Waxing The City

Waxing The City Franchise FDD, Costs & Fees (2025)

Specialty waxing salon franchise offering a range of waxing services for both men and women, providing professional and comfortable hair removal experiences.

Waxing the City is a well-known beauty franchise that offers facial and body waxing services for both men and women. Established in 2003 and starting its franchising journey in 2010, the company is headquartered in Woodbury, Minnesota.

What sets this franchise apart is its exclusive wax formulas and a range of additional services, including skincare, eyelash, beauty, and brow enhancements. Coupled with a strong focus on exceptional customer service, Waxing the City distinguishes itself in the competitive self-care industry.

Since becoming a part of the Self Esteem Brands family in 2012, Waxing the City has bolstered its standing in the self-care sector. This affiliation with a renowned brand network makes the franchise particularly attractive to entrepreneurs looking to enter the personal care market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$42,500
Travel and Living Expenses While Training	$1,400 – $2,640
Leasehold Improvements	$79,530 – $306,600
3 Months’ Rent and Security Deposit	$20,800 – $25,600
Construction Management Fees	$0 – $13,500
Architect/Design Fees	$12,750 – $22,875
Furniture, Fixtures and Equipment	$30,581 – $47,662
Office Supplies	$3,500 – $4,500
Technology Package and Licenses	$11,807 – $19,213
Interior & Exterior Signage	$18,400 – $26,900
Initial Retail Inventory	$5,578 – $6,108
Initial Waxing Supply Inventory	$8,078 – $8,372
Grand Opening Advertising	$25,000
Insurance	$2,550 – $2,850
Miscellaneous Expenses	$4,500 – $7,000
Additional Funds and Working Capital for First 3 Months	$43,800 – $85,100
Total	$310,774 – $646,420

Type of Expenditure	Amount
Initial Franchise Fee	$42,500
Travel and Living Expenses While Training	$1,400 – $2,640
Leasehold Improvements	$79,530 – $306,600
3 Months’ Rent and Security Deposit	$20,800 – $25,600
Construction Management Fees	$0 – $13,500
Architect/Design Fees	$12,750 – $22,875
Furniture, Fixtures and Equipment	$30,581 – $47,662
Office Supplies	$3,500 – $4,500
Technology Package and Licenses	$11,807 – $19,213
Interior & Exterior Signage	$18,400 – $26,900
Initial Retail Inventory	$5,578 – $6,108
Initial Waxing Supply Inventory	$8,078 – $8,372
Grand Opening Advertising	$25,000
Insurance	$2,550 – $2,850
Miscellaneous Expenses	$4,500 – $7,000
Additional Funds and Working Capital for First 3 Months	$43,800 – $85,100
Total	$310,774 – $646,420

Franchise Disclosure Document

Number of units

Training

The training provided by Waxing the City Franchise is comprehensive and designed to equip franchisees with the necessary skills and knowledge to run a successful waxing studio. The training program includes:

Initial Training and Start-Up Support: This covers all essential aspects of running the franchise, including client services, waxing techniques, marketing, staff management, and overall business operations. The goal is to prepare franchisees, even those without prior experience in the beauty industry, to manage their studios effectively.
Staff Training: Franchisees and their staff undergo extensive training in "Cerology," which is Waxing the City's specialized waxing technique. This training ensures that the staff can deliver high-quality waxing services using the franchise's proprietary wax products.
Ongoing Support and Workshops: Waxing the City provides continuous support through regular check-ins, webinars, and conference calls. Franchisees have access to ongoing training workshops and an annual conference to stay updated on best practices and new developments in the industry.

Territory Protection

The Waxing the City franchise system grants franchisees a protected territory, though it does not provide exclusive territorial rights.

Franchisees are allocated a protected territory surrounding their location. However, the franchisor reserves the right to operate or authorize the operation of Waxing the City studios or other businesses under different trademarks both within and outside these territories.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2010

Franchisees

151

14%

Franchise fee

$42,500

Investment

$311,000 - $646,000

Revenue (AUV)