Goodcents Deli Fresh Subs Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

65
+
0%
0%
Investment required

?

$329,000 - $465,000
Revenue (AUV)

?

$783,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$30,000
Royalty fees

?

6.00%
+
6.50%
Operating Profit

?

6.3%

Pro
Franchisees

?

65
+
0%
0%
Investment required

?

$329,000 - $465,000
Franchise fee

?

$30,000
Royalty fees

?

6.00%
+
6.50%
Revenue (AUV)

?

$783,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

6.3%

Pro

Goodcents Deli Fresh Subs: Crafting Freshness and Flavor in Every Bite

Goodcents Deli Fresh Subs is a well-established franchise in the fast-casual dining industry, known for its high-quality deli subs, fresh-baked bread, and pasta. The company was founded in 1989 in the Kansas City metropolitan area and is currently headquartered in DeSoto, Kansas.

Originally launched under the name Mr. Goodcents, the franchise rebranded to Goodcents Deli Fresh Subs and has grown significantly over the years. Goodcents Deli Fresh Subs differentiates itself in the competitive sandwich market by emphasizing freshness and quality.

Their bread is baked in-store twice daily, and meats and cheeses are sliced fresh to order, ensuring every sub is made to the highest standards. This commitment to quality, along with a diverse menu that includes pasta and hearty meals, sets Goodcents apart from other sub franchises.

The brand's focus on maintaining a consistent and high-quality customer experience has earned it recognition as one of the top franchise opportunities in the industry. The franchise began expanding through franchising shortly after its founding, offering opportunities to entrepreneurs looking to join a reputable and growing brand.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $15,000 - $30,000
New Store Opening Project Management Fee $5,000 - $15,000
Site Analysis Fee $2,500 - $2,500
Architectural Fees $4,000 - $12,000
Leasehold Improvements $125,000 - $170,000
Equipment (includes freight, décor, fixtures, furnishings, and smallwares) $114,000 - $127,000
Signage $10,000 - $15,000
Insurance $2,000 - $5,000
Travel & Living Expenses While Training $500 - $5,000
Miscellaneous Restaurant Supplies $500 - $1,000
Uniforms $500 - $1,500
Initial Inventory - Food & Paper $5,500 - $7,800
Security Deposits, Licenses $5,000 - $8,000
Additional Funds – 3 months $20,000 - $30,000
GOODCENTS Computer System $11,500 - $20,000
Marketing Expenses $7,500 - $15,000
TOTALS $333,300 - $509,100

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

65

+
0%
0%
No growth
New

$30,000

$329,000

-

$465,000

n.a.

$783,000

Pro

65.7%

Pro

6.3%

Pro

Food & Beverage

Training 

Goodcents Deli Fresh Subs provides its franchisees with comprehensive training designed to ensure their success in operating a franchise. The training program includes several key components:

  1. Initial Training: Franchisees and their management teams undergo hands-on training at an established Goodcents location. This training covers all aspects of restaurant operations, including food preparation, customer service, inventory management, and maintaining the brand's standards of quality and cleanliness.
  2. Ongoing Support: After the initial training, Goodcents offers continued support through regular site visits, operational evaluations, and additional training sessions as needed. This ongoing support helps franchisees stay up-to-date with new processes, menu updates, and best practices in the industry.
  3. Marketing and Business Training: Goodcents also provides training focused on local store marketing, customer engagement, and financial management to help franchisees effectively promote their businesses and maintain profitability. This training is designed to equip franchisees with the tools they need to grow their customer base and manage their operations efficiently.

Territory Protection

Goodcents Deli Fresh Subs typically offers territory protection to its franchisees, ensuring that they have exclusive rights to operate within a designated geographic area. 

This means that no other Goodcents franchise can be opened within the protected territory, allowing franchisees to fully develop and serve their market without direct competition from another Goodcents location. 

The specific details of the territory size and protection are outlined in the franchise agreement, providing franchisees with clarity and security regarding their exclusive rights.

Number of units

2025
Franchised units

65

65

65

Company-owned units

1

0

1

Total units

66

65

66

Competitors

PrimoHoagies

Investment required
$351,000
-
$760,000
Franchisees
93
+
18%
18%

Penn Station East Coast Subs

Investment required
$474,000
-
$765,000
Franchisees
321
+
1%
1%

Ike's

Investment required
$141,000
-
$614,000
Franchisees
6
+
200%
200%

Erbert & Gerbert's

Investment required
$40,000
-
$460,000
Franchisees
65
+
-11%
-11%

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