The Agency is a luxury real estate franchise offering high-end property services with a focus on exceptional client experiences and innovative marketing.
KEY FRANCHISE STATS
Franchisees
?
77
+
93%
93%
Franchise fee
?
$47,500
Investment
?
$120,000 - $896,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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The Agency franchise, established in 2011, is a distinguished real estate agency known for its innovative approach to buying and selling properties. Founded in Los Angeles, California, the company has its headquarters in Beverly Hills, where it maintains its position as a leading player in the real estate market.
The Agency began offering franchise opportunities in 2016, expanding its reach beyond its initial California base. This franchise specializes in high-end real estate services, focusing on luxury properties and upscale markets.
The Agency differentiates itself through a combination of modern technology, bespoke marketing strategies, and a strong emphasis on providing exceptional client experiences.
Their unique branding, combined with a network of experienced agents and cutting-edge tools, sets them apart from other real estate franchises in the competitive landscape.
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The initial investment required for a The Agency franchise is
$120,000 - $896,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
The UPS Store offers 4 options:
Type of Franchise
Initial Investment Range
New or Relocation Traditional Center
$222,368 to $606,081
Remodel Traditional Center
$97,047 to $281,271
Rural New or Relocation Center
$175,266 to $546,655
Rural Remodel Center
$85,925 to $270,149
The investment information below is based on the estimated initial investment for a New or Relocation Traditional Center.
For more information on the costs required to start a The UPS Store franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$39,950
Initial Marketing Plan Fee
$7,500
Design Fee
$3,275
Site Survey
$2,400 to $3,500
Center Development Fee
$7,700
Initial Training Fees
$7,000 to $8,500
Travel and Living Expenses While Training
$3,000 to $4,000 per person
Site Rent and Security Deposit
$4,500 to $18,000
Leasehold Improvements, Construction Costs, Signage, Furniture and Décor Items
$68,146 to $361,729
Computer Hardware / Installation / Freight
$17,032 to $22,568
Digital Media
$3,069
Optional Keyless Entry
$0 to $1,881
Annual Technology Development and Support Fee
$2,868
Software
$2,750 to $4,750
Printer Lease
$399 to $1,405
Time-Saving Kiosk
$1,760 to $1,784
Other Equipment
$2,939 to $16,447
Start-Up Supplies
$6,180 to $9,155
Utility Deposits
$900 to $3,000
Insurance
$1,000 to $15,000
Additional Funds - 3 Months
$40,000 to $70,000
Total Estimated Initial Investment
$222,368 to $606,081
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The UPS Store offers 4 options:
Type of Franchise
Initial Investment Range
New or Relocation Traditional Center
$222,368 to $606,081
Remodel Traditional Center
$97,047 to $281,271
Rural New or Relocation Center
$175,266 to $546,655
Rural Remodel Center
$85,925 to $270,149
The investment information below is based on the estimated initial investment for a New or Relocation Traditional Center.
For more information on the costs required to start a The UPS Store franchise, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$39,950
Initial Marketing Plan Fee
$7,500
Design Fee
$3,275
Site Survey
$2,400 to $3,500
Center Development Fee
$7,700
Initial Training Fees
$7,000 to $8,500
Travel and Living Expenses While Training
$3,000 to $4,000 per person
Site Rent and Security Deposit
$4,500 to $18,000
Leasehold Improvements, Construction Costs, Signage, Furniture and Décor Items
$68,146 to $361,729
Computer Hardware / Installation / Freight
$17,032 to $22,568
Digital Media
$3,069
Optional Keyless Entry
$0 to $1,881
Annual Technology Development and Support Fee
$2,868
Software
$2,750 to $4,750
Printer Lease
$399 to $1,405
Time-Saving Kiosk
$1,760 to $1,784
Other Equipment
$2,939 to $16,447
Start-Up Supplies
$6,180 to $9,155
Utility Deposits
$900 to $3,000
Insurance
$1,000 to $15,000
Additional Funds - 3 Months
$40,000 to $70,000
Total Estimated Initial Investment
$222,368 to $606,081
Franchise Disclosure Document
Below is The Agency's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
The Agency had 106 total units in 2026, of which 77 were franchised-owned and 29 company-owned.
The Agency Franchise offers a comprehensive training program designed to equip franchisees with the knowledge and skills necessary for success in the luxury real estate market. The training includes the following components:
Onboarding Training: New franchisees receive initial training to familiarize themselves with The Agency's systems, processes, and brand standards. This includes an overview of the franchise's operations, marketing strategies, and client service protocols.
Marketing and Branding Workshops: Franchisees participate in specialized workshops focused on leveraging The Agency's advanced marketing tools and branding techniques. These sessions cover digital marketing strategies, social media management, and luxury property marketing.
Technology Training: The Agency provides training on their proprietary technology platforms, including CRM systems, listing tools, and data analytics. This training ensures franchisees can effectively utilize technology to enhance their business operations and client interactions.
Sales and Client Service Training: Franchisees receive instruction on high-level sales techniques and client service practices tailored to the luxury real estate market. This includes negotiation strategies, client relationship management, and personalized service approaches.
Territory Protection
The Agency franchise offers territory protection to its franchisees. Each franchise location is granted exclusive rights to operate within a specified geographic area, ensuring that franchisees do not compete directly with other Agency offices within their territory.
This territorial protection is designed to help franchisees build a strong client base and maximize their market potential without the risk of internal competition.
By securing a defined territory, franchisees can focus on establishing and growing their business with the confidence that their market area is safeguarded from other franchisees. This approach not only supports individual franchisee success but also strengthens The Agency's overall brand presence in the luxury real estate market.
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