Founded in 1995 in Brea, California, Juice It Up! has become a well-known name in the raw juice and smoothie bar industry. With locations now spread across states like California, Arizona, New Mexico, Oregon, and Texas, the brand continues to grow its footprint in the health-focused food space.

Now based in Newport Beach, Juice It Up! launched its franchising program in 1998, inviting aspiring business owners to become part of its wellness-driven mission. The franchise offers a proven system for delivering high-quality, nutritious beverages and snacks to a broad customer base.

The menu is centered on fresh, real ingredients—ranging from fruit and veggie smoothies to raw juices and superfruit bowls made with antioxidant-rich açaí and pitaya. By appealing to consumers who prioritize health and functionality, Juice It Up! sets itself apart in the competitive world of quick-service nutrition.

Training

Juice It Up! offers a comprehensive training program to prepare franchisees and their management teams for successful store operations. These programs cover various phases of preparation and operation, ensuring each franchise meets the brand’s operational standards.

1. Initial Training Program
   This mandatory training is conducted before opening the store and includes approximately 56 hours of both classroom and hands-on sessions. It must be completed by the franchisee, their designated manager, and one backup manager. The training takes place in designated locations and focuses on the JUICE IT UP! system operations.
2. On-the-Job Training Program
   Conducted at the franchisee's location, this program spans up to 48 hours around the store's opening. It includes practical training on daily operational tasks like opening and closing procedures. A corporate trainer supports the initial setup and staff training without taking on operational responsibilities.
3. Orientation Program
   This session introduces franchisees to the JUICE IT UP! system, including local store marketing, development, and construction overviews. It is designed to provide foundational knowledge about running the franchise.

Territory Protection

Juice It Up! does not provide exclusive territorial rights to its franchisees under the franchise agreement. Franchisees may face competition from other Juice It Up! units, including those owned by the franchisor or other franchisees. Additionally, the franchisor retains the right to distribute its products through various channels that may overlap with a franchisee's customer base.

Each JUICE IT UP! Unit must be located at an approved location, and franchisees are prohibited from operating the business or engaging in sales outside this specific location, including through mail order, internet, or catalog methods.

This operational restriction is designed to maintain brand standards and control, not to provide market exclusivity. Therefore, while franchisees can operate at their designated site, there is no assurance that they will be the only Juice It Up! location in a given area or that they will be shielded from internal competition.