Fiiz Drinks specializes in handcrafted sodas, smoothies, and specialty drinks, offering customers a refreshing and flavorful beverage experience.
KEY FRANCHISE STATS
Franchisees
?
46
+
59%
59%
Franchise fee
?
$40,000
Investment
?
$232,000 - $497,000
Revenue (AUV)
?
Undisclosed
$782,000
+
n.a.
n.a.
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Launched in 2014 in Bountiful, Utah, by the Morgan and Anderson families, FiiZ Drinks was born out of a shared enthusiasm for crafting inventive soda creations. Now headquartered in Salt Lake City, the brand began franchising in 2017.
FiiZ serves up a creative and customizable menu that includes specialty sodas, flavored waters, energy drinks, hot beverages, and an assortment of salty and sweet snacks. Customers are encouraged to personalize their beverages with a mix of syrups, fruit, purees, and cream, living up to the brand’s tagline: “Your FiiZ, Your Way.”
What distinguishes FiiZ Drinks is its contemporary spin on the nostalgic soda shop, offering a vibrant space for socializing that resonates with a broad customer base.
Initial investment
The initial investment required for a Fiiz Drinks franchise is
$232,000 - $497,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,000 – $40,000
Training Program Costs
$2,500 – $10,000
Security Deposit under Lease
$5,000 – $15,000
Leasehold Improvements
$100,000 – $250,000
Utilities – Deposit
$500 – $1,500
Operational Equipment Package
$30,000 – $70,000
Computer System – Hardware & Software
$3,000 – $7,000
Signage – Exterior and Interior
$10,000 – $20,000
Initial Inventory
$9,000 – $18,000
Initial Marketing Spend
$10,000 – $10,000
Business Licenses and/or Permits
$500 – $1,500
Professional Fees
$1,000 – $2,500
Insurance Premiums
$500 – $1,500
Additional Funds – 3 Months
$20,000 – $50,000
Total Estimated Initial Investment
$232,000 – $497,000
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Type of Expenditure
Amount
Initial Franchise Fee
$40,000 – $40,000
Training Program Costs
$2,500 – $10,000
Security Deposit under Lease
$5,000 – $15,000
Leasehold Improvements
$100,000 – $250,000
Utilities – Deposit
$500 – $1,500
Operational Equipment Package
$30,000 – $70,000
Computer System – Hardware & Software
$3,000 – $7,000
Signage – Exterior and Interior
$10,000 – $20,000
Initial Inventory
$9,000 – $18,000
Initial Marketing Spend
$10,000 – $10,000
Business Licenses and/or Permits
$500 – $1,500
Professional Fees
$1,000 – $2,500
Insurance Premiums
$500 – $1,500
Additional Funds – 3 Months
$20,000 – $50,000
Total Estimated Initial Investment
$232,000 – $497,000
Franchise Disclosure Document
Below is Fiiz Drinks's 2023 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Fiiz Drinks had 49 total units in 2023, of which 46 were franchised-owned and 3 company-owned.
Fiiz Drinks provides a comprehensive, multi-stage training program to equip franchisees and their teams with the skills and knowledge necessary to operate the business successfully. The training structure is designed to ensure consistency and alignment with brand standards.
Initial Training Program: This includes three key components: (i) Remote Training delivered via online platforms, (ii) Corporate Training conducted in Utah over five to six days with hands-on practice, and (iii) On-Site Training provided at the franchise location during pre-opening, covering operational procedures and customer service.
Replacement Personnel Training: If personnel are replaced or fail to complete initial training, Fiiz Drinks will offer the same program again for a training fee, ensuring all team members meet standards.
Additional and Refresher Training: The franchisor may require franchisees and managers to attend up to five days of annual refresher training, which may involve new methods, updates, or remedial instruction.
Employee Training: At least one individual who completed the Initial Training must train all employees in essential functions such as sales, POS systems, maintenance, and customer service according to the franchisor's standards.
Training for Renewals: Franchisees renewing their agreement must attend refresher courses within 30 days before renewal and pay applicable fees.
Territory Protection
Fiiz Drinks grants its franchisees a "Designated Territory" around their approved store location. Within this territory, the franchisor agrees not to open or license another store using its proprietary marks and system, provided the franchisee complies with the terms of the agreement.
The territory typically spans one to three miles, depending on demographic and market factors like population, income, and competition.
However, this protection is limited. Fiiz Drinks retains the right to open stores in Non-Traditional Sites—such as airports, sports venues, or military bases—even within the franchisee’s Designated Territory.
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