Pure Glow is a premium airbrush sunless tanning studio offering organic, non-toxic spray tanning services. It was founded in 2015 by Lauren Rampello Becotte in Boston, Massachusetts. The company began with two successful company-owned locations and is now headquartered at 176 Newbury Street in Boston.

In 2019, Pure Glow officially launched its franchise program following strong demand and a $1.4 million seed funding round. The brand has since attracted experienced operators from franchises like Drybar and European Wax Center. Franchise expansion began in markets such as Boston, Phoenix, Dallas, Detroit, Sarasota, and Milwaukee.

What sets Pure Glow apart is its commitment to clean beauty, streamlined operations, and design-driven studios. Unlike other beauty service franchises, Pure Glow does not require staff to hold licenses, simplifying hiring and training. Its organic products, high-end customer experience, and efficiency-focused model make it a standout in the sunless tanning industry.

Training

Pure Glow offers a comprehensive training program to equip franchisees with the knowledge and skills necessary for successful operation. The training is composed of several distinct phases, each designed to progressively build expertise in operating a Pure Glow Studio.

1. Online Classroom Training – Franchisees and their designated General Manager must complete an online training component delivered via webinar or an approved learning management system. This segment may include participation tracking and competency testing to ensure comprehension.
2. In-Person Classroom and On-the-Job Training – Following the online component, Pure Glow provides further classroom sessions and practical on-the-job training. This part of the program takes place either at Pure Glow’s headquarters or another location designated by the franchisor.
3. Onsite Training and Support – Pure Glow also provides onsite training at the franchisee’s Studio location. This includes direct assistance and support for the franchisee, the General Manager, and other staff members to ensure the Studio is launched successfully and adheres to operational standards.

Territory Protection

Pure Glow provides its franchisees with a designated Protected Area, typically defined by a twelve-minute travel radius from the Studio’s front door. As long as the franchisee complies with the agreement, Pure Glow will not establish or license another Pure Glow Studio within this area.

However, this protection is not considered exclusive, and it does not extend to customers residing outside the Protected Area who may still choose to use other locations.

Despite granting a Protected Area, Pure Glow reserves broad rights that significantly limit the impact of territorial protection. The franchisor may operate or license different businesses, distribute products through various channels including online platforms, or acquire competing businesses even within the Protected Area.