Hammer & Nails has transformed the traditional barbershop by offering specialized grooming services for men. Established by Michael Elliot in Los Angeles, California, in 2013, the brand has quickly become a notable name in the grooming and self-care sectors.

Since its inception, Hammer & Nails has expanded through franchising, giving entrepreneurs a chance to join a brand dedicated to high-quality, men's grooming services. Clients at Hammer & Nails can enjoy a variety of services, such as manicures, pedicures, haircuts, shaves, and facials.

What distinguishes Hammer & Nails from other grooming establishments is its focus on a masculine, relaxing ambiance. The franchise features custom leather chairs, individual TV screens, and complimentary drinks, creating a space where men can relax, unwind, and receive top-notch grooming in a comfortable environment.

Training 

The franchisor offers extensive training for franchisees, which includes:

Initial Management Training: Designed for the Principal Owner and General Manager, this training takes place at the franchisor's offices in Folsom, CA, or another specified location. The training is complimentary, although there may be fees for additional staff or training programs.

Online Training Program: The initial training involves approximately 30 hours of online sessions over several weeks via Zoom, covering various aspects of franchise operations.

Pre-Opening Training: This training occurs at the franchise location or an existing operational shop, focusing on brand culture, hospitality etiquette, service menu knowledge, and various protocols and techniques. It typically lasts 12–14 days.

Ongoing Training: The franchisor provides continuous training through memos, newsletters, and additional or refresher programs, which may include phone calls, webinars, video training, or annual conferences.‍

Territory Protection

The franchisor offers territory protection for franchisees. When you select a suitable location for your Hammer & Nails® franchise, a "Protected Area" is designated, which can either be a 1.5-mile radius circle or an irregular area encompassing your location.

Within this protected zone, you have exclusive rights to operate a Hammer & Nails® franchise, provided you adhere to the Franchise Agreement.

However, the franchisor retains the right to operate and license other Hammer & Nails® franchises, develop different business systems, and promote their brand outside your Protected Area.