Waxing the City: Redefining Excellence in Waxing Services

Waxing the City is a well-known beauty franchise that offers facial and body waxing services for both men and women. Established in 2003 and starting its franchising journey in 2010, the company is headquartered in Woodbury, Minnesota.

What sets this franchise apart is its exclusive wax formulas and a range of additional services, including skincare, eyelash, beauty, and brow enhancements. Coupled with a strong focus on exceptional customer service, Waxing the City distinguishes itself in the competitive self-care industry.

Franchise owners of Waxing the City receive extensive training programs, which cover both management and specialized aesthetician training, ensuring the delivery of top-notch services. The initial investment required to open a Waxing the City franchise includes various costs such as leasehold improvements, training, equipment, initial inventory, and other startup expenses.

Since becoming a part of the Self Esteem Brands family in 2012, Waxing the City has bolstered its standing in the self-care sector. This affiliation with a renowned brand network makes the franchise particularly attractive to entrepreneurs looking to enter the personal care market.

Training 

The training provided by Waxing the City Franchise is comprehensive and designed to equip franchisees with the necessary skills and knowledge to run a successful waxing studio. The training program includes:

1. Initial Training and Start-Up Support: This covers all essential aspects of running the franchise, including client services, waxing techniques, marketing, staff management, and overall business operations. The goal is to prepare franchisees, even those without prior experience in the beauty industry, to manage their studios effectively.
2. Staff Training: Franchisees and their staff undergo extensive training in "Cerology," which is Waxing the City's specialized waxing technique. This training ensures that the staff can deliver high-quality waxing services using the franchise's proprietary wax products.
3. Ongoing Support and Workshops: Waxing the City provides continuous support through regular check-ins, webinars, and conference calls. Franchisees have access to ongoing training workshops and an annual conference to stay updated on best practices and new developments in the industry.
4. Marketing Assistance: The franchise offers robust marketing support to help franchisees attract and retain customers. This includes guidance on digital media plans, public relations, social media resources, and professionally developed marketing materials.
5. Operational Support: The franchise also assists with site selection, leasing, and construction processes to ensure that each studio is set up for success from the start.

Territory Protection

The Waxing the City franchise system grants franchisees a protected territory, though it does not provide exclusive territorial rights.

Protected Territory: Franchisees are allocated a protected territory surrounding their location. However, the franchisor reserves the right to operate or authorize the operation of Waxing the City studios or other businesses under different trademarks both within and outside these territories. Additionally, the boundaries of these territories may overlap with those of other franchisees.