EXIT Realty: Redefining Success in Real Estate Franchising

Founded in 1996 by Steve Morris, EXIT Realty Corp. International has emerged as a leading force in the real estate franchising world, introducing fresh strategies to the industry. With its headquarters in Mississauga, Ontario, Canada, the company began offering franchise opportunities shortly after its establishment and has steadily grown its footprint throughout North America.

EXIT Realty specializes in a broad array of real estate services, catering to both residential and commercial markets. Its offerings support a wide range of property transactions, meeting the diverse needs of clients.

A key differentiator for EXIT Realty is its distinctive single-level residual income model, known as the EXIT Formula. This approach empowers associates to build additional income streams by sponsoring and mentoring others, creating a unique pathway for financial and professional advancement within the organization.

Training

Exit Realty provides several types of training programs to its franchisees to ensure the effective operation of their offices:

1. Initial Franchisee Management Training Course
   Franchisees and their designated broker of record or office administrator must attend and complete a five-day franchisee management training course. This training is conducted at a predetermined location by either the Subfranchisor or Exit Realty, and while there is no charge for the course itself, franchisees are responsible for travel and related expenses.
2. One-Day Follow-Up Training Course
   Within sixty days of completing the five-day management training, franchisees must also attend and complete a one-day follow-up training course if offered. This course may also be conducted in-person or online, depending on Exit Realty’s discretion.
3. Advanced Broker Course
   Exit Realty offers an Advanced Broker Course that franchisees are encouraged to attend at least once during their five-year franchise term. Attendance at the initial Franchise Management Training Course is a prerequisite for participating in this advanced course.
4. Annual EXIT Convention Attendance
   Franchisees are required to attend the annual EXIT Convention as part of their ongoing training and involvement in the system. The convention is designed to reinforce key business practices and provide updates on the EXIT system, and franchisees must cover all related expenses.

Territory Protection

Exit Realty grants franchisees a Protected Territory where they have the exclusive right to open an EXIT office. This protection covers only the office location and not the sale of real estate services, meaning other EXIT franchisees can still sell within the Protected Territory.

To maintain territorial protection, the franchisee must comply with agreement terms, including staffing requirements. If the franchisee defaults, Exit Realty can terminate or reduce the Protected Territory, and competition through internet sales and other channels is allowed.