Hommati provides real estate marketing solutions, including high-quality photography, videography, and virtual tours, to showcase properties effectively and attract potential buyers.
KEY FRANCHISE STATS
Franchisees
?
124
+
-11%
-11%
Franchise fee
?
$44,900
Investment
?
$69,000 - $80,000
Revenue (AUV)
?
Undisclosed
$181,000
+
n.a.
n.a.
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Hommatiis a franchise dedicated to transforming the real estate industry through innovative marketing solutions. Founded in 2017 in Columbus, Ohio, Hommati is headquartered in Westerville, Ohio. The company began franchising in 2018, offering entrepreneurs the opportunity to join a rapidly growing sector that blends real estate with advanced technology.
Hommati specializes in providing real estate professionals with high-quality marketing services, including 3D interactive tours, aerial drone photography, HD video tours, virtual staging, and floor plans. These services help real estate agents showcase properties in a more engaging and immersive way, attracting potential buyers and setting listings apart from the competition.
What differentiates Hommati from other real estate marketing franchises is its comprehensive suite of services combined with cutting-edge technology. By offering a one-stop solution for real estate marketing needs, Hommati empowers agents to enhance their listings and provide prospective buyers with a more interactive and informative experience.
Initial investment
The initial investment required for a Hommati franchise is
$69,000 - $80,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$44,900 - $44,900
Insurance (Quarterly Installment)
$900 - $1,100
Computer and Wireless Internet Installation
$0 - $2,300
Software
$250 - $650
Drone & RC Remote
$2,999 - $3,300
10’ Display, 3” Banner, Printing, Literature
$1,974 - $2,174
Technology Equipment: iPad Pro 11 - 2023 or newer, 256GB W/Lidar Enabled, Minimum of Three Broker Video Boxes
$1,450 - $1,450
Mirrorless Camera & Two Lenses
$3,900 - $5,100
Other Equipment
$3,600 - $3,700
3D Camera plus applicable sales tax & shipping
$799 - $899
Vehicle Deposit, Vehicle Wrap & Three Months Expense
$2,950 - $5,200
Business Licenses and Sales Tax Deposits
$100 - $250
Legal and Accounting Fees
$1,500 - $2,250
Training Expenses
$1,000 - $1,700
Additional Funds (90 days)
$3,042 - $5,000
Total
$69,364 - $79,973
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Type of Expenditure
Amount
Initial Franchise Fee
$44,900 - $44,900
Insurance (Quarterly Installment)
$900 - $1,100
Computer and Wireless Internet Installation
$0 - $2,300
Software
$250 - $650
Drone & RC Remote
$2,999 - $3,300
10’ Display, 3” Banner, Printing, Literature
$1,974 - $2,174
Technology Equipment: iPad Pro 11 - 2023 or newer, 256GB W/Lidar Enabled, Minimum of Three Broker Video Boxes
$1,450 - $1,450
Mirrorless Camera & Two Lenses
$3,900 - $5,100
Other Equipment
$3,600 - $3,700
3D Camera plus applicable sales tax & shipping
$799 - $899
Vehicle Deposit, Vehicle Wrap & Three Months Expense
$2,950 - $5,200
Business Licenses and Sales Tax Deposits
$100 - $250
Legal and Accounting Fees
$1,500 - $2,250
Training Expenses
$1,000 - $1,700
Additional Funds (90 days)
$3,042 - $5,000
Total
$69,364 - $79,973
Franchise Disclosure Document
Below is Hommati's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Hommati had 133 total units in 2025, of which 124 were franchised-owned and 9 company-owned.
Hommati provides a structured and multi-phase training program to franchisees aimed at equipping them for successful business operation. The types of training offered by the franchisor are as follows:
Initial Training Program This is mandatory and must be completed successfully—requiring a score of at least 70% on the final exam—at least 15 days before operating the franchise. It includes instruction in administration, operations, marketing, and advertising, typically conducted in Westerville, OH. The training ensures that the franchisee or their designated supervisor is fully prepared to manage the Program.
Virtual Sales Training and Coaching After 90 days of operating the franchise, franchisees are required to undergo additional sales training and coaching. This program is delivered virtually through a third-party vendor and consists of two four-hour classes and 12 monthly coaching calls. The goal is to enhance sales performance. The anticipated cost for this program is a one-time fee of under $2,700.
Continuing Education and Additional Training Periodic additional training is provided, often web-based, and may include in-person sessions such as at the annual meeting. These are designed to keep franchisees updated on new practices or developments. Although there's no fee for these sessions, travel and accommodation expenses are the responsibility of the franchisee.
Territory Protection
Hommati does not offer exclusive territory protection to its franchisees. Franchisees may face competition from other Hommati franchisees, company-owned outlets, or alternative distribution channels and brands managed by the franchisor.
While the franchise is assigned a specific location, such as one or more counties, it is not guaranteed to be exclusive. Hommati determines territory size using population data, typically granting territories that include at least 200,000 people.
Although the number of franchisees within a given territory may be limited, this does not equate to territorial exclusivity. Therefore, franchisees should not expect protection from internal or external competition within their assigned area.
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