Ace Sushi: Redefining Freshness in Convenient Sushi Dining

Founded in 2004, in California, Ace Sushi Franchise Corporation has its headquarters at S Western Avenue in Torrance. The brand launched its franchising program in June 2005, expanding its reach through a growing network of sushi bar locations.

Ace Sushi is known for delivering fresh, high-quality sushi and innovative fusion dishes crafted by expertly trained chefs. Its diverse menu includes convenient grab-and-go options as well as freshly made-to-order selections, with choices that accommodate kosher, gluten-free, and vegetarian preferences, all while prioritizing sustainable seafood.

The franchise concept is centered around setting up sushi bar departments inside grocery stores, supermarkets, and similar venues. These in-store bars provide customers with premium raw and cooked sushi along with a range of Asian fusion items, offering both dine-in and takeaway options at competitive prices to meet the needs of health-conscious consumers.

Training

Ace Sushi provides a detailed and multi-faceted training program to equip franchisees and their staff for successful operations. Here’s a summary of the training provided:

1. Initial Training Program: Before opening, the franchisee is required to complete the Initial Training Program to Ace Sushi’s satisfaction. This program covers key operational elements and must be completed within six months of signing the agreement, with the franchisee responsible for associated travel, lodging, and meal expenses.
2. Food Preparation Training: All employees must complete food preparation training aligned with FDA Food Code recommendations and Ace Sushi’s Hazard Analysis Critical Control-Based Food Safety Policy. This ensures that staff maintain high standards of hygiene and food safety, and only one training session is needed per Host Venue.
3. Additional Training Programs: Ace Sushi may require franchisees and their employees to attend extra courses, seminars, or training sessions from time to time. These can be delivered electronically or in person, and the franchisee must cover any fees and related expenses such as transportation and lodging.
4. Remedial Training: If needed, Ace Sushi may provide on-site remedial training for underperforming franchisees. The franchisee must pay any associated fees, plus expenses for travel, accommodation, and meals for Ace Sushi’s training staff.

Territory Protection

Ace Sushi provides its franchisees with territory protection, granting an exclusive area in which no other Ace Sushi outlet will be established. This exclusive territory is clearly defined in the franchise agreement and is designed to ensure that franchisees have a fair opportunity to develop their market without direct competition from other franchisees.

However, the agreement specifies that this protection may not apply in certain exceptional situations, such as the operation of temporary or franchisor-owned outlets under specific conditions.

The franchise also maintains the right to compete within the territory under limited circumstances, for example by selling through alternate channels like retail stores or kiosks that may not directly conflict with the franchisee's core operations.