Southern Steer Butcher: Redefining the Local Meat Market Experience

Southern Steer Butcher brings a contemporary twist to the classic neighborhood butcher shop. With a commitment to premium, ethically sourced meats, they also offer expertly marinated selections, handcrafted sides, unique grocery items, and a curated lineup of craft beers and wines.

Launched in Clearwater, Florida, in 2013 by founder Greg Snyder, the brand took its first steps into franchising in 2020.

What sets Southern Steer Butcher apart is its deep-rooted dedication to community involvement and highly personalized service. By creating a welcoming, trustworthy environment that feels like a true local staple, the brand has cultivated strong customer loyalty and continues to expand its footprint in the specialty food space.

Training

Southern Steer provides several structured training programs to ensure franchisees operate according to its standards. These programs include:

1. Initial Training Program
   Conducted before the franchise’s opening, this mandatory program educates the Franchisee, Operating Principal, and Designated Manager on the Southern Steer system and business operations. It is typically held over two weeks and includes both in-person and home-study components.
2. Additional Training
   If a Southern Steer location does not meet required performance standards, the Franchisor may mandate additional training. This program is also available upon request by the Franchisee, but all associated fees and travel expenses must be covered by the Franchisee.
3. Certified Training Program
   Franchisees may implement their own employee training programs, but they must be certified by the Franchisor to ensure compliance with brand standards. Re-certification is also required periodically.
4. Brand Conferences
   These are periodic gatherings organized by the Franchisor to disseminate updates and share best practices. Attendance by the Franchisee, Operating Principal, and Designated Manager is required when deemed mandatory by the Franchisor.
5. Periodic Conferences and Seminars
   Optional or mandatory events may also be held for continuous learning. The Franchisor will not require in-person attendance at more than two of these per calendar year.

Territory Protection

Southern Steer grants franchisees a “Protected Area” where the Franchisor generally agrees not to license or operate another Southern Steer business. However, this protection is nonexclusive and depends on the franchisee remaining in compliance with the agreement.

Despite the Protected Area, the Franchisor reserves the right to operate in Non-Traditional Locations and to sell products under the brand through other channels. Franchisees may also face competition from other franchisees or company-owned outlets within or near their territory.