Founded in 2010 by Melanie Richards in Minneapolis, Minnesota, goGLOW began as a mobile sunless tanning service. Richards, a former probation officer turned esthetician, aimed to empower women through beauty and wellness.
The brand has since evolved into a premium skincare and sunless tanning franchise, with its headquarters in Edina, Minnesota.
goGLOW started franchising in 2023, offering entrepreneurs a unique opportunity in the beauty industry. The franchise provides custom airbrush tanning services using proprietary, plant-based, vegan, and cruelty-free products.
These products are designed to deliver a natural-looking, odor-free, and non-sticky tan, setting goGLOW apart from traditional spray tanning options.
What differentiates goGLOW from competitors is its holistic approach to skin wellness. The brand emphasizes skin health education, ensuring clients understand how to care for their skin before and after tanning.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
goGLOW
key competitors in the
Waxing, Tanning
sector.
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goGLOW Franchise provides a structured training program for new franchisees to prepare them for launching and operating their Franchised Business. The training is essential and mandatory before the business can commence operations. Here’s a breakdown of the training provided by the franchisor:
goGLOW Franchise provides its franchisees with a “Designated Territory” once they secure an approved location for their business. Within this designated area, goGLOW agrees not to open, operate, or license another franchised location from a physical site.
The territory is not exclusive in a broader sense, meaning franchisees may still face competition from other franchisees, company-owned outlets, or other distribution channels operated by goGLOW or its affiliates.
The size and configuration of the Designated Territory vary based on demographic factors and the location of the franchise. Typically, it encompasses an area with a population up to 50,000 people and may range from two blocks to two miles around the franchisee’s premises.
goGLOW offers professional spray tanning services, providing clients with a natural-looking tan using high-quality products in a comfortable setting.
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PURE GLOW offers professional teeth whitening services, helping clients achieve a brighter and more confident smile.
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