MiniLuxe Studios is a premium nail salon and waxing franchise. Founded in 2006 and headquartered in Boston, Massachusetts, it operates company-owned studios across the United States. MiniLuxe delivers clean, health-conscious nail and waxing services aligned with a wellness-focused brand image.

MiniLuxe began franchising in early 2024, after operating more than 20 corporate studios. Its franchising model launched with the first franchisee in Brookline, Massachusetts, in June 2025. Franchise operations are managed by MiniLuxe Franchise, LLC, a Delaware-based entity founded in January 2024, with its principal place of business in Boston.

MiniLuxe offers manicures, pedicures, waxing, and proprietary clean-beauty products. It emphasizes a “clean lab” model with hospital-grade sterilization and non-toxic polishes. The brand differentiates itself from traditional salons through high hygiene standards and a wellness-first approach.

The franchise’s competitive edge lies in its empowerment ethos and social mission. MiniLuxe offers fair compensation, benefits, and equity opportunities to nail designers.

Training

MiniLuxe provides structured training and assistance to franchisees in multiple stages. The franchise includes both pre-opening and ongoing support to ensure operational consistency and brand quality.

1. Initial Training Program: MiniLuxe offers an initial training program before the franchisee opens their studio. This includes guidance on studio layout, design specifications, leasing support, and access to operational manuals.
2. Pre-Opening Support: Franchisees receive assistance in planning and implementing a grand opening marketing campaign. The franchisor also provides a list of approved suppliers and designated vendors to secure necessary studio equipment and materials.
3. Continuing Support and Training: During ongoing operations, MiniLuxe periodically supplies advice, updates on operations, and optional additional training. This includes marketing help, mystery shopper programs, customer feedback systems, and communication channels like phone or email for support.
4. Optional Additional Training: Franchisees can request extra training for themselves or their employees, which is available for an additional fee. This ensures that franchisees have access to continued education and alignment with brand standards.

Territory Protection

MiniLuxe grants its franchisees a defined studio location but does not provide traditional exclusive territory protection. Franchisees are required to get approval from the franchisor for their chosen site, which must meet specific criteria such as visibility, accessibility, parking availability, and proximity to competitors.

Once a site is approved, it becomes the designated location for the Studio, and relocation is not allowed without written consent.

Although franchisees operate within a specific physical space, MiniLuxe retains discretion over broader marketing and site decisions. There is no indication of a promise to refrain from placing other franchises nearby.