1 Percent Lists is a unique real estate franchise that was founded in 2015 by Grant and Kelly Clayton in Covington, Louisiana. The franchise operates on a disruptive model, offering full-service real estate services for just 1% commission on the listing side, significantly lower than the traditional 6% fees charged by most real estate agents.
This approach is designed to provide exceptional value to clients while maintaining a high level of service, making it an attractive option for both buyers and sellers in the real estate market.
Headquartered in Covington, Louisiana, 1 Percent Lists began franchising in 2020, rapidly expanding its footprint across the United States.
What sets 1 Percent Lists apart from other real estate franchises is its focus on leveraging technology and modern marketing strategies. Franchisees benefit from a comprehensive suite of tools, including lead generation training, digital marketing support, and a lead-converting website.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Below are some of
1 Percent Lists
key competitors in the
Broker/Realtor
sector.
30
$15,000
$23,000
$59,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
PropertyGuys.com
Under $25K
4
$20,000
$22,000
$81,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
LakePlace.com
$50K - $100K
6
$10,000
$51,000
$115,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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1 Percent Lists provides a comprehensive training program designed to ensure that franchisees are well-equipped to operate and grow their real estate businesses. The training focuses on several key areas:
1 Percent Lists franchise offers territory protection to its franchisees, ensuring that each franchisee has a clearly defined area in which they can operate without competition from other 1 Percent Lists franchises.
This protection allows franchisees to focus on building their business and brand within a specific market, reducing the risk of overlapping territories that could lead to internal competition.
Territory protection is a key aspect of 1 Percent Lists' franchise model, designed to help franchisees maximize their market potential.
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