Heyday Franchise FDD, Costs & Fees (2025)

Heyday is a skincare franchise providing personalized facial treatments and skincare products, promoting healthy and radiant skin for clients.

Heyday has emerged as a prominent name in the skincare and wellness sector, leaving a significant mark since its establishment. Launched in 2015 by founders Adam Ross and Michael Pollak, Heyday is headquartered in New York City, USA.

In 2018, Heyday began offering franchise opportunities, enabling entrepreneurs to introduce Heyday's innovative, customer-focused skincare approach to communities nationwide. Heyday specializes in providing personalized facial treatments and a carefully selected range of skincare products.

What sets Heyday apart is its commitment to making professional skincare services more accessible by integrating technology with expert human care, ensuring clients receive tailored treatments. With its dedication to outstanding service, Heyday continues to flourish as a leading franchise in the dynamic wellness and beauty industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount (Low) Amount (High)
Initial Franchise Fee $60,000 $60,000
Shop Opening Services Fee $53,000 $53,000
Legal / Professional Fees $5,000 $12,000
Banking Account Fees (Pre-Construction Segregated Bank Account) $1,500 $1,800
Business Licenses / Permits $500 $1,500
Architect / Engineer / Permits & Licenses $46,500 $56,500
Leasehold Improvements and Fixtures, Furniture, and Equipment $545,000 $665,000
Signage $12,000 $22,500
Construction Project Manager Travel $10,000 $10,000
Technology Hardware: Laptops, Printer, iPads, Duo Bundle & Phones / Set-Up $12,500 $15,000
Opening Service $50,000 $78,500
TOTAL ESTIMATED INITIAL INVESTMENT (including real estate costs) $966,010 $1,230,590

Franchise Disclosure Document

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Competitors

Below are some of

Heyday

key competitors in the

Nail, Skin, eyelash

sector.

Started franchising
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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Heyday
2021
8
+
n.a.
n.a.
$60,000
7.00%

$966,000

-

$1,231,000

n.a.

$2,311,000

Upgrade

81.6%

n.a.

Upgrade

1.7%

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2018
13
+
117%
117%
$45,000
7.00%

$185,000

-

$282,000

Upgrade

n.a.

$357,000

96.2%

n.a.

Upgrade

26.0%

n.a.

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No
Upgrade
No
No
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No
2022
0
+
n.a.
n.a.
$45,000
6.00%

$242,000

-

$600,000

Upgrade

n.a.

$1,020,000

95.6%

n.a.

Upgrade

38.1%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2024
0
+
n.a.
n.a.
$39,500
$1,500 per month

$586,000

-

$865,000

Upgrade

n.a.

$210,000

81.0%

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2019
122
+
37%
37%
$10,000
$1,000 per month

$80,000

-

$185,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2006
537
+
-8%
-8%
$25,000
n.a.

$173,000

-

$721,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2017
23
+
156%
156%
$45,000
6.00%

$329,000

-

$570,000

Upgrade

n.a.

$213,000

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes

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$49 / month
Total investment

?

Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

The franchisor provides comprehensive training programs for franchisees and their staff, including:

Initial Training Program
Before launching the Shop to the public, the Managing Owner and Operator must successfully complete the Initial Training Program. This training takes place at a designated location and/or through online video sessions. It is mandatory to have at least two fully-trained individuals on staff at all times. The training typically occurs post-signing of the Franchise Agreement and during the Shop’s development phase. The franchisor aims to offer flexible scheduling to suit both their personnel and the franchisee’s team.

Pre-Opening Hands-On Training
A "Pre-Opening Hands-On" training team will visit the Shop to facilitate and oversee the training and certification of the franchisee’s employees, ensuring readiness for operation.

Ongoing and Supplemental Training
The franchisor reserves the right to require the Shop’s Operator and managers to attend various ongoing and supplemental training courses. These sessions are offered periodically, and there may be a fee associated with this continuing education.

Initial Online Franchise Training
The initial training phase is conducted online, beginning within a week of signing the Franchise Agreement.

Corporate Location Training
The subsequent training phase occurs at a corporate location in either New York or Los Angeles, complemented by additional online courses. This phase is usually scheduled before the anticipated opening date of the Shop.

Territory Protection

The franchisor grants franchisees an Area of Protection around their Shop, as specified in the Franchise Agreement. This protected area generally extends to a 10-minute drive from the Shop’s location.

However, Non-Traditional Venues within this area are excluded from the protection, and the franchisor may adjust the protected area if the Shop relocates.

It is important to note that this Area of Protection does not grant franchisees exclusive rights over the shopping center or other structures where the Shop is situated, nor over any existing or future geographic territories.

Number of units

2023
Franchised units

0

1

8

Company-owned units

9

10

10

Total units

9

11

18

Competitors

LashBar

Franchisees

?

13
+
117%
117%
Investment

?

$185,000 - $282,000

GLO30

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$242,000 - $600,000

Skin Experts

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$586,000 - $865,000

Shubh Beauty Salon

Franchisees

?

122
+
37%
37%
Investment

?

$80,000 - $185,000

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