Clean Eatz Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Franchisees

?

82
+
82%
82%
Investment required

?

$358,000 - $762,000
Revenue (AUV)

?

$1,083,000
Undisclosed
Pro
+
29.3%
+
xx%
-xx%
29.3%
Initial franchise fee

?

$49,500
Royalty fees

?

6.00%
+
4% to 6%
Operating Profit

?

11.2%

Pro
Franchisees

?

82
+
82%
82%
Investment required

?

$358,000 - $762,000
Franchise fee

?

$49,500
Royalty fees

?

6.00%
+
4% to 6%
Revenue (AUV)

?

$1,083,000
Undisclosed
Pro
+
29.3%
+
xx%
-xx%
29.3%
Operating Profit

?

11.2%

Pro

Clean Eatz: A Trailblazer in Health-Focused Fast-Casual Dining

Clean Eatz, established in 2013 and starting its franchising in 2015, has swiftly emerged as a leading name in the health-oriented fast-casual dining industry. The company is based in Wilmington, North Carolina, where its headquarters are located alongside one of its cafes and two production facilities for Clean Eatz Kitchen, the direct-to-consumer branch of the business.

The brand has received acclaim for its innovative business model, particularly its five-revenue stream approach, earning it a spot among the Top 50 fastest-growing small franchise concepts in the U.S., as recognized by Restaurant News Magazine. Clean Eatz is dedicated to offering nutritious food options and promoting health and wellness education within the community.

Clean Eatz's franchise provides a varied menu tailored to health-conscious customers, including build-your-own bowls, sandwiches, flatbreads, burgers, wraps, and a smoothie bar, in addition to catering services and a Meal Plans program featuring prepackaged weekly meals. This comprehensive strategy not only caters to the demand for healthier dining choices but also provides franchisees with multiple revenue streams such as dine-in, grab-and-go, catering, marketplace items, and online meal plans.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,500 - $49,500
Travel and Living Expenses $500 - $2,000
Rent or Real Estate $2,500 - $16,000
Café Construction $200,000 - $380,000
Furniture $0 - $5,000
Signage $5,000 - $20,000
Miscellaneous Opening Costs $4,000 - $10,000
Initial Inventory $10,000 - $12,000
Equipment $50,000 - $160,000
Advertising/Marketing (3 months) $5,000 - $10,000
Insurance (Yearly basis) $2,500 - $5,000
Technology Package $8,700 - $11,000
Additional Funds for Initial three (3) Months $20,000 - $80,000
Delayed Opening Fee $0 - $1,500
Total estimated initial investment: $357,700 - $762,000

Franchise Disclosure Document

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Competitors

Franchise
Franchisees
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

82

+
82%
82%
No growth
New

$49,500

$358,000

-

$762,000

n.a.

$1,083,000

Pro

62.1%

Pro

11.2%

Pro

Food & Beverage

Training 

Clean Eatz has a robust training and support structure for its franchisees.

Training Program: Clean Eatz provides an extensive training program designed to equip franchisees with the essential knowledge and skills needed to run their eatery effectively.

Who Needs to Attend: The franchisee or their designated Manager is required to complete Clean Eatz's initial training program.

Training Content: The program covers crucial aspects of running the eatery, including sales techniques, product knowledge, accounting procedures, food preparation, and operations management.

Location and Duration: Training is conducted at designated Clean Eatz locations and typically lasts for about 3–4 days. It includes comprehensive discussions on the system, techniques, procedures, methods of operation, ordering, accounting, support procedures, and quality standards.

Ongoing Training: Clean Eatz may hold and require franchisees to attend annual conferences to address industry changes, sales techniques, personnel training, bookkeeping, accounting, inventory control, performance standards, and advertising programs. Attendance at these conferences is mandatory for all franchisees.

Territory Protection

Franchisees do not receive an exclusive territory but are granted a geographical area called the "Protected Territory." Within this area, Clean Eatz ensures that no new franchises for Clean Eatz Restaurants will be established or granted.

However, deliveries of goods to customers within the franchisee's Protected Territory, even if conducted by a third-party delivery service from a Clean Eatz Restaurant outside of the Protected Territory, do not violate the franchisee's territorial rights.

Franchisees should be aware that they may encounter competition from other franchisees, Clean Eatz-owned outlets, or other distribution channels or competitive brands managed by Clean Eatz.

Number of units

2023
Franchised units

45

58

82

Company-owned units

3

2

1

Total units

48

60

83

Competitors

Project LeanNation

Investment required
$238,000
-
$354,000
Franchisees
28
+
300%
300%

fresh&co

Investment required
$588,000
-
$1,386,000
Franchisees
4
+
100%
100%

JUICE IT UP

Investment required
$271,000
-
$632,000
Franchisees
83
+
6%
6%

Acai Express

Investment required
$146,000
-
$429,000
Franchisees
38
+
73%
73%

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