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Hammer & Nails Franchise FDD, Costs & Fees (2026)

Hammer & Nails is a grooming franchise offering grooming, pampering, and relaxation services tailored to men in a refined and comfortable setting.

KEY FRANCHISE STATS

Franchisees

?

31
+
107%
107%
Franchise fee

?

$49,950
Investment

?

$650,000 - $919,000
Revenue (AUV)

?

Undisclosed

$808,000

+
91.7%
91.7%
Sign up to unlock

Hammer & Nails has transformed the traditional barbershop by offering specialized grooming services for men. Established by Michael Elliot in Los Angeles, California, in 2013, the brand has quickly become a notable name in the grooming and self-care sectors.

Since its inception, Hammer & Nails has expanded through franchising, giving entrepreneurs a chance to join a brand dedicated to high-quality, men's grooming services. Clients at Hammer & Nails can enjoy a variety of services, such as manicures, pedicures, haircuts, shaves, and facials.

What distinguishes Hammer & Nails from other grooming establishments is its focus on a masculine, relaxing ambiance. The franchise features custom leather chairs, individual TV screens, and complimentary drinks, creating a space where men can relax, unwind, and receive top-notch grooming in a comfortable environment.

Initial investment

The initial investment required for a Hammer & Nails franchise is $650,000 - $919,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Low Amount High Amount
Initial Franchise Fee $44,550 $49,950
Lease Expenses (3 months) $24,000 $36,000
Leasehold Improvements $253,000 $338,000
Furniture, Fixtures, and Equipment $178,000 $196,000
Computer Hardware and Software $3,000 $5,000
Technology Fee $2,250 $2,250
Initial Training Costs $3,000 $10,000
Security Deposits $7,000 $14,000
Architect, Plans and Designs (including Site Plan/Design Fee) $10,000 $22,000
Signage $9,500 $13,000
Initial Inventory/Supplies $35,000 $45,000
Grand Opening Marketing $23,000 $30,000
Business Permits/Licenses (1st year) $1,500 $9,000
Insurance Deposits and Premiums (1st year) $5,000 $7,500
Professional fees (first three months) $1,500 $6,000
Owner/Manager Salary $0 $60,000
Additional Funds (3 months) $50,000 $75,000
Total $650,300 $918,700

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Type of Expenditure Low Amount High Amount
Initial Franchise Fee $44,550 $49,950
Lease Expenses (3 months) $24,000 $36,000
Leasehold Improvements $253,000 $338,000
Furniture, Fixtures, and Equipment $178,000 $196,000
Computer Hardware and Software $3,000 $5,000
Technology Fee $2,250 $2,250
Initial Training Costs $3,000 $10,000
Security Deposits $7,000 $14,000
Architect, Plans and Designs (including Site Plan/Design Fee) $10,000 $22,000
Signage $9,500 $13,000
Initial Inventory/Supplies $35,000 $45,000
Grand Opening Marketing $23,000 $30,000
Business Permits/Licenses (1st year) $1,500 $9,000
Insurance Deposits and Premiums (1st year) $5,000 $7,500
Professional fees (first three months) $1,500 $6,000
Owner/Manager Salary $0 $60,000
Additional Funds (3 months) $50,000 $75,000
Total $650,300 $918,700

Franchise Disclosure Document

Below is Hammer & Nails's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Hammer & Nails had 31 total units in 2024, of which 31 were franchised-owned and 0 company-owned.

Frequently Asked Questions

Competitors

Below are some of

Hammer & Nails

key competitors in the

Nail, Skin, eyelash

sector.

Franchise
Franchisees
Royalty fee
Total investment
Revenue
Unlock
EBITDA
Unlock

31

New
+
107%
107%

6.00%

$650,000

-

$919,000

$808,000

n.a.

$xxx,xxx

n.a.

xx%

n.a.

Training 

The franchisor offers extensive training for franchisees, which includes:

Initial Management Training: Designed for the Principal Owner and General Manager, this training takes place at the franchisor's offices in Folsom, CA, or another specified location. The training is complimentary, although there may be fees for additional staff or training programs.

Online Training Program: The initial training involves approximately 30 hours of online sessions over several weeks via Zoom, covering various aspects of franchise operations.

Pre-Opening Training: This training occurs at the franchise location or an existing operational shop, focusing on brand culture, hospitality etiquette, service menu knowledge, and various protocols and techniques. It typically lasts 12–14 days.

Ongoing Training: The franchisor provides continuous training through memos, newsletters, and additional or refresher programs, which may include phone calls, webinars, video training, or annual conferences.

Territory Protection

The franchisor offers territory protection for franchisees. When you select a suitable location for your Hammer & Nails® franchise, a "Protected Area" is designated, which can either be a 1.5-mile radius circle or an irregular area encompassing your location.

Within this protected zone, you have exclusive rights to operate a Hammer & Nails® franchise, provided you adhere to the Franchise Agreement.

However, the franchisor retains the right to operate and license other Hammer & Nails® franchises, develop different business systems, and promote their brand outside your Protected Area.

Competitors

Below are some of Hammer & Nails's key competitors in the Nail, Skin, eyelash sector.

The TEN Nail Bar

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$250,000 - $429,000
Revenue

?

Sign up to unlock
Undisclosed

$0

LashBar

Franchisees

?

13
+
117%
117%
Investment

?

$185,000 - $282,000
Revenue

?

Sign up to unlock
Undisclosed

$357,000

GLO30

Franchisees

?

6
+
n.a.
n.a.
Investment

?

$296,000 - $600,000
Revenue

?

Sign up to unlock
Undisclosed

$540,000

Skin Experts

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$375,000 - $865,000
Revenue

?

Sign up to unlock
Undisclosed

$210,000

Shubh Beauty Salon

Franchisees

?

122
+
37%
37%
Investment

?

$80,000 - $185,000
Revenue

?

Sign up to unlock
Undisclosed

$0

Regal Nail Salon & Spa

Franchisees

?

537
+
-8%
-8%
Investment

?

$173,000 - $721,000
Revenue

?

Sign up to unlock
Undisclosed

$0

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