Founded in 2010 by Melanie Richards in Minneapolis, Minnesota, goGLOW began as a mobile sunless tanning service. Richards, a former probation officer turned esthetician, aimed to empower women through beauty and wellness.

The brand has since evolved into a premium skincare and sunless tanning franchise, with its headquarters in Edina, Minnesota.

goGLOW started franchising in 2023, offering entrepreneurs a unique opportunity in the beauty industry. The franchise provides custom airbrush tanning services using proprietary, plant-based, vegan, and cruelty-free products.

These products are designed to deliver a natural-looking, odor-free, and non-sticky tan, setting goGLOW apart from traditional spray tanning options.

What differentiates goGLOW from competitors is its holistic approach to skin wellness. The brand emphasizes skin health education, ensuring clients understand how to care for their skin before and after tanning.

Training

goGLOW Franchise provides a structured training program for new franchisees to prepare them for launching and operating their Franchised Business. The training is essential and mandatory before the business can commence operations. Here’s a breakdown of the training provided by the franchisor:

1. Corporate Training: This is a three-day mandatory training session conducted at goGLOW’s corporate headquarters in Minneapolis, MN or a designated location. It includes both in-person and digital instruction and is aimed at the franchisee and up to two additional personnel, including the Designated Manager, if applicable.
2. Initial On-Site Training: Conducted at the franchisee's premises, this is a two-day hands-on training program involving direct assistance from goGLOW trainers. It may be extended if the personnel require additional support, and any extra costs will be borne by the franchisee.
3. Remote Training: Franchisees receive parts of the Corporate Training through remote instruction, usually within three months of signing the Franchise Agreement. Completion of all training components is mandatory before opening the business.
4. Training Program Topics: The training includes both classroom and on-the-job sessions, covering a comprehensive range of topics.In total, the training comprises 13 hours of classroom instruction and 39 hours of on-the-job training.

Territory Protection

goGLOW Franchise provides its franchisees with a “Designated Territory” once they secure an approved location for their business. Within this designated area, goGLOW agrees not to open, operate, or license another franchised location from a physical site.

The territory is not exclusive in a broader sense, meaning franchisees may still face competition from other franchisees, company-owned outlets, or other distribution channels operated by goGLOW or its affiliates.

The size and configuration of the Designated Territory vary based on demographic factors and the location of the franchise. Typically, it encompasses an area with a population up to 50,000 people and may range from two blocks to two miles around the franchisee’s premises.