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Business Services
Broker/Realtor

The Agency Franchise FDD, Costs & Fees (2026)

The Agency is a luxury real estate franchise offering high-end property services with a focus on exceptional client experiences and innovative marketing.

KEY FRANCHISE STATS

Franchisees

?

42
+
282%
282%
Franchise fee

?

$47,500
Investment

?

$120,000 - $856,000
Revenue (AUV)

?

Undisclosed

$0

+
n.a.
n.a.
Upgrade

The Agency franchise, established in 2011, is a distinguished real estate agency known for its innovative approach to buying and selling properties. Founded in Los Angeles, California, the company has its headquarters in Beverly Hills, where it maintains its position as a leading player in the real estate market. 

The Agency began offering franchise opportunities in 2016, expanding its reach beyond its initial California base. This franchise specializes in high-end real estate services, focusing on luxury properties and upscale markets. 

The Agency differentiates itself through a combination of modern technology, bespoke marketing strategies, and a strong emphasis on providing exceptional client experiences.

Their unique branding, combined with a network of experienced agents and cutting-edge tools, sets them apart from other real estate franchises in the competitive landscape.

Initial investment

The initial investment required for a The Agency franchise is $120,000 - $856,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee Minimum of $47,500
The Agency Orientation, Sales and Marketing Training $0 - $1,200 per person
Office Space Signage $10,000 - $15,000
For Sale Signs/Open House Signs $15,000 - $20,000
Stationery, Office Supplies and Equipment $7,500 - $10,000
Grand Opening Marketing and Promotions $5,000 - $10,000
Salesperson Commissions Prevailing market-rate commissions in your area
Approved Computer Hardware $0 - $30,000
Approved Computer Software and Support Services $5,000 - $7,500
High Speed Internet Connection $100 - $1,500
Real Property, whether Purchased or Leased $0 - $240,450
Furniture, Fixtures & Equipment $1,000 - $300,000
Business Insurance $17,000 - $75,000
Additional Funds – 3 Months $11,500 - $98,000
Total $119,600 - $856,150

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Type of Expenditure Amount
Initial Franchise Fee Minimum of $47,500
The Agency Orientation, Sales and Marketing Training $0 - $1,200 per person
Office Space Signage $10,000 - $15,000
For Sale Signs/Open House Signs $15,000 - $20,000
Stationery, Office Supplies and Equipment $7,500 - $10,000
Grand Opening Marketing and Promotions $5,000 - $10,000
Salesperson Commissions Prevailing market-rate commissions in your area
Approved Computer Hardware $0 - $30,000
Approved Computer Software and Support Services $5,000 - $7,500
High Speed Internet Connection $100 - $1,500
Real Property, whether Purchased or Leased $0 - $240,450
Furniture, Fixtures & Equipment $1,000 - $300,000
Business Insurance $17,000 - $75,000
Additional Funds – 3 Months $11,500 - $98,000
Total $119,600 - $856,150

Franchise Disclosure Document

Below is The Agency's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

The Agency had 77 total units in 2024, of which 42 were franchised-owned and 35 company-owned.

Frequently Asked Questions

What is the royalty fee?
What is the total investment?
What is the initial franchise fee?

Competitors

Below are some of

The Agency

key competitors in the

Broker/Realtor

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Upgrade
EBITDA
Upgrade

42

New
+
282%
282%

4% - 6%

$120,000

-

$856,000

$0

n.a.

$xxx,xxx

n.a.

xx%

n.a.

190

New
+
8%
8%

3.75% - 6%

$177,000

-

$424,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

54

New
+
42%
42%

5% - 7%

$112,000

-

$229,000

n.a.

$402,000

$xxx,xxx

17.1%

xx%

n.a.

447

New
+
15%
15%

7.00%

$92,000

-

$234,000

n.a.

$226,000

$xxx,xxx

n.a.

xx%

n.a.

89

New
+
7%
7%

n.a.

$63,000

-

$212,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

608

New
+
5%
5%

$125 per month + varies

$17,000

-

$222,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

36

New
+
177%
177%

1.5% - 3.5%

$23,000

-

$1,287,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

Training 

The Agency Franchise offers a comprehensive training program designed to equip franchisees with the knowledge and skills necessary for success in the luxury real estate market. The training includes the following components:

  1. Onboarding Training: New franchisees receive initial training to familiarize themselves with The Agency's systems, processes, and brand standards. This includes an overview of the franchise's operations, marketing strategies, and client service protocols.
  2. Marketing and Branding Workshops: Franchisees participate in specialized workshops focused on leveraging The Agency's advanced marketing tools and branding techniques. These sessions cover digital marketing strategies, social media management, and luxury property marketing.
  3. Technology Training: The Agency provides training on their proprietary technology platforms, including CRM systems, listing tools, and data analytics. This training ensures franchisees can effectively utilize technology to enhance their business operations and client interactions.
  4. Sales and Client Service Training: Franchisees receive instruction on high-level sales techniques and client service practices tailored to the luxury real estate market. This includes negotiation strategies, client relationship management, and personalized service approaches.

Territory Protection

The Agency franchise offers territory protection to its franchisees. Each franchise location is granted exclusive rights to operate within a specified geographic area, ensuring that franchisees do not compete directly with other Agency offices within their territory. 

This territorial protection is designed to help franchisees build a strong client base and maximize their market potential without the risk of internal competition.

By securing a defined territory, franchisees can focus on establishing and growing their business with the confidence that their market area is safeguarded from other franchisees. This approach not only supports individual franchisee success but also strengthens The Agency's overall brand presence in the luxury real estate market.

The Agency

Business Services
Broker/Realtor
Franchisees

?

42
+
282%
282%
Franchise fee

?

$47,500
Investment

?

$120,000 - $856,000
Revenue (AUV)

?

Undisclosed
Upgrade

$0

+
n.a.
n.a.
Operating Profit

?

n.a.

Upgrade
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Competitors

Below are some of The Agency's key competitors in the Broker/Realtor sector.

William Raveis Real Estate

Franchisees

?

11
+
-54%
-54%
Investment

?

$75,000 - $281,000
Revenue

?

Upgrade

Sea Glass Properties

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$102,000 - $303,000
Revenue

?

Upgrade

@properties

Franchisees

?

3
+
-40%
-40%
Investment

?

$64,000 - $433,000
Revenue

?

Upgrade

3% Realty

Franchisees

?

12
+
71%
71%
Investment

?

$29,000 - $61,000
Revenue

?

Upgrade

Assist-2-Sell

Franchisees

?

109
+
-13%
-13%
Investment

?

$14,000 - $439,000
Revenue

?

Upgrade

Windermere Real Estate

Franchisees

?

299
+
-1%
-1%
Investment

?

$271,000 - $1,171,000
Revenue

?

Upgrade

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