Deli Delicious is a quick-service sandwich franchise serving premium, freshly prepared sandwiches and sides, emphasizing quality ingredients, efficient service, and strong local market appeal.
KEY FRANCHISE STATS
Franchisees
?
44
+
-14%
-14%
Franchise fee
?
$25,000
Investment
?
$122,000 - $474,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Deli Delicious is a premium fast-casual deli franchise known for high-quality, made-to-order sandwiches, wraps, salads, soups, and catering services. Based in Fresno, California, the brand emphasizes fresh ingredients, signature recipes, and a modern deli atmosphere.
The original Deli Delicious restaurant was founded in 1995 in Fresno, California, when the Hobab family purchased a small deli and built it into a local favorite.
The franchising arm, Deli Delicious Franchising, Inc., was formally incorporated in 2008 to expand the brand through franchised units. Its corporate headquarters remain at 2495 W. Shaw Ave., Fresno, CA 93711.
Deli Delicious began offering franchise opportunities in 2008 and now offers two primary franchise models: a Standard Model for full-size deli restaurants and an Express Model for smaller or non-traditional locations.
Initial investment
The initial investment required for a Deli Delicious franchise is
$122,000 - $474,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Deli Delicious offers 2 types of franchises:
Franchise Model
Initial Investment
Deli Delicious™ – Standard Model
$226,850 to $473,850
Deli Delicious™ – Express Model
$122,300 to $251,000
We are summarizing below the main costs associated with opening a Deli Delicious™ – Standard Model Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Computers, Software and POS System
$13,000 to $16,000
Furniture and Fixtures
$18,000 to $28,000
Security and Camera System
$2,000 to $5,000
Real Estate
$6,500 to $11,750
Leasehold Improvements
$65,000 to $200,000
Utilities
$1,500 to $2,500
Equipment
$38,000 to $75,000
Signage
$10,000 to $20,000
Graphics and Menu Boards
$4,000 to $6,000
Start Up Inventory & Supplies
$6,500 to $18,000
Staffing
$6,000 to $12,000
Grand Opening Marketing Expense
$7,500 to $9,000
Uniforms
$250 to $400
Initial Marketing Kit for New Restaurants
$500 to $700
Insurance
$400 to $1,000
Travel, Lodging and Meals for Initial Training Program
$1,200 to $5,000
Business Licenses, Permits, Certifications and Other Professional Fees
$1,500 to $3,500
Operating Expenses and Additional Funds
$15,000 to $30,000
Total
$226,850 to $473,850
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Deli Delicious offers 2 types of franchises:
Franchise Model
Initial Investment
Deli Delicious™ – Standard Model
$226,850 to $473,850
Deli Delicious™ – Express Model
$122,300 to $251,000
We are summarizing below the main costs associated with opening a Deli Delicious™ – Standard Model Franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$30,000
Computers, Software and POS System
$13,000 to $16,000
Furniture and Fixtures
$18,000 to $28,000
Security and Camera System
$2,000 to $5,000
Real Estate
$6,500 to $11,750
Leasehold Improvements
$65,000 to $200,000
Utilities
$1,500 to $2,500
Equipment
$38,000 to $75,000
Signage
$10,000 to $20,000
Graphics and Menu Boards
$4,000 to $6,000
Start Up Inventory & Supplies
$6,500 to $18,000
Staffing
$6,000 to $12,000
Grand Opening Marketing Expense
$7,500 to $9,000
Uniforms
$250 to $400
Initial Marketing Kit for New Restaurants
$500 to $700
Insurance
$400 to $1,000
Travel, Lodging and Meals for Initial Training Program
$1,200 to $5,000
Business Licenses, Permits, Certifications and Other Professional Fees
$1,500 to $3,500
Operating Expenses and Additional Funds
$15,000 to $30,000
Total
$226,850 to $473,850
Franchise Disclosure Document
Below is Deli Delicious's 2022 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Deli Delicious had 44 total units in 2022, of which 44 were franchised-owned and 0 company-owned.
Deli Delicious provides a comprehensive training program for its franchisees and their staff to ensure operational excellence and compliance with brand standards. The training is mandatory and involves both classroom instruction and hands-on practice at their headquarters.
Initial Training Program Franchisees must complete a 14-day initial training at Deli Delicious’ corporate headquarters in Fresno, California. This training is included in the franchise fee and must be completed by the franchisee, a proposed manager, and/or key personnel. Participants must pass a final exam with a minimum score of 90%, and any failures require an additional 5-day training at the franchisee's cost.
Pre-Opening and Grand Opening Support The franchisor provides up to 5 days of on-site support during pre-opening or grand opening phases. This service is included as part of the initial training program, though all related travel and lodging expenses are the franchisee’s responsibility.
Ongoing and Supplemental Training Deli Delicious offers ongoing training programs, workshops, and refresher courses throughout the life of the franchise. These are typically held quarterly and may involve registration fees and travel expenses. Additional training is also available on request, generally charged at $300 per day per person.
Territory Protection
Deli Delicious provides limited territory protection to its franchisees, typically not exceeding a two-mile radius around the restaurant location. If a territory is granted, the franchisor agrees not to establish another Deli Delicious restaurant—either company-owned or franchised—within that defined area during the agreement’s term.
The territory is determined based on factors such as market demographics, foot traffic, and potential for success.
However, the franchisee’s exclusivity is restricted. Deli Delicious retains the right to sell or distribute its products via other channels, including the internet or direct marketing, even within a franchisee’s territory.
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