

KEY FRANCHISE STATS
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$782,000
Launched in 2014 in Bountiful, Utah, by the Morgan and Anderson families, FiiZ Drinks was born out of a shared enthusiasm for crafting inventive soda creations. Now headquartered in Salt Lake City, the brand began franchising in 2017.
FiiZ serves up a creative and customizable menu that includes specialty sodas, flavored waters, energy drinks, hot beverages, and an assortment of salty and sweet snacks. Customers are encouraged to personalize their beverages with a mix of syrups, fruit, purees, and cream, living up to the brand’s tagline: “Your FiiZ, Your Way.”
What distinguishes FiiZ Drinks is its contemporary spin on the nostalgic soda shop, offering a vibrant space for socializing that resonates with a broad customer base.
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Fiiz Drinks provides a comprehensive, multi-stage training program to equip franchisees and their teams with the skills and knowledge necessary to operate the business successfully. The training structure is designed to ensure consistency and alignment with brand standards.
Fiiz Drinks grants its franchisees a "Designated Territory" around their approved store location. Within this territory, the franchisor agrees not to open or license another store using its proprietary marks and system, provided the franchisee complies with the terms of the agreement.
The territory typically spans one to three miles, depending on demographic and market factors like population, income, and competition.
However, this protection is limited. Fiiz Drinks retains the right to open stores in Non-Traditional Sites—such as airports, sports venues, or military bases—even within the franchisee’s Designated Territory.
Below are some of
Fiiz Drinks
key competitors in the
Other Food
sector.

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$40,000
$232,000
$497,000
n.a.
$782,000
$xxx,xxx
63.7%
n.a.
8.7%
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