Glo Tanning is a luxury wellness and tanning salon franchise that offers premium self-care services in a modern, spa-style environment. The brand was founded in 2010 and is headquartered in Oklahoma City, Oklahoma.

Glo Tanning focuses on combining beauty, wellness, and technology to create an elevated customer experience. The franchise has expanded rapidly across the United States with a growing national footprint.

Glo Tanning began franchising around 2019, opening the door for entrepreneurs to enter the wellness and beauty industry with a proven business model. The franchise offers a wide range of services centered on tanning and skin wellness.

Core offerings typically include UV tanning, sunless spray tanning, red light therapy, infrared sauna sessions, skincare services, and retail beauty products. This diversified service mix allows locations to generate recurring revenue while appealing to a broad customer base.

Glo Tanning differentiates itself by positioning as a luxury wellness destination rather than a traditional tanning salon. The brand combines stylish interiors, advanced equipment, and multi-service memberships to drive customer retention.

Training

Glo Tanning provides a structured and detailed training program to support franchisees from the pre-opening phase through ongoing operations.

1. Initial Training
   Franchisees can send up to 25 individuals to the initial training program. The training includes both virtual and in-person components, with the in-person portion incurring a fee per person. Training covers salon operations, systems, and brand standards to prepare franchisees and their teams for launch.
2. Site Setup and Equipment Guidance
   As part of the training process, Glo Tanning assists with site planning and setup, including equipment selection and layout to meet franchise specifications. This guidance ensures each location aligns with brand aesthetics and operational flow. Franchisees are expected to follow approved plans and specifications throughout the setup process.
3. Ongoing Support and Training
   After the initial phase, Glo Tanning continues to provide operational updates and guidance through its manuals and field support. Additional training opportunities may be offered as needed, particularly when systems or standards are updated. This ensures that franchisees remain compliant and up to date with evolving best practices.

Territory Protection

Glo Tanning does not offer exclusive territory protection to its franchisees under the standard franchise agreement. Franchisees receive a defined geographic area for development under an Area Development Agreement, but this right is strictly territorial and does not grant any trademark or system usage rights beyond what is permitted in each individual franchise agreement.

Approval of each location within that area is still subject to franchisor discretion based on current standards. The franchisor reserves the right to operate corporate locations and does not guarantee that marketing or support efforts will be geographically targeted to benefit individual franchisees directly.

Franchisees may also be required to participate in system-wide marketing and operations programs, regardless of location. Overall, while there is a framework for defining operational areas, Glo Tanning’s model does not provide strong territorial exclusivity.