Board & Brush Creative Studio: Crafting Connections through DIY Wood Sign Workshops

Board & Brush Creative Studio is a dynamic franchise that specializes in DIY wood sign workshops. Founded in March 2015 by Julie Selby in Hartland, Wisconsin, this franchise has grown rapidly due to its unique concept of combining social gatherings with creative projects. The headquarters remains in Hartland, Wisconsin.

Board & Brush Creative Studio began offering franchising opportunities in January 2017. The franchise provides a comprehensive and engaging experience where customers can create personalized wood signs while enjoying a fun and relaxed atmosphere. 

Workshops cater to various events such as private parties, corporate events, and even youth camps, providing diverse revenue streams for franchise owners. What sets Board & Brush apart from other creative franchises is its strong national branding, a state-of-the-art website, and a continuously expanding design library. 

Training 

Board & Brush Creative Studio offers a comprehensive training program designed to equip franchisees with the necessary skills and knowledge to run a successful business. The training is divided into several key components:

1. Operational Training: This includes hands-on instruction in the day-to-day operations of a Board & Brush studio. Franchisees learn how to manage workshops, handle customer interactions, and ensure a smooth operation of their studio. They are trained on workshop safety, the use of tools and materials, and the process of creating the DIY wood signs that are the core of the business​​.
2. Marketing Training: Franchisees receive training on effective local marketing strategies to attract and retain customers. This includes guidance on utilizing social media, email marketing, and other digital promotional campaigns. The franchisor provides ad templates and support for regional advertising to help franchisees build their brand presence locally​​.
3. Technology Training: Given the importance of their state-of-the-art website and proprietary technology, Board & Brush ensures franchisees are well-versed in using their registration system, design library, and other digital tools. This training helps franchisees manage bookings, design updates, and customer interactions efficiently​​.
4. Ongoing Support: Beyond the initial training, Board & Brush offers continuous support to franchisees. This includes regular updates on new design trends, operational efficiencies, and ongoing marketing initiatives. Franchisees also have access to a dedicated support team for any operational challenges they might face​​.

Territory Protection

Board & Brush Creative Studio offers territory protection to its franchisees to ensure a fair and supportive business environment. This protection means that each franchisee is granted an exclusive territory where no other Board & Brush studios will be allowed to operate, minimizing direct competition among franchise owners within the same brand​.

The size and boundaries of the protected territory are determined based on factors such as population density, market potential, and geographical considerations. This territorial exclusivity helps franchisees to build a strong customer base and ensures that they can maximize their market potential without the risk of overlapping with another Board & Brush studio.