British Swim School

British Swim School Franchise FDD, Costs & Fees (2025)

British Swim School offers swimming lessons and water safety programs for all ages, focusing on small class sizes and experienced instructors to ensure a safe and effective learning environment.

KEY FRANCHISE STATS

Franchisees

189

69%

Franchise fee

$55,000

Investment

$109,000 - $145,000

Revenue (AUV)

$404,000

n.a.

British Swim School is a unique franchise focused on teaching essential water survival skills to individuals of all ages. The franchise was founded in 1981 in England, with its headquarters now located in Virginia Beach, Virginia. The company began franchising in 2011 and has since grown significantly, becoming one of the fastest-growing swim school franchises in North America.

British Swim School offers a distinctive approach to swim instruction by partnering with existing facilities like hotels and fitness centers, thereby avoiding the high costs of building and maintaining its own pools.

This model not only reduces overhead but also allows franchisees to focus on delivering high-quality lessons in warm, safe environments. The franchise is particularly known for its emphasis on water survival skills, which sets it apart from many traditional swim schools.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$55,000
Mailer Program Set-Up Fee	$1,000
Mailing List Fee	$250
Postcard Fees	$10,750
SEO Fees	$3,600
Digital Marketing Fees	$12,000
Pool Security Deposit	$0 to $1,000
Pool Usage Fee — 3 months	$1,500 to $9,000
Opening Inventory (pool equipment, training supplies, learning aids)	$3,050 to $6,100
Signage	$250 to $750
Training: Travel and Living Expenses	$1,500 to $4,000
Accountant and Legal Fees	$300 to $1,000
Insurance Premium	$2,400 to $5,000
Computer System	$0 to $3,500
Office Security Deposit	$0 to $1,500
Office Rent, Office Furniture, Fixtures and Equipment — 3 Months	$0 to $4,500
Technology Fee — 3 months	$750
First 3 Months of Aquatics Manager	$7,500 to $10,500
Additional Funds — 3 Months	$9,000 to $15,000
Total Estimated Initial Investment	$108,850 to $145,200

Type of Expenditure	Amount
Initial Franchise Fee	$55,000
Mailer Program Set-Up Fee	$1,000
Mailing List Fee	$250
Postcard Fees	$10,750
SEO Fees	$3,600
Digital Marketing Fees	$12,000
Pool Security Deposit	$0 to $1,000
Pool Usage Fee — 3 months	$1,500 to $9,000
Opening Inventory (pool equipment, training supplies, learning aids)	$3,050 to $6,100
Signage	$250 to $750
Training: Travel and Living Expenses	$1,500 to $4,000
Accountant and Legal Fees	$300 to $1,000
Insurance Premium	$2,400 to $5,000
Computer System	$0 to $3,500
Office Security Deposit	$0 to $1,500
Office Rent, Office Furniture, Fixtures and Equipment — 3 Months	$0 to $4,500
Technology Fee — 3 months	$750
First 3 Months of Aquatics Manager	$7,500 to $10,500
Additional Funds — 3 Months	$9,000 to $15,000
Total Estimated Initial Investment	$108,850 to $145,200

Franchise Disclosure Document

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Number of units

Training

British Swim School provides a comprehensive training program designed to equip franchisees with the skills and knowledge necessary to successfully operate their swim school business. The training is divided into multiple phases, combining self-paced learning, virtual instruction, and hands-on in-person training.

Self-Paced Learning: Franchisees begin with approximately 15 hours of self-paced, asynchronous learning. This phase allows franchisees to familiarize themselves with the basic concepts and operations of the British Swim School business model at their own pace.
Virtual Instruction: Following the self-paced component, franchisees participate in about 20 hours of live virtual training. This includes interactive sessions where franchisees can engage with instructors, ask questions, and gain a deeper understanding of the business processes.
In-Person Training: The core of the training takes place over approximately eight days of in-person instruction. This phase covers a wide range of topics, including business management, operational procedures, marketing strategies, and customer service. Additionally, franchisees receive specific training on the swim instruction methods used by British Swim School, ensuring they understand how to deliver the high-quality, safety-focused lessons the brand is known for.
Ongoing Support and Additional Training: Beyond the initial training, British Swim School offers continuous support through one-on-one business coaching, regular system-wide calls, and an annual franchisee convention.

Territory Protection

British Swim School franchise offers territory protection to its franchisees. When a franchisee signs the Franchise Agreement, they are granted an exclusive territory that typically includes one or more zip codes, ensuring that no other British Swim School franchise will be established within that area.

This protection is designed to give franchisees the confidence to build and grow their business without the risk of internal competition from other franchise locations within the same territory.

The size of the territory is determined based on factors such as the number of potential pool locations and the population of children under age 10 within the area. This approach ensures that the territory has enough market potential to support the franchisee's business, while also aligning with the company's overall growth strategy.