SugaringLA is a pioneering beauty franchise specializing in organic hair removal services. Established in 2011 by Danielle Correia in Santa Monica, California, the company is headquartered at 1304 Montana Avenue, Santa Monica, CA 90403.

After over a decade of refining its unique approach, SugaringLA began franchising in 2023, offering entrepreneurs a chance to join a brand that's transforming the hair removal industry.

At the heart of SugaringLA's services is the ancient technique of sugaring, modernized through their proprietary Smart Sugaring™ method. This technique uses a simple, edible paste made from sugar, lemon, and water, providing a gentler alternative to traditional waxing.

SugaringLA differentiates itself by focusing exclusively on sugaring, allowing for a streamlined business model with a smaller footprint and fewer employees compared to traditional salons.

Training

Sugaring LA provides a comprehensive suite of training programs to ensure its franchisees and their teams meet operational standards and deliver high-quality services. The franchisor's training is segmented into multiple structured programs:

1. Initial Training Program: This includes two components — Business Training and Technical Service Training. Business Training focuses on HR, unit economics, marketing, and operations and is conducted in Ann Arbor, Michigan, or another designated location. The technical segment includes Studio Opening procedures and sugarist training, both of which are mandatory before opening.
2. Advanced and Ongoing Training: Sugaring LA offers optional ongoing and advanced training programs upon request or as required due to underperformance (e.g., failing quality inspections). These include refresher sessions, additional sugarist training, and “train-the-trainer” programs, often provided on-site and charged at current daily rates.
3. Additional Training Requirements: If a General Manager or another key staff member is replaced, the new appointee must complete initial and other required training within 90 days. Studio employees involved in technical services must also comply with continuing education requirements, and the franchisor may request proof of certification or license renewal.

Territory Protection

Sugaring LA offers its franchisees a defined Protected Area to limit direct competition from other studios under the same brand. This area typically surrounds the franchisee's location and encompasses a population of up to 50,000 people, within a circle not exceeding a six-mile diameter.

Within this zone, Sugaring LA agrees not to own, operate, or license another studio under its brand for the duration of the franchise term.

However, the territory protection is not absolute. Certain "Closed Markets" such as airports, colleges, military bases, and other captive venues are excluded from protection, allowing the franchisor to grant rights within these zones.