Hommati: Revolutionizing Real Estate Marketing with Cutting-Edge Technology

Hommati is a franchise dedicated to transforming the real estate industry through innovative marketing solutions. Founded in 2017 in Columbus, Ohio, Hommati is headquartered in Westerville, Ohio. The company began franchising in 2018, offering entrepreneurs the opportunity to join a rapidly growing sector that blends real estate with advanced technology.

Hommati specializes in providing real estate professionals with high-quality marketing services, including 3D interactive tours, aerial drone photography, HD video tours, virtual staging, and floor plans. These services help real estate agents showcase properties in a more engaging and immersive way, attracting potential buyers and setting listings apart from the competition.

What differentiates Hommati from other real estate marketing franchises is its comprehensive suite of services combined with cutting-edge technology. By offering a one-stop solution for real estate marketing needs, Hommati empowers agents to enhance their listings and provide prospective buyers with a more interactive and informative experience.

Training

Hommati provides a structured and multi-phase training program to franchisees aimed at equipping them for successful business operation. The types of training offered by the franchisor are as follows:

1. Initial Training Program
   This is mandatory and must be completed successfully—requiring a score of at least 70% on the final exam—at least 15 days before operating the franchise. It includes instruction in administration, operations, marketing, and advertising, typically conducted in Westerville, OH. The training ensures that the franchisee or their designated supervisor is fully prepared to manage the Program.
2. Virtual Sales Training and Coaching
   After 90 days of operating the franchise, franchisees are required to undergo additional sales training and coaching. This program is delivered virtually through a third-party vendor and consists of two four-hour classes and 12 monthly coaching calls. The goal is to enhance sales performance. The anticipated cost for this program is a one-time fee of under $2,700.
3. Continuing Education and Additional Training
   Periodic additional training is provided, often web-based, and may include in-person sessions such as at the annual meeting. These are designed to keep franchisees updated on new practices or developments. Although there's no fee for these sessions, travel and accommodation expenses are the responsibility of the franchisee.
4. Consultation Support
   Ongoing support includes access to Hommati's personnel for consultation via phone, email, or online channels, at no extra cost. This covers guidance in operations and employee training.

Territory Protection

Hommati does not offer exclusive territory protection to its franchisees. Franchisees may face competition from other Hommati franchisees, company-owned outlets, or alternative distribution channels and brands managed by the franchisor.

While the franchise is assigned a specific location, such as one or more counties, it is not guaranteed to be exclusive. Hommati determines territory size using population data, typically granting territories that include at least 200,000 people.

Although the number of franchisees within a given territory may be limited, this does not equate to territorial exclusivity. Therefore, franchisees should not expect protection from internal or external competition within their assigned area.