Beach Hut Deli is a family-owned sandwich franchise founded in 1981 in Granite Bay, California by Troy Feist, who brought a surf-and-sand vibe to Northern California’s dining scene. The brand is headquartered in Roseville, California, under Beach Hut, LLC, established in October 2002.

Franchising officially began in 2002–2003, when the company began expanding its footprint. Since then, the concept has grown to over 40 locations across California, Nevada, and Oregon.

Beach Hut Deli’s menu features gourmet deli sandwiches, soups, salads, and catering, with popular items like the Surfin’ Bird, which includes turkey, bacon, avocado, and cream cheese. Locations are known for their surfboard tables, thatch décor, and laid-back “ohana” (family) atmosphere.

Beach Hut Deli stands out with its strong beach-themed brand, high-quality ingredients, warm customer service, and vibrant in-store experience, offering a unique, family-friendly dining destination.

Training

Beach Hut Deli provides a detailed and multi-tiered training program to prepare franchisees and their managers for operating a successful deli franchise. Here are the key training programs offered:

1. Mandatory Training Program: Franchisees and approved managers must complete a comprehensive course of at least 131 hours, covering operations, marketing, service methods, labor deployment, financial controls, and product standards.
2. Supplemental Training: Upon written request with 21 days’ notice, franchisees may opt for additional training at designated or mutually agreed locations, which includes store visits and operational observation.
3. Pre-Opening Training Deadline: All mandatory training must be completed no later than two weeks before the franchise opens. The franchisor must be notified at least 21 days in advance to schedule the training session.
4. Refresher Training and Seminars: Beach Hut Deli may offer periodic refresher courses and seminars, which franchisees and their managers may be required to attend. These are provided without tuition fees, but all travel and lodging expenses are borne by the franchisee.
5. Renewal Retraining: Before renewing the franchise agreement, the franchisee or designated manager must attend and complete any retraining prescribed by the franchisor at their own cost.

Territory Protection

Beach Hut Deli does not guarantee exclusive territorial rights to its franchisees. While each franchisee is assigned a specific location to operate their franchise, the franchisor is not obligated to provide an exclusive territory.

Franchisees may face competition from other Beach Hut Deli outlets, including those owned by the franchisor or licensed to other franchisees, even within the same market area. If a territory is granted, the franchisee must remain in good standing and comply fully with the franchise agreement to maintain it.

Furthermore, the franchisor reserves the right to sell to national accounts, commercial clients, and operate through other distribution channels. These policies indicate that while some territorial protection might be provided, it is neither comprehensive nor assured for all franchisees.