Chicken Salad Chick is a popular fast-casual restaurant chain that focuses on chicken salad. It was established in 2008 by Stacy and Kevin Brown in Auburn, Alabama. The idea came from Stacy Brown's homemade chicken salad, which she initially sold door-to-door.
However, due to health department regulations, the Browns decided to open a dedicated restaurant to continue their venture. The franchise rapidly expanded, with its headquarters now located in Atlanta, Georgia, highlighting its quick growth and Southern heritage.
Chicken Salad Chick started franchising in 2012, four years after its inception. Since then, it has grown significantly, providing various franchise models to accommodate different real estate opportunities in franchisees' areas.
The menu at Chicken Salad Chick offers a range of chicken salad flavors, served in various ways, including on bread, lettuce, or as a scoop with crackers. Besides its famous chicken salads, the restaurant also offers pimento cheese, egg salad, and a selection of side dishes and desserts. The chain is known for providing fresh, scratch-made, Southern-style favorites with a touch of hospitality, making customers feel as if they are dining at a friend's home.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$1,462,000
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8.4%
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Below are some of
Chicken Salad Chick
key competitors in the
Healthy
sector.
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$252,000
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$200K - $500K
$648,000
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$427,000
63.0%
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$238,000
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$200K - $500K
$354,000
n.a.
$614,000
49.9%
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23.4%
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$588,000
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Over $500K
$1,386,000
n.a.
$1,059,000
n.a.
n.a.
n.a.
n.a.
$321,000
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$200K - $500K
$572,000
n.a.
$624,000
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n.a.
$90,000
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$50K - $100K
$300,000
n.a.
$0
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$271,000
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$200K - $500K
$632,000
n.a.
$539,000
n.a.
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To ensure their franchisees thrive, Chicken Salad Chick provides an extensive training program. This program is not only designed to maintain the brand's reputation but also to arm franchisees with the essential skills and knowledge to manage their restaurant effectively. The training covers:
Franchisees must attend and successfully complete this training program, which is scheduled to last a minimum of two weeks, before they can start their business operations.
Franchisees of Chicken Salad Chick are not granted an exclusive territory. They have the right to own and operate a Chicken Salad Chick restaurant at a specific location and are prohibited from conducting their business at any other site.
The Franchise Agreement restricts franchisees from using other distribution channels, including the internet. Additionally, the agreement does not offer options, rights of first refusal, or similar rights to acquire additional franchises.
If a franchisee does not have a designated site for the restaurant at the time of signing the Franchise Agreement, they must find a site within a geographic area specified in the agreement, subject to the franchisor's approval.
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