KEY FRANCHISE STATS
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$1,224,000
Biscuit Belly is a fast-casual franchise known for its Southern-inspired comfort food, with a strong focus on freshly made biscuits and modern brunch dishes. The brand was created in 2019 in Louisville, Kentucky, by Chad and Lauren Coulter, a husband-and-wife team who set out to bring a creative twist to classic Southern flavors.
The business remains based in Louisville and operates through Biscuit Belly Franchising LLC. The franchise program launched in 2020, giving operators the chance to develop their own locations under the Biscuit Belly name.
Its menu covers breakfast, brunch, and lunch, featuring daily scratch-made biscuits, signature biscuit sandwiches, fried chicken offerings, and rotating seasonal items that reflect the brand’s culinary style.
Biscuit Belly stands out in the crowded breakfast and brunch category by blending three popular trends: the all-day brunch movement, the appeal of Southern comfort dishes, and the efficiency of a fast-casual restaurant format. This combination positions the brand uniquely against traditional morning-meal concepts.
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Below are some of
Biscuit Belly
key competitors in the
Breakfast
sector.
6
5.00%
$824,000
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$1,342,000
$1,224,000
n.a.
$xxx,xxx
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Biscuit Belly Franchising LLC provides comprehensive training and support programs for franchisees as part of their franchise package. The training provided by the franchisor is structured in both pre-opening and operational phases:
1. Initial Training Program:
For each of the first two restaurants owned by you or your affiliates, Biscuit Belly will provide initial training for up to four Designated Managers without charging a fee. This training is conducted at a location designated by the franchisor and covers essential aspects of restaurant operations. For any additional restaurant (i.e., the third and subsequent locations), a training fee of $35,000 is charged unless you meet certification criteria to become a Certified Center and Training Center.
2. Pre-Opening Assistance:
The franchisor will offer pre-opening support for your first two restaurants, which includes consulting on site selection, reviewing leases and space plans, and granting access to their Operations Manual. This manual includes detailed system standards, specifications, and supplier lists.
3. Post-Opening Support:
After opening, the franchisor provides ongoing assistance at the restaurant, shares updated system standards and approved supplier lists, helps with marketing materials, and maintains a promotional website.
Biscuit Belly Franchising LLC offers territory protection to its franchisees through what it defines as a “Protected Territory.” This designated area is typically based on a population size ranging from 25,000 to 40,000 and is determined using various factors such as market demographics, growth trends, and the presence of similar businesses.
As long as the franchisee remains in compliance with the franchise agreement, this Protected Territory cannot be altered during the term of the agreement.
However, the protection has notable limitations. While the franchisor agrees not to open another Biscuit Belly restaurant within the franchisee’s Protected Territory, it reserves the right to allow other businesses—including third-party delivery services and food aggregators—to operate and deliver within that area
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2025
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$1,372,000
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$0
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$754,000
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$1,676,000
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$1,081,000
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