Founded in 2018 in Kansas City, Missouri, Hawaiian Bros Island Grill is a fast-casual restaurant chain offering island-inspired plate lunches. The company is headquartered in Kansas City and began franchising in September 2022.
Its menu features traditional Hawaiian dishes such as Huli Huli Chicken, Luau Pig, and Spam Musubi, served with white rice and macaroni salad.
Hawaiian Bros differentiates itself by focusing on fresh, high-quality ingredients without the use of freezers, fryers, or microwaves.
This commitment to "real food" has contributed to its rapid growth, with over 60 locations across the United States as of 2025. The brand emphasizes the Aloha Spirit, treating every guest like 'ohana'—family—and fostering a welcoming atmosphere.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Hawaiian Bros provides a comprehensive training program to ensure franchisees and their staff are fully prepared to operate their restaurants. The training structure includes several key components tailored to various roles and stages of franchise development.
Hawaiian Bros does not grant exclusive territories to its franchisees. Instead, it provides limited territorial protection within a defined area, typically a three-mile radius around the restaurant.
This protection may be entirely revoked if the location is in a densely populated metropolitan area, as determined by the franchisor. Even when a territory is assigned, Hawaiian Bros retains the right to open or license other outlets, non-traditional venues, or special outlets nearby.
Franchisees are not protected from competition generated by these other units, even if they operate under the same brand or draw customers from the assigned territory. This structure allows for brand expansion and flexibility while providing minimal territorial exclusivity to individual franchisees.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Hawaiian Bros Island Grill
key competitors in the
Other Food
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