.
This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition.
Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.
Below are some of
1 Percent Lists
key competitors in the
Broker/Realtor
sector.

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3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.
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Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.
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Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.
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Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.
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Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.
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Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.
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