JUICE IT UP is a health-focused franchise that serves fresh juices, smoothies, and acai bowls made from high-quality, nutrient-packed ingredients.
KEY FRANCHISE STATS
Franchisees
?
83
+
6%
6%
Franchise fee
?
$30,000
Investment
?
$271,000 - $632,000
Revenue (AUV)
?
Undisclosed
$539,000
+
n.a.
n.a.
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Founded in 1995 in Brea, California, Juice It Up! has become a well-known name in the raw juice and smoothie bar industry. With locations now spread across states like California, Arizona, New Mexico, Oregon, and Texas, the brand continues to grow its footprint in the health-focused food space.
Now based in Newport Beach, Juice It Up! launched its franchising program in 1998, inviting aspiring business owners to become part of its wellness-driven mission. The franchise offers a proven system for delivering high-quality, nutritious beverages and snacks to a broad customer base.
The menu is centered on fresh, real ingredients—ranging from fruit and veggie smoothies to raw juices and superfruit bowls made with antioxidant-rich açaí and pitaya. By appealing to consumers who prioritize health and functionality, Juice It Up! sets itself apart in the competitive world of quick-service nutrition.
Initial investment
The initial investment required for a JUICE IT UP franchise is $271,000 - $632,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$20,000 – $30,000
Real Estate
$15,000 – $25,000
Architect and Blueprint Fees
$11,000 – $25,000
Building Permits
$5,500 – $8,000
Tenant Improvements
$80,000 – $225,000
Signs & Menu Boards
$4,200 – $13,500
POS System/Office Equipment
$2,050 – $4,000
Furniture, Fixtures & Equipment
$70,000 – $115,000
Utility Deposits & Sales Tax
$2,500 – $5,500
Opening Stock (Inventory)
$5,000 – $7,500
Small Wares
$3,900 – $4,300
Expenses While Training
$700 – $5,000
Trade Area Activation Plan
$6,500 – $6,500
Additional Funds (3 months)
$10,000 – $40,000
Total (without Drive-Thru)
$236,350 – $514,300
Drive-Thru Location Costs
$35,000 – $118,000
Total (with Drive-Thru)
$271,350 – $632,300
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Type of Expenditure
Amount
Initial Franchise Fee
$20,000 – $30,000
Real Estate
$15,000 – $25,000
Architect and Blueprint Fees
$11,000 – $25,000
Building Permits
$5,500 – $8,000
Tenant Improvements
$80,000 – $225,000
Signs & Menu Boards
$4,200 – $13,500
POS System/Office Equipment
$2,050 – $4,000
Furniture, Fixtures & Equipment
$70,000 – $115,000
Utility Deposits & Sales Tax
$2,500 – $5,500
Opening Stock (Inventory)
$5,000 – $7,500
Small Wares
$3,900 – $4,300
Expenses While Training
$700 – $5,000
Trade Area Activation Plan
$6,500 – $6,500
Additional Funds (3 months)
$10,000 – $40,000
Total (without Drive-Thru)
$236,350 – $514,300
Drive-Thru Location Costs
$35,000 – $118,000
Total (with Drive-Thru)
$271,350 – $632,300
Franchise Disclosure Document
Below is JUICE IT UP's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
JUICE IT UP had 84 total units in 2023, of which 83 were franchised-owned and 1 company-owned.
Juice It Up! offers a comprehensive training program to prepare franchisees and their management teams for successful store operations. These programs cover various phases of preparation and operation, ensuring each franchise meets the brand’s operational standards.
Initial Training Program This mandatory training is conducted before opening the store and includes approximately 56 hours of both classroom and hands-on sessions. It must be completed by the franchisee, their designated manager, and one backup manager. The training takes place in designated locations and focuses on the JUICE IT UP! system operations.
On-the-Job Training Program Conducted at the franchisee's location, this program spans up to 48 hours around the store's opening. It includes practical training on daily operational tasks like opening and closing procedures. A corporate trainer supports the initial setup and staff training without taking on operational responsibilities.
Orientation Program This session introduces franchisees to the JUICE IT UP! system, including local store marketing, development, and construction overviews. It is designed to provide foundational knowledge about running the franchise.
Territory Protection
Juice It Up! does not provide exclusive territorial rights to its franchisees under the franchise agreement. Franchisees may face competition from other Juice It Up! units, including those owned by the franchisor or other franchisees. Additionally, the franchisor retains the right to distribute its products through various channels that may overlap with a franchisee's customer base.
Each JUICE IT UP! Unit must be located at an approved location, and franchisees are prohibited from operating the business or engaging in sales outside this specific location, including through mail order, internet, or catalog methods.
This operational restriction is designed to maintain brand standards and control, not to provide market exclusivity. Therefore, while franchisees can operate at their designated site, there is no assurance that they will be the only Juice It Up! location in a given area or that they will be shielded from internal competition.
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