PURE GLOW offers professional teeth whitening services, helping clients achieve a brighter and more confident smile.
KEY FRANCHISE STATS
Franchisees
?
2
+
n.a.
n.a.
Franchise fee
?
$50,000
Investment
?
$564,000 - $967,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Pure Glowis a premium airbrush sunless tanning studio offering organic, non-toxic spray tanning services. It was founded in 2015 by Lauren Rampello Becotte in Boston, Massachusetts. The company began with two successful company-owned locations and is now headquartered at 176 Newbury Street in Boston.
In 2019, Pure Glow officially launched its franchise program following strong demand and a $1.4 million seed funding round. The brand has since attracted experienced operators from franchises like Drybar and European Wax Center. Franchise expansion began in markets such as Boston, Phoenix, Dallas, Detroit, Sarasota, and Milwaukee.
What sets Pure Glow apart is its commitment to clean beauty, streamlined operations, and design-driven studios. Unlike other beauty service franchises, Pure Glow does not require staff to hold licenses, simplifying hiring and training. Its organic products, high-end customer experience, and efficiency-focused model make it a standout in the sunless tanning industry.
Initial investment
The initial investment required for a PURE GLOW franchise is
$564,000 - $967,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000 - $50,000
Rent – 3 Months
$9,000 - $30,000
Lease and Utility Security Deposits
$4,000 - $10,000
Architect, Permits, Engineers, and Licenses
$18,000 - $35,000
Leasehold Improvements
$375,775 - $648,000
Furniture and Fixtures
$20,000 - $45,000
Computers and Other Equipment
$25,000 - $30,000
Airbrush Equipment
$3,250 - $4,250
Signage
$12,000 - $32,500
Required Technologies and Software Services
$400 - $400
Business Licenses and Permits
$500 - $1,000
Professional Fees
$2,000 - $8,000
Initial Service Inventory
$5,000 - $5,000
Initial Retail Inventory
$3,250 - $5,000
Insurance – 3 Months
$500 - $750
Initial Training Program Expenses
$0 - $3,000
Airbrush Tanning Specialist Training
$0 - $3,500
Grand Opening Marketing
$20,000 - $25,000
Studio Photography
$250 - $250
Additional Funds
$15,000 - $30,000
Total
$563,925 - $966,650
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000 - $50,000
Rent – 3 Months
$9,000 - $30,000
Lease and Utility Security Deposits
$4,000 - $10,000
Architect, Permits, Engineers, and Licenses
$18,000 - $35,000
Leasehold Improvements
$375,775 - $648,000
Furniture and Fixtures
$20,000 - $45,000
Computers and Other Equipment
$25,000 - $30,000
Airbrush Equipment
$3,250 - $4,250
Signage
$12,000 - $32,500
Required Technologies and Software Services
$400 - $400
Business Licenses and Permits
$500 - $1,000
Professional Fees
$2,000 - $8,000
Initial Service Inventory
$5,000 - $5,000
Initial Retail Inventory
$3,250 - $5,000
Insurance – 3 Months
$500 - $750
Initial Training Program Expenses
$0 - $3,000
Airbrush Tanning Specialist Training
$0 - $3,500
Grand Opening Marketing
$20,000 - $25,000
Studio Photography
$250 - $250
Additional Funds
$15,000 - $30,000
Total
$563,925 - $966,650
Franchise Disclosure Document
Below is PURE GLOW's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
PURE GLOW had 5 total units in 2025, of which 2 were franchised-owned and 3 company-owned.
Pure Glow offers a comprehensive training program to equip franchisees with the knowledge and skills necessary for successful operation. The training is composed of several distinct phases, each designed to progressively build expertise in operating a Pure Glow Studio.
Online Classroom Training – Franchisees and their designated General Manager must complete an online training component delivered via webinar or an approved learning management system. This segment may include participation tracking and competency testing to ensure comprehension.
In-Person Classroom and On-the-Job Training – Following the online component, Pure Glow provides further classroom sessions and practical on-the-job training. This part of the program takes place either at Pure Glow’s headquarters or another location designated by the franchisor.
Onsite Training and Support – Pure Glow also provides onsite training at the franchisee’s Studio location. This includes direct assistance and support for the franchisee, the General Manager, and other staff members to ensure the Studio is launched successfully and adheres to operational standards.
Territory Protection
Pure Glow provides its franchisees with a designated Protected Area, typically defined by a twelve-minute travel radius from the Studio’s front door. As long as the franchisee complies with the agreement, Pure Glow will not establish or license another Pure Glow Studio within this area.
However, this protection is not considered exclusive, and it does not extend to customers residing outside the Protected Area who may still choose to use other locations.
Despite granting a Protected Area, Pure Glow reserves broad rights that significantly limit the impact of territorial protection. The franchisor may operate or license different businesses, distribute products through various channels including online platforms, or acquire competing businesses even within the Protected Area.
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