GLO30: Revolutionizing Skincare with Subscription-Based Innovation

GLO30 is a doctor-founded, female-led skincare franchise that redefines the facial spa experience. Established in 2012 by Dr. Arleen Lamba in Washington, D.C., GLO30 offers customized, science-backed treatments through a subscription-based model. The brand remains headquartered in Washington, D.C., and began franchising in January 2023.

GLO30 provides a variety of non-invasive skincare services, including its signature SmartGLO facials, NanoGLO microinfusion treatments, and advanced medical-grade procedures like peels and LED therapy. These treatments are delivered in serene, private suites designed to ensure a personalized and relaxing experience for every client.

What sets GLO30 apart is its use of proprietary AI technology, known as GLOria, which customizes skincare plans and product recommendations based on individual skin analyses.

This integration of tech, combined with a transparent, all-inclusive pricing model where premium treatments are included at no extra cost, gives GLO30 a unique edge in the competitive skincare industry.

Training

GLO30 provides an extensive training program for franchisees and their staff to ensure consistent and high-quality operations. The Franchisor outlines multiple structured training components, each targeting different stages and needs of the franchise operation.

1. HQ Initial Training Program
   The Designated Controlling Principal and two managers must attend and complete this mandatory training at GLO30's headquarters in Washington DC or another specified location. The training includes management and leadership instruction and must be completed at least 60 days before the store opens.
2. Third-Party Management/Leadership Training
   Franchisees must also complete external training programs approved by the Franchisor. The associated costs for these programs are borne entirely by the franchisee.
3. Pre-Opening Assistance and Training
   GLO30 may provide up to five days of on-site training and supervision around the store’s opening date. This service is included in the Initial Franchise Fee, though extended sessions require additional payment.
4. Ongoing and Additional Training
   Franchisees may be required to attend ongoing training for up to five days per year, and also participate in an annual business meeting or convention. These sessions can be mandatory and carry additional fees and travel-related costs.

Territory Protection

GLO30 offers limited territory protection to its franchisees through the assignment of a specific “Territory” upon approval of the franchise location. During the term of the franchise agreement, and as long as the franchisee remains in good standing, GLO30 will not establish or authorize another GLO30 outlet within that designated Territory.

However, this protection does not equate to exclusivity and is bounded by the franchisor’s right to assign neighboring or adjacent territories to others. The size and configuration of a Territory depend on various factors such as population density, surrounding competition, and market characteristics.

For suburban areas, the Territory may extend up to a two-mile radius, while urban or downtown locations may be limited to a quarter-mile radius. Non-traditional venues like airports, hospitals, or universities are excluded from territorial protection, even if located within the defined Territory.