Capt Loui is a seafood & coastal dining franchise offering fresh seafood, coastal American cuisine, and casual dining ambiance, serving families and coastal diners, and known for ocean-fresh ingredients, nautical branding, and relaxed upscale vibe.
KEY FRANCHISE STATS
Franchisees
?
17
+
21%
21%
Franchise fee
?
$50,000
Investment
?
$230,000 - $833,000
Revenue (AUV)
?
Undisclosed
$1,713,000
+
-30.3%
-30.3%
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Cap’t Loui is a fast-casual seafood franchise known for its bold Cajun-style seafood boils served in a lively, hands-on dining format. The first Cap’t Loui opened in 2016 in Stoneham, Massachusetts, and since then the brand has expanded with franchise locations across the United States.
The corporate entity, Cap’t Loui, LLC, is organized under New Jersey law, with its headquarters in Garfield, New Jersey. The company began offering franchise opportunities in November 2017..
Cap’t Loui specializes in Cajun seafood boils featuring shrimp, crab, lobster, clams, and mussels, complemented by signature sauces and customizable spice levels. The menu also includes fried seafood baskets, garlic noodles, and Cajun fries.
What sets Cap’t Loui apart is its experiential dining concept. Guests enjoy seafood boils in a communal, interactive setting, using their hands and savoring bold, flavorful sauces.
Initial investment
The initial investment required for a Capt Loui franchise is $230,000 - $833,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel & Living Expenses while Training
$1,000 to $5,000
Real Estate/Rent
$2,000 to $24,000
Plans, Development & Leasehold Improvements & Construction
$100,000 to $500,000
Architect and Engineering Fees
$5,000 to $50,000
Equipment, Fixtures & Furniture
$30,000 to $50,000
Menus
$500 to $2,000
Computer, Electronics and Point of Sale Control System
$8,000 to $12,000
Point of Sale system Monthly Hosting Fee per terminal per month
$80 to $240
QuickBooks Online Essentials monthly fee
$30
Security deposits, utility deposits, business licenses and other prepaid expenses
$1,000 to $5,000
Business Class Internet Service
$100 to $300
Signage
$2,000 to $20,000
Initial Inventory
$8,000 to $15,000
Supplies & Misc. Expense
$2,000 to $4,000
Advertising/ Promotion/ Grand Opening Materials
$2,000 to $3,000
Insurance
$5,000 to $25,000
Liquor License (if applicable)
Varies
Audio/Video/Surveillance System
$1,290 to $3,430
Smallwares
$1,000 to $4,000
Professional Fees
$1,000 to $10,000
Additional Funds (3 months)
$10,000 to $50,000
Total
$230,000 to $833,000
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Travel & Living Expenses while Training
$1,000 to $5,000
Real Estate/Rent
$2,000 to $24,000
Plans, Development & Leasehold Improvements & Construction
$100,000 to $500,000
Architect and Engineering Fees
$5,000 to $50,000
Equipment, Fixtures & Furniture
$30,000 to $50,000
Menus
$500 to $2,000
Computer, Electronics and Point of Sale Control System
$8,000 to $12,000
Point of Sale system Monthly Hosting Fee per terminal per month
$80 to $240
QuickBooks Online Essentials monthly fee
$30
Security deposits, utility deposits, business licenses and other prepaid expenses
$1,000 to $5,000
Business Class Internet Service
$100 to $300
Signage
$2,000 to $20,000
Initial Inventory
$8,000 to $15,000
Supplies & Misc. Expense
$2,000 to $4,000
Advertising/ Promotion/ Grand Opening Materials
$2,000 to $3,000
Insurance
$5,000 to $25,000
Liquor License (if applicable)
Varies
Audio/Video/Surveillance System
$1,290 to $3,430
Smallwares
$1,000 to $4,000
Professional Fees
$1,000 to $10,000
Additional Funds (3 months)
$10,000 to $50,000
Total
$230,000 to $833,000
Franchise Disclosure Document
Below is Capt Loui's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Capt Loui had 19 total units in 2025, of which 17 were franchised-owned and 2 company-owned.
The Capt. Loui franchise provides a comprehensive and structured training program to ensure the successful launch and ongoing operation of each franchised restaurant. The training is mandatory and applies to the franchisee, Operating Principal, and Restaurant Manager.
Initial Training Program: A 30-day mandatory training program is required for all franchisees (if individuals), their Operating Principals, and Restaurant Managers. It includes classroom instruction and on-the-job training in areas such as kitchen prep, cooking, customer service, floor management, and POS systems. Training is primarily held in Fort Lee, NJ.
Prerequisites: All attendees must be certified in safe food handling from a state-approved program and demonstrate proficiency in reading, writing, and conversing in English before attending the training.
Operations Manual: Trainees are provided access to Capt. Loui’s confidential and proprietary Operations Manual, which includes detailed specifications and procedures. The manual is regularly updated and available in various formats.
Territory Protection
Capt. Loui does not offer exclusive territorial protection to its franchisees under the Franchise Agreement. Franchisees may face direct competition from other franchisees, company-owned outlets, or other distribution channels controlled by Capt. Loui.
There is no right to develop additional locations or any form of territory exclusivity granted through the franchise.
Franchisees may be assigned a Development Territory under a separate Development Agreement, but even that territory is not protected if the franchisee defaults on their obligations. The franchisor retains the right to implement multi-area marketing and does not guarantee compensation for impacts within a franchisee’s territory.
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