Pure Glow is a premium airbrush sunless tanning studio offering organic, non-toxic spray tanning services. It was founded in 2015 by Lauren Rampello Becotte in Boston, Massachusetts. The company began with two successful company-owned locations and is now headquartered at 176 Newbury Street in Boston.
In 2019, Pure Glow officially launched its franchise program following strong demand and a $1.4 million seed funding round. The brand has since attracted experienced operators from franchises like Drybar and European Wax Center. Franchise expansion began in markets such as Boston, Phoenix, Dallas, Detroit, Sarasota, and Milwaukee.
What sets Pure Glow apart is its commitment to clean beauty, streamlined operations, and design-driven studios. Unlike other beauty service franchises, Pure Glow does not require staff to hold licenses, simplifying hiring and training. Its organic products, high-end customer experience, and efficiency-focused model make it a standout in the sunless tanning industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pure Glow offers a comprehensive training program to equip franchisees with the knowledge and skills necessary for successful operation. The training is composed of several distinct phases, each designed to progressively build expertise in operating a Pure Glow Studio.
Pure Glow provides its franchisees with a designated Protected Area, typically defined by a twelve-minute travel radius from the Studio’s front door. As long as the franchisee complies with the agreement, Pure Glow will not establish or license another Pure Glow Studio within this area.
However, this protection is not considered exclusive, and it does not extend to customers residing outside the Protected Area who may still choose to use other locations.
Despite granting a Protected Area, Pure Glow reserves broad rights that significantly limit the impact of territorial protection. The franchisor may operate or license different businesses, distribute products through various channels including online platforms, or acquire competing businesses even within the Protected Area.
KEY FRANCHISE STATS
All you need to know about this franchise
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PURE GLOW
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Waxing, Tanning
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Glo Tanning is a personal-care franchise offering luxury tanning, spray tans, and wellness spa services, serving image-conscious clients seeking convenient sunless or UV options, and known for stylish salons, advanced equipment, membership models, and strong momentum across rapidly expanding locations.
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The Pampered Peach Wax Bar is a waxing and skincare franchise offering Brazilian and body waxing plus peach-focused skincare, serving beauty-conscious women and men, and known for efficient techniques, playful branding, and VIP-style experiences that emphasize comfort and confidence.
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goGLOW offers professional spray tanning services, providing clients with a natural-looking tan using high-quality products in a comfortable setting.
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Sugaring LA offers hair removal services using natural sugar paste, providing a gentle and effective alternative to traditional waxing in a clean and comfortable environment.
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Waxxpot is a waxing franchise offering a variety of waxing services for both men and women, focusing on a clean, comfortable, and professional experience for clients.
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Uni K Wax is a franchise providing professional body and facial waxing services in a clean and comfortable environment, focusing on natural products and customer care.
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