Founded in 2016 by husband-and-wife duo Lina and Joseph Mai, LashBar™ began as a single salon in Mira Mesa, San Diego, California. Lina, a seasoned cosmetologist with over two decades in the beauty industry, envisioned a specialized space for high-quality lash services.

Joseph, bringing entrepreneurial expertise, focused on refining operations and enhancing customer experiences. Their combined efforts led to the creation of a salon that quickly garnered attention for its excellence in lash artistry.

Recognizing the growing demand and success of their initial venture, the Mais launched the LashBar franchise in February 2018. Headquartered in San Diego, the brand has since expanded across multiple states, offering services such as lash extensions, lash lifts, brow lamination, and tinting.

Training

LashBar provides a comprehensive training program to ensure franchisees are well-prepared to operate their salons successfully. The franchisor offers the following structured training programs:

1. Pre-Opening Training Program: This mandatory program covers the essential elements of running a LashBar salon, including salon operations, customer service standards, and product knowledge. It must be completed before the salon opens, and while the training itself is free, franchisees are responsible for travel and lodging expenses.
2. On-Site Opening Support: LashBar provides a representative to assist franchisees on-site for at least one day during the salon’s opening period. This ensures that the launch runs smoothly and adheres to the brand’s operational standards.
3. Ongoing Advisory Services: Franchisees also receive continued support in the form of business improvement advice, operational troubleshooting, and updated training materials. This ongoing engagement helps franchisees stay aligned with LashBar’s evolving standards and best practices.

Territory Protection

LashBar offers its franchisees a defined operational area, but it does not guarantee absolute territorial exclusivity. Franchisees are granted a territory in which they are expected to develop and operate their salon, and LashBar maintains certain rights related to that territory.

For example, the franchisor may require that landlords sign agreements acknowledging LashBar’s rights over the premises, and the franchise agreement allows LashBar to enter and manage aspects of the territory under specific conditions.

While LashBar provides a designated territory, the franchisor reserves the right to manage and adjust approved vendor programs, marketing cooperatives, and supplier networks within or beyond the franchisee's area.