Beach Hut Deli is a family-owned sandwich franchise founded in 1981 in Granite Bay, California by Troy Feist, who brought a surf-and-sand vibe to Northern California’s dining scene. The brand is headquartered in Roseville, California, under Beach Hut, LLC, established in October 2002.
Franchising officially began in 2002–2003, when the company began expanding its footprint. Since then, the concept has grown to over 40 locations across California, Nevada, and Oregon.
Beach Hut Deli’s menu features gourmet deli sandwiches, soups, salads, and catering, with popular items like the Surfin’ Bird, which includes turkey, bacon, avocado, and cream cheese. Locations are known for their surfboard tables, thatch décor, and laid-back “ohana” (family) atmosphere.
Beach Hut Deli stands out with its strong beach-themed brand, high-quality ingredients, warm customer service, and vibrant in-store experience, offering a unique, family-friendly dining destination.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Beach Hut Deli
key competitors in the
Sandwich
sector.
43
$35,000
$278,000
$639,000
n.a.
$686,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Ike's
$100K - $200K
6
$80,000
$141,000
$614,000
n.a.
$475,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Jason’s Deli
Over $500K
73
$35,000
$1,720,000
$2,529,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
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Beach Hut Deli provides a detailed and multi-tiered training program to prepare franchisees and their managers for operating a successful deli franchise. Here are the key training programs offered:
Beach Hut Deli does not guarantee exclusive territorial rights to its franchisees. While each franchisee is assigned a specific location to operate their franchise, the franchisor is not obligated to provide an exclusive territory.
Franchisees may face competition from other Beach Hut Deli outlets, including those owned by the franchisor or licensed to other franchisees, even within the same market area. If a territory is granted, the franchisee must remain in good standing and comply fully with the franchise agreement to maintain it.
Furthermore, the franchisor reserves the right to sell to national accounts, commercial clients, and operate through other distribution channels. These policies indicate that while some territorial protection might be provided, it is neither comprehensive nor assured for all franchisees.
Blimpie is a sandwich shop franchise known as “America’s Sub Shop,” offering handcrafted subs, salads, and wraps in traditional and express formats, supported by established brand recognition and operational guidance.
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Potbelly Sandwich Shop is a fast-casual restaurant franchise known for its toasted sandwiches, soups, and salads. It emphasizes a warm, neighborhood atmosphere and uses high-quality ingredients to deliver comfort food.
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Sourdough & Co is a fast-casual restaurant franchise known for its gourmet sandwiches, soups, and salads served on freshly baked sourdough bread in a warm, inviting setting.
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I Heart Mac and Cheese is a fast-casual restaurant franchise specializing in customizable mac and cheese bowls, grilled cheese sandwiches, and comfort food.
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South Philly Steaks and Fries is a casual dining franchise that serves classic Philly cheesesteaks, hearty sandwiches, and crispy fries with a focus on bold and satisfying flavors.
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Roly Poly serves a variety of rolled sandwiches and wraps, offering fresh and flavorful meal options in a convenient format.
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