Biscuit Belly is a fast-casual franchise known for its Southern-inspired comfort food, with a strong focus on freshly made biscuits and modern brunch dishes. The brand was created in 2019 in Louisville, Kentucky, by Chad and Lauren Coulter, a husband-and-wife team who set out to bring a creative twist to classic Southern flavors.
The business remains based in Louisville and operates through Biscuit Belly Franchising LLC. The franchise program launched in 2020, giving operators the chance to develop their own locations under the Biscuit Belly name.
Its menu covers breakfast, brunch, and lunch, featuring daily scratch-made biscuits, signature biscuit sandwiches, fried chicken offerings, and rotating seasonal items that reflect the brand’s culinary style.
Biscuit Belly stands out in the crowded breakfast and brunch category by blending three popular trends: the all-day brunch movement, the appeal of Southern comfort dishes, and the efficiency of a fast-casual restaurant format. This combination positions the brand uniquely against traditional morning-meal concepts.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Biscuit Belly Franchising LLC provides comprehensive training and support programs for franchisees as part of their franchise package. The training provided by the franchisor is structured in both pre-opening and operational phases:
1. Initial Training Program:
For each of the first two restaurants owned by you or your affiliates, Biscuit Belly will provide initial training for up to four Designated Managers without charging a fee. This training is conducted at a location designated by the franchisor and covers essential aspects of restaurant operations. For any additional restaurant (i.e., the third and subsequent locations), a training fee of $35,000 is charged unless you meet certification criteria to become a Certified Center and Training Center.
2. Pre-Opening Assistance:
The franchisor will offer pre-opening support for your first two restaurants, which includes consulting on site selection, reviewing leases and space plans, and granting access to their Operations Manual. This manual includes detailed system standards, specifications, and supplier lists.
3. Post-Opening Support:
After opening, the franchisor provides ongoing assistance at the restaurant, shares updated system standards and approved supplier lists, helps with marketing materials, and maintains a promotional website.
Biscuit Belly Franchising LLC offers territory protection to its franchisees through what it defines as a “Protected Territory.” This designated area is typically based on a population size ranging from 25,000 to 40,000 and is determined using various factors such as market demographics, growth trends, and the presence of similar businesses.
As long as the franchisee remains in compliance with the franchise agreement, this Protected Territory cannot be altered during the term of the agreement.
However, the protection has notable limitations. While the franchisor agrees not to open another Biscuit Belly restaurant within the franchisee’s Protected Territory, it reserves the right to allow other businesses—including third-party delivery services and food aggregators—to operate and deliver within that area
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Biscuit Belly
key competitors in the
Breakfast
sector.
6
$40,000
$824,000
$1,342,000
n.a.
$1,224,000
$xxx,xxx
73.8%
n.a.
n.a.
n.a.
Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.
?
?
Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.
?
?
Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.
?
?
Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.
?
?
Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.
?
?
Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
