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The Agency Franchise FDD, Costs & Fees (2025)

The Agency is a luxury real estate franchise offering high-end property services with a focus on exceptional client experiences and innovative marketing.

The Agency franchise, established in 2011, is a distinguished real estate agency known for its innovative approach to buying and selling properties. Founded in Los Angeles, California, the company has its headquarters in Beverly Hills, where it maintains its position as a leading player in the real estate market. 

The Agency began offering franchise opportunities in 2016, expanding its reach beyond its initial California base. This franchise specializes in high-end real estate services, focusing on luxury properties and upscale markets. 

The Agency differentiates itself through a combination of modern technology, bespoke marketing strategies, and a strong emphasis on providing exceptional client experiences.

Their unique branding, combined with a network of experienced agents and cutting-edge tools, sets them apart from other real estate franchises in the competitive landscape.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee Minimum of $47,500
The Agency Orientation, Sales and Marketing Training $0 - $1,200 per person
Office Space Signage $10,000 - $15,000
For Sale Signs/Open House Signs $15,000 - $20,000
Stationery, Office Supplies and Equipment $7,500 - $10,000
Grand Opening Marketing and Promotions $5,000 - $10,000
Salesperson Commissions Prevailing market-rate commissions in your area
Approved Computer Hardware $0 - $30,000
Approved Computer Software and Support Services $5,000 - $7,500
High Speed Internet Connection $100 - $1,500
Real Property, whether Purchased or Leased $0 - $240,450
Furniture, Fixtures & Equipment $1,000 - $300,000
Business Insurance $17,000 - $75,000
Additional Funds – 3 Months $11,500 - $98,000
Total $119,600 - $856,150
Type of Expenditure Amount
Initial Franchise Fee Minimum of $47,500
The Agency Orientation, Sales and Marketing Training $0 - $1,200 per person
Office Space Signage $10,000 - $15,000
For Sale Signs/Open House Signs $15,000 - $20,000
Stationery, Office Supplies and Equipment $7,500 - $10,000
Grand Opening Marketing and Promotions $5,000 - $10,000
Salesperson Commissions Prevailing market-rate commissions in your area
Approved Computer Hardware $0 - $30,000
Approved Computer Software and Support Services $5,000 - $7,500
High Speed Internet Connection $100 - $1,500
Real Property, whether Purchased or Leased $0 - $240,450
Furniture, Fixtures & Equipment $1,000 - $300,000
Business Insurance $17,000 - $75,000
Additional Funds – 3 Months $11,500 - $98,000
Total $119,600 - $856,150

The Agency

2024

Franchise Disclosure Document

Number of units

Training 

The Agency Franchise offers a comprehensive training program designed to equip franchisees with the knowledge and skills necessary for success in the luxury real estate market. The training includes the following components:

  1. Onboarding Training: New franchisees receive initial training to familiarize themselves with The Agency's systems, processes, and brand standards. This includes an overview of the franchise's operations, marketing strategies, and client service protocols.
  2. Marketing and Branding Workshops: Franchisees participate in specialized workshops focused on leveraging The Agency's advanced marketing tools and branding techniques. These sessions cover digital marketing strategies, social media management, and luxury property marketing.
  3. Technology Training: The Agency provides training on their proprietary technology platforms, including CRM systems, listing tools, and data analytics. This training ensures franchisees can effectively utilize technology to enhance their business operations and client interactions.
  4. Sales and Client Service Training: Franchisees receive instruction on high-level sales techniques and client service practices tailored to the luxury real estate market. This includes negotiation strategies, client relationship management, and personalized service approaches.

Territory Protection

The Agency franchise offers territory protection to its franchisees. Each franchise location is granted exclusive rights to operate within a specified geographic area, ensuring that franchisees do not compete directly with other Agency offices within their territory. 

This territorial protection is designed to help franchisees build a strong client base and maximize their market potential without the risk of internal competition.

By securing a defined territory, franchisees can focus on establishing and growing their business with the confidence that their market area is safeguarded from other franchisees. This approach not only supports individual franchisee success but also strengthens The Agency's overall brand presence in the luxury real estate market.

Competitors

Below are some of

The Agency

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

42

New
+
282%
282%

$47,500

$120,000

$856,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

3% Realty

3% Realty is a real estate brokerage franchise offering full-service residential listing and buyer representation at a flat three-percent commission, serving cost-conscious home sellers and buyers, and known for streamlined systems, MLS exposure, and Canada-wide recognition as a lower-commission brand.

Franchisees

?

12
+
71%
71%
Investment

?

$29,000 - $61,000

Assist-2-Sell

Assist-2-Sell is a real estate brokerage franchise offering full-service, flat-fee home listing and buyer representation, serving residential sellers and buyers, and known for discount commissions, strong marketing systems, and a proven model that competes with traditional high-commission brokerages.

Franchisees

?

109
+
-13%
-13%
Investment

?

$14,000 - $439,000

Windermere Real Estate

Windermere Real Estate is a real-estate brokerage franchise offering home-buying, selling and leasing services across multiple states, serving agents and clients, and known for community-centred culture, advanced marketing tools and proven franchise systems.

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000

Intero Real Estate Services

Intero Real Estate Services is a real-estate brokerage franchise offering full-service buying, selling and leasing of homes and commercial properties, serving agents and clients, and known for strong training, agent-centric model and technology-enabled branding.

Franchisees

?

29
+
-19%
-19%
Investment

?

$210,000 - $855,000

Valbridge

Valbridge is a valuation-services franchise offering real-estate appraisal, review and consulting services for commercial and residential markets, serving lenders, brokers and property-owners, and known for national network, compliance focus and high-quality data standards.

Franchisees

?

0
+
-100%
-100%
Investment

?

$70,000 - $164,000

Harcourts

Harcourts is a real-estate brokerage franchise offering residential and commercial brokerage services, serving property buyers, sellers and agents, and known for innovative tools, global network backing and culture focused on growth and professionalism.

Franchisees

?

24
+
20%
20%
Investment

?

$151,000 - $360,000

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